Hamad International Airport’s duty free sales' share to total sales was seen highest among the Middle Eastern airports and its revenue dependence on duty free was also seen higher, according to The Airports Council International Asia-Pacific and Middle East, the trade group representing over 600 airports across 44 countries and territories.The Middle Eastern airports otherwise saw electronics spend climb 14% as passengers increasingly leveraged tax advantages and sought out airport-exclusive collections unavailable in malls, a shift toward more deliberate, value-driven purchasing at the airport, revealing a fundamental change in airport retail dynamics, revealing a fundamental change in airport retail dynamics, said ‘Travel Retail Study in the Post-Pandemic Era', developed by ACI Asia Pacific and Middle East, in partnership with Auran and Steer."Duty-free has become the financial backbone of airports across Asia-Pacific and the Middle East, delivering a significant share of retail revenue and driving commercial performance at major hub," it said.Highlighting that in the Middle East, duty-free is not just important, it is central to airport economics; it said within total sale, the duty-free sales shares are consistently high across the region, with Qatar at 38%, followed by the UAE 36%, Bahrain at 34%, Saudi Arabia 31% and Oman 31%."The revenue dependence is even higher, around 60% in Saudi Arabia and Qatar, and over 50% across the UAE, Bahrain and Oman," said the study.The Middle East duty-free baskets favour confectionery and perfumes, while Asia-Pacific and Oceania hubs are more premium and alcohol-driven, it said, adding across Asia-Pacific and the Middle East, airport retail performance shows strong uniformity, with the same categories consistently leading sales.Luxury goods and perfumes and cosmetics rank as the top two categories in both regions, reinforcing airports as trusted destinations for premium, duty-free and gifting purchases. Electronics typically rank third, supported by pricing advantages and last-minute convenience, and together these top three categories generate the highest net margins for airports.Beyond the top tier, regional preferences emerge, with local products performing strongly in Asia-Pacific, while confectionery and impulse gifting categories show greater strength in the Middle East.As much as 56% of responding airports held their commercial revenue is now stronger than 2019 levels, it said, adding as much as 44% of airports also expect higher commercial revenue per passenger in the next 12 months.Referring to the UAE and Saudi Arabia; it said outbound travelers from these nations are now top spenders, characterised by high disposable income and a strong gifting culture."The strongest spenders today originate from China, India, the UAE, and Saudi Arabia, reflecting the specific traveller segments, trip purposes, and purchasing behaviours that these markets currently generate," it said.The study also points out that younger travelers are now driving spend, while passenger behaviour, rather than sheer traffic volumes, has become the defining factor of airport travel retail performance."Airports that align their commercial strategies with evolving passenger behaviour are better equipped to manage revenue volatility, sustain investment capacity, and remain competitive over the long term,” said Stefano Baronci, Director General of ACI Asia Pacific and Middle East.The study found Gen Zs (1997-2012) and Millennials (1981-1996) spend 3.5 times higher than Gen X (1965-80) & Boomers (1946-64).Gen Zs are four times more likely than Boomers to buy electronics, it said, adding Gen Zs are 2.5 times more likely than Boomers to buy luxury products and Boomers are 1.4 times more likely than Gen Z to buy confectionary products.
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