FIBA WASL (West Asia Super League) has strengthened its commercial and sporting profile by securing a new official game ball partnership for the 2025–2026 season, underscoring the league’s continued growth and rising regional influence.
Under the agreement, global sports apparel provider Decathlon has partnered with eVulpa, the exclusive rights holder of FIBA WASL, to serve as the league’s official game ball partner. The partnership covers all competitions across the Sub-Zone leagues, including the FIBA WASL-Gulf League and FIBA WASL-West Asia League, as well as the season-ending FIBA WASL Final 8.
As part of the exclusive arrangement, Decathlon will supply all official basketballs for the competition, providing game balls to the 18 participating teams. The brand will also feature prominently across arenas and league marketing platforms throughout the season.
Speaking to Gulf Times, Stephany Sabella, Head of Sports Marketing at Azadea, said the partnership reflects the company’s broader commitment to basketball across all levels of the sport. “At Decathlon, we don’t look at basketball only through the lens of elite competition; we look at the entire ecosystem, from kids picking up a ball for the first time to amateur leagues and professional players competing at the highest level,” she said.
“This partnership with the FIBA WASL Championship sits perfectly at the top of that ecosystem. It allows us to support professional basketball in a credible, meaningful way, while reinforcing our long-term commitment to growing the sport at grassroots level across West Asia and the Gulf. For us, this isn’t just visibility; it’s about legitimacy, consistency, and impact,” Sabella added.
Basketball’s strong appeal among young audiences is also a key focus of the collaboration. Sabella noted that the partnership creates a direct connection between aspiration and access for emerging players. “When young players see the same ball used in WASL games available in Decathlon stores, it sends a powerful message: this game is for you too,” she said. “Beyond products, we are looking at activations, youth engagement, and community initiatives that inspire the next generation to play more, play better, and stay connected to the sport.”
Reflecting on the league’s development, Sabella said FIBA WASL has evolved rapidly since its launch. “WASL has grown incredibly fast, not just in scale, but in credibility and influence. It has become a true platform for showcasing regional talent, elevating club competition, and uniting basketball fans across multiple markets,” she said. “What excites me most is that WASL is not just organizing games, it’s building a basketball culture in the region.”
A representative of eVulpa highlighted the strategic importance of the partnership for the league. “This partnership comes at a crucial time for FIBA WASL and reflects the strong position the league has achieved. It adds another dimension to the competition and helps promote the game among the important youth segment of basketball fans,” the representative said.
Launched in 2022, FIBA WASL is a regional club competition organised by FIBA Asia, featuring leading teams from West Asia, the Gulf, and Central and South Asia. The league is played in multiple stages, beginning with Sub-Zone competitions and culminating in the FIBA WASL Final 8.
The FIBA WASL-West Asia League includes the champion club of Kazakhstan alongside teams from the West Asia Sub-Zone, while the FIBA WASL-Gulf League features clubs from the Gulf Sub-Zone. The top three teams from each league, along with the winner of a play-off between the two fourth-placed teams and the South Asia Sub-Zone champion, advance to the Final 8. From there, the top two teams qualify for the BCL Asia.
