The number of microdrama users in Qatar is expected to double by 2030, says a report ‘Microdrama in the GCC Region’, developed by Media City Qatar in partnership with technology research group Omdia, a market-leading data, research, and consulting business.
Microdramas are short-form vertical video series optimised for mobile consumers. Originating in China, the microdrama industry has grown rapidly worldwide since 2022 and is set for sustained global growth.
“The Qatari market is currently home to 700,000 microdrama users, and this number is set to more than double by 2030, when there will be an estimated 2mn microdrama users in the country,” says the report.
The new report examines the emergence of microdramas as a new content format and their growth potential across the GCC media landscape. The report analyses market trends, audience behaviour, platform dynamics and opportunities for regional content development.
According to the report, the GCC microdrama market is projected to reach $73.7mn in 2026, up from $38.9mn in 2025. As mobile-first content consumption continues to evolve, the research highlights opportunities for Arabic-language storytelling, local content production, and strategic partnerships to support the sector’s growth. The report also explores how localised narratives, culturally relevant content and emerging regional platforms could shape the future of the microdrama ecosystem across the GCC.
In 2025, the microdrama market in the GCC was estimated to be worth $38.9mn, and the report forecasts strong growth for it until 2030. Though none of the GCC markets are among the 10 largest in terms of user base worldwide, the size of the user bases is increasing rapidly. Overall, the advertising-supported business for microdramas is challenging due to the high costs associated with customer acquisition. This means that most platforms are focused on finding customers who are willing to spend on maximising total audience.
At present, the range of advertisers available on most microdrama platforms remains relatively low, but this is set to increase, which will mean that the total share of advertising revenue increases, especially as the total user base in the GCC region grows. In turn, there will also be a greater possibility of generating revenue from product placement in GCC-specific microdramas and microdrama apps as the region’s industry develops.
The largest GCC market in terms of users is Saudi Arabia, which has an estimated 2.2mn microdrama consumers as of 2025. This number is forecast to increase to 20.9mn by 2030. The second-largest GCC market is the UAE, which currently has an estimated 1.4mn microdrama users. This number is again set to increase rapidly in 2026, but current forecasts suggest the country will reach around 4.1mn users by 2030.
The GCC microdrama landscape remains highly competitive, and no single platform has achieved a dominant market position. DramaBox currently holds pole position in Saudi Arabia, but the race for market supremacy is far from decided.
Unlike the subscription video-on-demand market, where clear leaders such as Netflix and Shahid maintain substantial gaps over competitors, the microdrama sector shows much tighter competition, and month-to-month leadership has shifted over the past 15 months.
The report highlights that the geographical fragmentation, combined with low user loyalty and tight competitive gaps, suggests the GCC microdrama market remains wide open. The platform that can successfully build strong brand recognition while maintaining content appeal across several markets will be best positioned to emerge as the regional leader.
According to the report, the growth prospects for the microdrama industry in the GCC region through 2030 remain strong. However, the pace of growth is likely to slow slightly in the coming years because many of the most susceptible audiences have already been acquired for the microdrama user base.
