Qatar Tourism chairman Saad bin Ali al-Kharji has underscored the future of global tourism, innovation, and the increasing importance of sustainable development across the travel sector during today opening ceremony of Qatar Travel Mart (QTM) 2025.The event, which will run until November 26 at the Doha Exhibition and Convention Centre (DECC), was officially opened by the Minister of Commerce and Industry HE Sheikh Faisal bin Thani bin Faisal al-Thani, in the presence of key officials from Qatar’s public and private sectors.Opening day witnessed the participation of thousands of industry professionals, exhibitors, and international delegates. With attendance surpassing last year’s record and featuring more than 60 participating countries, QTM 2025 reaffirmed its position as one of the region’s most influential travel and tourism events.The event saw delegates exploring national pavilions, engaging in strategic meetings, and attending key sessions that set the tone for the remainder of the exhibition.A major highlight of QTM 2025 was at the Global Village, a cultural focal point where visitors experience an array of traditions, performances, and handcrafted products representing more than 12 countries. The space brought together vibrant expressions of cultural identity, allowing attendees to explore authentic stories, cuisines, and artistic showcases, reinforcing QTM’s commitment to celebrating global diversity.The event is expected to play a central role today (November 25), offering a full agenda of panel discussions, keynote presentations, and workshops. Topics covered included sustainable tourism models, the rise of digital transformation in the hospitality industry, the evolution of traveller expectations, and the expanding role of health, wellness, and cultural experiences in global travel trends. Industry specialists, thought leaders, and representatives from international organisations contributed their expertise, providing valuable insight into the shifting dynamics of the tourism ecosystem.Today (November 25), QTM 2025 will also feature a series of activities designed to further deepen collaboration and spotlight emerging opportunities. Among the anticipated highlights is the gala dinner and awards ceremony, which will bring together distinguished guests, partners, and exhibitors to recognise excellence and innovation across various sectors of the travel industry.Delegations will also present dedicated cultural showcases and destination briefings, offering a closer look at investment opportunities, upcoming tourism initiatives, and national development strategies.Additional activities throughout the event include the ‘Hosted Buyers Programme,’ which facilitates hundreds of pre-scheduled business meetings, as well as media and influencer familiarisation programmes that aim to highlight Qatar’s dynamic tourism landscape.QTM 2025 will continue until tomorrow (November 26), providing trade visitors, leisure experts, and cultural enthusiasts with an opportunity to explore the future of travel, discover global destinations, and participate in various industry discussions.Ends