Qatar Travel Mart (QTM) 2025, which concludes today (November 26) at the Doha Exhibition and Convention Centre (DECC), delivered strong momentum across the exhibition floor yesterday, with exhibitors, hosted buyers, and international delegates engaging in business meetings, cultural showcases, and industry discussions.With participation from 60 countries, the event continues to strengthen its reputation as a leading platform for global tourism development and cross-border collaboration.The second day of the event saw extensive activity across the exhibition halls, where exhibitors hosted buyers and tourism leaders engaged in strategic discussions, presenting new travel offerings across hospitality, destination marketing, medical tourism, technology, and cultural tourism.Delegations reported a high volume of business enquiries, while visitors expressed strong interest in emerging trends such as wellness travel, sustainable tourism, and tech-enabled travel experiences.Yesterday’s gala dinner and awards ceremony served as one of the event’s most anticipated highlights. The ceremony recognised outstanding contributions across multiple sectors, with attendees praising the event’s ability to foster meaningful connections and spotlight transformative tourism initiatives.Throughout the day, the Global Village continued to attract strong visitor engagement. Featuring cultural showcases, culinary experiences, crafts, and performances from more than 12 countries, the Global Village offered an immersive celebration of global heritage and identity. Exhibiting nations highlighted the richness of their traditions while demonstrating the growing importance of cultural tourism in shaping the appeal of their destinations.The conference programme yesterday delivered an impactful selection of expert-led sessions, addressing key themes such as sustainable tourism frameworks, digital transformation in hospitality, and the changing preferences of today’s global travellers. Speakers from international organisations shared perspectives on how destinations can build resilience through innovation, collaboration, and culturally inclusive tourism strategies.The conference agenda today (November 26) shifts its focus toward the powerful role that large-scale events and health and wellness initiatives play in redefining destination competitiveness. The discussions explore how major global events contribute to long-lasting economic and social legacies, enhancing destinations’ reputations and stimulating local industries.QTM 2025 will also feature final B2B meetings, destination briefings, and cultural performances, giving participants additional opportunities to engage with global partners.Media familiarisation initiatives and closing networking engagements are expected to draw strong participation, providing exhibitors and visitors with valuable platforms to deepen connections and explore future collaboration. Organisers and exhibiting partners noted growing confidence from the global travel industry in Qatar’s role as a key tourism hub.Ends