Alfardan Premier Motors Co, the official retailer of Jaguar Land Rover in Qatar, has announced its participation at the 9th Katara International Hunting and Falcons Exhibition – S’hail 2025, with a showcase of Land Rover’s latest upgraded 2026 Defender 90 and 110.
The five-day exhibition opens today at Katara Cultural Village.
S’hail is dedicated to preserving Qatar’s cultural heritage and exposes attendees to the rich legacy of hunting and falconry supported in parallel by events, awareness programmes and environmental initiatives.
Alongside these activities, Alfardan Premier Motors is displaying Land Rover’s upgraded 2026 Defender 90 and 110, a statement said.
As Land Rover’s most durable 4x4, the Defender is especially suitable for hunting and falconry. Its off-road capabilities and adequate space for necessary equipment make it the ideal outdoor companion.
“The Defender has attracted considerable attention particularly from loyal Qatari clients of the brand, as hunting and falconry is a big part of Qatar’s culture,” said Alfardan Premier Motors general manager Nasr Jairoudi.
“Through this exhibition, we want to showcase how the historical hunting and falconry experience could be made even more memorable with the powerful and convenient all-terrain vehicle, the upgraded 2026 Defender,” he said. “The vehicle’s complex characteristics and features draw a strong sense of loyalty as all our Defender editions do.”
The 2026 Defender 4x4 line-up is now more distinctive and ready for adventure than ever, thanks to upgraded finishes, design and technology enhancements across 90, 110 and 130 body designs – including Defender OCTA.
Upgrades across the Defender vehicle line-up include a crisp new headlight design with signature detailing and fog lights as standard, and flush rear lights with smoked lenses.
A refreshed palette of contemporary exterior colours and finishes, including Woolstone Green and Borasco Grey, is complemented by enhanced detailing and upgraded materials.
Inside, a larger 13.1” touchscreen provides even more intuitive control for infotainment.
Technological upgrades see Adaptive Off-Road Cruise Control available as an option on Defender vehicles for the first time, making it even easier to negotiate rough terrain in comfort.
Optional Defender accessory packs allow clients to personalise their vehicle and include the Explorer Pack, Adventure Pack and Urban Pack.
New individual accessories include black variations of the Expedition Roof Rack, Cross Bars and Front Undershield, while the rear scuff plate is now also offered in a dark finish, in addition to the existing bright finish.
Established in 2017, S’hail is a globally recognised exhibition, considered the largest within the region, dedicated to preserve and promote the art of hunting and falconry.
This exhibition has emerged as the international hub for hunting and falcon enthusiasts, attracting the Qatari public and prominent figures, such as government officials, VIPs, customers, as well as business people, the statement added.
