Several new brands have made their debut at the 22nd edition of the Doha Jewellery and Watches Exhibition (DJWE), taking place at the Doha Exhibition and Convention Centre (DECC). Some of these brands are at Fifty One East pavilion and include: Dennison, Montegrappa, U-Boat; Pierre Hermes and B&O.
Established in 1874 and reimagined for today, Dennison has been in watchmaking for brands such as Rolex, Omega, Jaeger-LeCoultre, and more, including making cases for them. From the company that crafted cases for the world’s most distinguished watchmakers comes a new collection of timepieces befitting a storied name.
In collaboration with a small group of watch lovers, Emmanuel Gueit is leading the design of new Dennison watches. The world-renowned watch designer has designed iconic watches for Rolex, Piaget, and Audemars Piguet, including the Royal Oak Offshore.
Emmanuel Gueit builds on an exciting history — a veritable treasure trove of inspiration. The first new collection under his design leadership, the A.L.D. Collection picks up where the brand left off when Dennison discontinued production in the 1960s, with cushion-case designs evocative of the era and stunning natural stone and sunray dials.
Throughout Dennison’s history and still today, every Dennison watch features the A.L.D. hallmark. This is a testament to the founder, Aaron Lufkin Dennison, who was a pioneer of the watch industry.
Another new brand at DJWE-2026 catching visitors’ attention is U-Boat, the famous Italian brand. Each U-BOAT creation is made in Tuscany, a land of great inspiration and style. Inspired by World War II military watches, these timepieces are a great treat for watch lovers.
The U-BOAT Classico is a pure, recognisable and timeless design that, season after season, continues to evolve while remaining true to its identity.
With the new Classico U-46, Italo Fontana introduces a fresh interpretation of his most iconic creation. Following its world premiere at Watches and Wonders Geneva 2026, U-BOAT has officially unveiled Darkmoon Kama: a new vision of time where light does not illuminate but conceals. More than a watch, it is a visual and sensory experience that transforms the sun into the architect of darkness.
First revealed in Geneva amid surprise and curiosity, the new Darkmoon Kama is now emerging as one of the boldest interpretations of Italo Fontana’s creative philosophy. A timepiece capable of changing like a living organism, reacting to sunlight through an invisible photochromic element that gradually transforms its very soul.
Montegrappa, another Italian brand, has been making the world’s most magical pens since 1912. Combining luxurious materials, high craftsmanship, and unrivalled writing pleasure, Montegrappa’s quality, inventiveness, and individualist flair make its products a firm favourite of creatives, celebrities, and collectors. Montegrappa’s historical headquarters in the Venetian town of Bassano del Grappa houses an archive of more than 300 original, limited-edition silhouettes created over the last three decades.
Italy’s oldest writing instrument maker presents a new limited edition in its Avanguardia series, honouring the visionary minds who dared to defy the unknown.
Following the success of the Marconi Model 150, the series expands with an epic new chapter: the conquest of the skies. Montegrappa’s master artisans created a silver sculpture using lost-wax casting, echoing, with philological precision, the elaborate ornamentation of the original aerostat.
