Media City Qatar and Google Cloud have launched Monday an innovative initiative to mark National Day, merging cutting-edge artificial intelligence (AI) technology with public creativity aimed at producing an artwork that reflects the country’s collective spirit.Titled ‘Qatar ArtBeat, this unique project was unveiled at Msheireb Museums and will run until December 17. It urges all Qatar residents to share their thoughts and feelings about the Qatar National Day (QND) by responding to five questions posed on Media City Qatar’s social media platforms.Google Cloud's Vertex AI, Gemini models, and BigQuery will analyse social media sentiment surrounding QND to generate a stunning national artwork, set to be unveiled on December 18 on Media City Qatar’s social media and through public projections.“We’ve been thinking this initiative for quite sometime and QND is a very prestigious event, it’s been with us since 1878. We wanted to do something unique for the nation... a digital celebration, it is not like fireworks, it is not like going out on the Corniche, (but) you celebrate through your emotions, through your feelings,” Media City Qatar CEO Eng. Jassim Mohamed al-Khori told reporters on the sidelines of the event.Analysing social media conversations both on Media City Qatar’s channels and across broader platforms, organisers noted that this digital artwork uniquely blends innovation, tradition, and national pride into a single breathtaking masterpiece.“Combining advanced AI technology with public participation, this initiative aligns with Qatar’s National Vision 2030, showcasing how innovation and culture can come together to create something with the potential to capture the world’s attention.“Qatar ArtBeat’ is our way of giving back to the community, celebrating our shared identity on an unprecedented scale,” Eng. al-Khori stressed.He pointed out that the goal is to broadly engage community members of all ages, including children with parental supervision using mobile phones to interact with Media City’s social media accounts (Instagram, X, LinkedIn, Facebook and the website).He noted that Gen Z and Alpha generations, known for their quick responses and emotional expressiveness, are encouraged to participate. The straightforward questions cover topics such as feelings about QND, hobbies, favourite places, and national sports.Looking forward, al-Khori said more digital transformation initiatives are planned as Media City Qatar anticipates collaborating with the community, not just on major international and national events, but also on smaller, more frequent projects.He stressed that Media City Qatar aims to support the creative industry and foster a thriving creative hub by meeting its needs.According to the organisers, Qatar ArtBeat reflects Media City Qatar’s commitment to advancing next-generation media, technology, and creativity. By championing innovation and amplifying diverse voices, it accelerates the evolution of the creative industry, promotes economic diversification, and seamlessly integrates heritage with innovation through initiatives that inspire, connect, and define the future of media.“Qatar ArtBeat is a testament to the transformative power of technology in bringing communities together. This partnership with Media City Qatar showcases how Google Cloud’s AI can go beyond innovation to create meaningful cultural experiences.“By blending cutting-edge technology with the voices of the people, Qatar ArtBeat captures the collective identity of a nation in a way that is both groundbreaking and deeply personal. We are honoured to support this visionary initiative, which celebrates Qatar’s commitment to progress, creativity, and unity,” Google Cloud regional general manager Ghassan Kosta said in a statement.
Joey Aguilar
Joey Aguilar has been a journalist since 2013 at Gulf Times, reporting on events related to Qatar. He was earlier a journalist for eight years in the Philippines. He became one of the 2015 United Nations Foundation Global Goals Press Fellows. He has also attended a number of journalism seminars in the Philippines.
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