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Alfardan Sports Motors, the official Ferrari importer in Qatar, has been recognised with the world’s “Top Showroom Award 2024”, a landmark achievement that celebrates a historic first for Qatar and marks the very first time a Ferrari showroom in the Middle East region has received this global distinction.The prestigious accolade is a testament to Alfardan Sports Motors’ ongoing efforts in delivering exceptional performance, including customer service, enhanced operations to meet global industry-leading standards and retail excellence.Located in the heart of the Pearl Island, Alfardan Sports Motors – Ferrari Qatar is a prime state-of-the-art showroom with a world-class service centre that has been serving Ferrari’s customers in the country since 1999.Throughout its 26-year-journey, it has delivered ownership experiences centred around a customer-first approach, helping build and elevate relationships while providing exceptional after-sales services.**media[394484]**Its showroom is part of an immersive environment that celebrates the Prancing Horse at every touchpoint.By creating luxury-driven experiences for customers, Alfardan Sports Motors consolidates its position as a trusted partner for automotive enthusiasts in the Qatari market, which continues to go from strength to strength and remains a key location in Ferrari’s global operations.“This recognition represents far more than an award; it is the realisation of a long-term vision rooted in the values of the Alfardan Corporation, building institutions defined by excellence, integrity, and enduring relationships,” said Alfardan Automotive president Omar Alfardan. “From the outset, our ambition was to establish a world-class Ferrari presence in Qatar, guided by a deep respect for the brand and a principled commitment to delivering exceptional value to our clients.”“To see this vision recognised on a global stage, for the first time in Qatar and the Middle East, is both a moment of great pride and a responsibility we carry forward as we continue to elevate standards and shape the future of luxury automotive experiences in the State of Qatar,” he said.“It is a privilege to receive the world’s Best Showroom Award 2024,” said Alfardan Sports Motors general manager Tarek al-Hammoud. “This is a distinguished accolade that would not have been possible without the remarkable efforts of our passionate and highly-trained team at Alfardan Sports Motors, who have been instrumental in our successes.”“More importantly, we also express our sincere gratitude to the Alfardan family, as their long-standing support and investment have enhanced the Ferrari brand in Qatar, helping attract new and regular customers,” he said. “Their dedication has opened new opportunities for individuals to experience the best of Ferrari, which continues to be an iconic brand thanks to its unmatched performance, exquisite designs and heritage and legacy.”“Alfardan Sports Motors continues to raise the bar when it comes to luxury customer experiences, and this award is a milestone achievement that celebrates the team’s hard work and commitment,” said Ferrari Middle East managing director Giorgio Turri. “Alfardan Sports Motors has not only delivered outstanding sales during 2024 but its team consistently go above and beyond to carefully look after customers and create meaningful connections that differentiate Ferrari.” 

Alfardan Automotive, through Alfardan Automobiles, the exclusive importer and official BMW Group distributor in Qatar, participated as the main sponsor in the sixth edition of the Qatar Classic Luxury Car Competition and Exhibition 2025, held at The Pearl Island.Across five days, 65 exceptional classic cars were on display, underscoring Qatar’s status as a regional hub for automotive heritage and luxury.As the main sponsor, Alfardan Automotive helped in transforming the event into an immersive journey through automotive history against the stunning backdrop of The Pearl Island. The event attracted the general public and passionate collections from both Qatar and the wider GCC, offering a rare glimpse of meticulously selected vehicles exemplifying timeless design and engineering excellence.Featuring an expanded lineup of classics, paired with an increase in participation from across the GCC, this year’s edition was the largest to date, further strengthening Qatar’s reputation amongst the region’s enthusiasts and collectors.The exhibition highlighted Qatar’s cultural identity and automotive heritage, demonstrating how classic vehicles have the unique ability to connect generations through craftsmanship and storytelling.A highlight during the event was the exclusive Alfardan Automobiles BMW Classics Club display, featuring rare and historically significant BMWs. The display showcased two iconic models, the BMW E30 M3 (1991) and the BMW 2000cs (1968), and highlighted the rich heritage of the GCC, attracting significant interest from visitors and classic car enthusiasts alike.Showcasing the BMW Classics Club at the event underlined its role in growing a dedicated community of classic BMW owners and enthusiasts in Qatar, while strengthening their connection with Alfardan Automobiles as the Middle East’s first Certified BMW Classic Partner. Through exclusive drives, curated exhibitions and educational sessions, the club aims to keep these iconic models on the road, preserve their heritage for future generations and reinforce Qatar’s position as a key destination for classic car culture.Ayman Berjawi, general manager of Alfardan Automobiles, said: “Supporting the sixth Qatar Classic Luxury Car Competition and Exhibition 2025 underscores our commitment to Qatar’s automotive scene and passion for classics. With 65 outstanding vehicles and the BMW Classics Club’s engagement, Qatar’s growing stature as a destination for collectors and enthusiasts is clear.”Hussain Omar Alfardan, Chief Marketing Officer of Alfardan Automotive, said: “This year’s show aimed to engage families, first-time visitors, and collectors alike. From the BMW Classics Club to the broader exhibition, our goal was to share stories and highlight what makes each vehicle unique. The strong response encourages us to continue nurturing Qatar’s classic car culture.”The Pearl Island also hosted a lively, family-friendly event with interactive zones on restoration and a children’s area. Artistic performances kept visitors energised.Twenty winners were recognised across a variety of categories, with awards in cash and prizes for excellence in restoration, preservation, and presentation. The event set a benchmark for quality and dedication.Organisers aim to enhance future editions by blending authenticity with modernity, expanding experiences, and further establishing Qatar as a key player in classic car culture. Alfardan Automobiles remains dedicated to celebrating automotive heritage, luxury, and community. 

For decades, the Defender has been a true icon of exploration and individualism. Recently, Qatar formed the backdrop to an exclusive luxury adventure road trip, which allowed guests to go further into the stunning landscapes and scenery, in an ‘amazing experience’ hosted by Alfardan Premier Motors Co, the official retailer of Jaguar Land Rover in Qatar. By exploring this incredible terrain from the privileged perspective of a Defender, guests were able to sample the special capabilities of this legendary vehicle, taking in desert tracks as well as other unforgettable paths off the beaten trail, a statement said. A city drive also highlighted the urban capabilities of the emblematic Defender: the ideal companion for such a varied adventure, as a paragon of robust strength and go-anywhere versatility. The guests took the Defender on a unique journey, starting from the JLR showroom at Burj Alfardan in Lusail city all the way to Al Majles Resort: a luxury boutique resort next to the glittering coast. On the way, the captivating route took in a wide variety of roads over both highways and desert, showcasing the Defender’s broad scope of unstoppable capabilities. As well as long-lasting memories, guests took away a dynamic experience that increased their knowledge and connection with the Defender: one of the four pillars that now makes up JLR’s ‘House of Brands’. More than an off-road vehicle, the Defender is an enduring icon; and this incredible journey through the rich heritage of Qatar highlights precisely why. The same values that underpin the Qatari way of life are also clearly present in the Defender: quality, trust, dependability, and a love of the great outdoors. Guests were able to participate in several traditional activities during the experience, reflecting the fabric of local culture within a thoroughly modern declination. The past met the future on this latest journey through time and space with the Defender, in a way that perfectly reflects the story of Qatar itself. As a result, guests had the opportunity to create some stunning and unique content that pays tribute to the art of driving exploration and the ever-evolving scenery of Qatar. Nasr Jairoudi, general manager for Alfardan Premier Motors, commented: “We were very excited to be hosting this wonderful event, designed to enhance the emotional connection that people feel with the iconic Defender, and the incredibly diverse landscapes and culture of Qatar. There is no better environment to demonstrate the amazing capabilities of the Defender thanks to its advanced technology, which at the same time allows its occupants to travel in perfect comfort and enjoy unparalleled modern luxury.”

Alfardan Automotive has proudly announced the opening of its state-of-the-art automotive and spare parts logistics hub at Umm Alhoul Free Zone. This milestone marks a major step forward in Alfardan Automotive’s strategic vision to enhance operational excellence, expand its logistics capabilities, and reinforce Qatar’s growing position as a regional leader in mobility and supply chain innovation. Located near Hamad Port, the new Alfardan Automotive Trading facility spans over 67,000 square-metre and has been developed as part of Alfardan Automotive’s long-term investment to deliver world-class automotive operations and customer service capabilities. **media[376116]** The facility includes a 12,860 square-metre built-up area and a 24 work bays Pre-Delivery Inspection (PDI) centre. It specialises in automotive and spare parts logistics, servicing passenger vehicles, motorcycles, heavy equipment, and related components. The hub is designed to handle a wide range of logistics functions, including indoor and outdoor vehicle storage with a total capacity of approximately 1,500 units, as well as temperature-controlled bays tailored for luxury vehicles. In addition, the 5,800 square-metre Alfardan Commercial warehouse accommodates premium tires, batteries, lubricants, and paints, ensuring seamless supply chain operations that meet the highest standards of quality and efficiency. The hub incorporates advanced logistics and inventory management systems to optimise import, and storage operations. The new hub underscores Alfardan Automotive’s enduring commitment to providing its partners and customers with exceptional service while driving innovation across the automotive value chain. **media[376117]** Omar Hussain Alfardan, Managing Director of Alfardan Corporation, commented: “Alfardan Automotive has built a long-standing legacy in Qatar’s luxury automotive market, delivering cutting-edge products while maintaining exceptional customer care and industry best practices. The opening of our regional logistics hub represents an extension of this commitment, offering a qualitatively elevated level of logistical services that enhances our operational capabilities, supports our dealership networks, and complements Qatar’s broader trading and economic activities. This hub reinforces the country’s growth as a regional centre for logistics and mobility, reflecting our shared vision for economic growth and sustainable development.” Developed in partnership with the Qatar Free Zones Authority (QFZ), the project reflects a shared vision to position Qatar as a premier destination for automotive logistics and advanced mobility services. QFZ has provided a world-class environment and infrastructure framework that enables strategic investments, such as Alfardan Automotive Trading’s new hub to thrive and contribute to Qatar’s national development objectives. This landmark facility will serve as a cornerstone for Alfardan Automotive’s future growth, empowering its brands and partners to deliver even greater efficiency, customer satisfaction, and sustainable progress within the mobility sector.

Alfardan Automobiles, the official importer of BMW Group vehicles in Qatar, has announced the arrival of the BMW M4 CS Edition VR46 in Qatar.Marking the only unit available in Qatar and one of just 92 produced globally, the model highlights BMW’s dedication to performance, craftsmanship, and rarity while paying tribute to the legendary Valentino Rossi.The BMW M4 CS Edition VR46 has been created as a celebration of Rossi’s remarkable motorsport legacy, with his iconic racing number “46” and signature details featured prominently on the car.Distinctive design highlights include bold yellow accents across the grille, brake calipers and wheels, along with exclusive VR46 badging and bespoke finishes that make this model instantly recognisable to enthusiasts and collectors alike.Beneath its striking exterior, the BMW M4 CS Edition VR46 is equipped by M’s renowned engineering, blending sheer driving performance with precision dynamics that bring motorsport passion to the road.Every detail has been carefully considered to create a car that is as exhilarating to drive as it is rare to own.Globally, production has been capped at just 92 cars, with 46 available in each of two striking colour variants.The model for Qatar comes in Frozen Tanzanite Blue, a shade that perfectly complements the yellow exterior details and carbon-fibre elements, while further underlining the car’s exclusivity within the local market.The car is equipped with a 3.0-litre inline six-cylinder M TwinPower Turbo engine, producing 550 horsepower, enabling it to sprint from 0-100kph in just 3.4 seconds.With a top speed of 302kph, adaptive M suspension, M Carbon ceramic brakes, and an exhaust system tuned for both sound and performance, the model delivers the ultimate BMW M driving experience, whether on the racetrack or Qatar’s open highways.“The arrival of the BMW M4 CS Edition VR46 in Qatar is an exciting moment, and we are immensely proud to welcome this one-of-a-kind model to our market,” said Alfardan Automobiles general manager Ayman Berjawi.“With only 92 cars worldwide, and just a single unit here in Qatar, this edition captures the essence of exclusivity, while celebrating the spirit of Valentino Rossi and the craftsmanship of BMW M,” he said. “For our customers and motorsport enthusiasts, it represents a unique opportunity to connect with racing heritage through a car that is truly extraordinary.”

Alfardan Automotive, a division of Alfardan Group, has announced a landmark collaboration with First Finance Company, a subsidiary of Dukhan Bank Group, introducing a permanent financing programme that sets new standards for accessibility and flexibility in premium vehicle ownership.The long-term initiative reflects the group’s commitment to delivering customer-focused solutions that enhance every stage of the automotive journey. The official signing ceremony recently took place at the Jaguar Land Rover Special Vehicle (SV) showroom at Burj Alfardan in Lusail City, in the presence of representatives from both parties, marking the beginning of this permanent initiative that will benefit both existing and prospective customers.The programme, which is now available across Alfardan Automotive showrooms, offers customers a suite of benefits designed to make ownership more attainable and convenient. Through the partnership, Alfardan Automotive and First Finance are setting a new benchmark for convenience and peace of mind in premium automotive retail.Samer Bou Dargham, chief sales officer at Alfardan Automotive, said: “The collaboration with First Finance Company reflects our ongoing dedication to customer satisfaction and our leadership in the automotive market. By embedding flexible, innovative financing solutions into the ownership experience, we are not only meeting today’s customer needs but also building the foundation for lasting trust and loyalty.”Eslah Assem, First Finance CEO, said: “We are proud of this strategic partnership, which will represent a qualitative leap in the world of car financing in Qatar, providing customers with multiple financing options that suit their needs. Signing this agreement is part of our successive steps to strengthen First Finance's position as a leading company in the Qatari market and the region.“This is in line with our approach, which is primarily based on enabling our customers to transform their aspirations into reality by providing seamless services and processes, and innovative solutions that comply with the provisions of Islamic Shariah. We are pleased with this cooperation and hope to build upon it in the future.”First Finance offers financing services to all bank customers, regardless of whether they work in the public or private sector. This makes it a strategic financing partner relied upon by all Alfardan Automobiles customers, including both Qataris and residents.First Finance also allows its customers to obtain advance credit approvals for financing through the company's mobile application, the FFC Mobile App, before the customer even visits its headquarters.By embedding financing into the heart of its customer experience, Alfardan Automotive is reaffirming its role as a forward-thinking industry leader, one that goes beyond sales to create holistic ownership experiences. More than a milestone, this collaboration is an additional step that sets the tone for how automotive retail in Qatar will evolve in the years ahead.

Alfardan Premier Motors Co, the official retailer of Jaguar Land Rover in Qatar, has announced its participation at the 9th Katara International Hunting and Falcons Exhibition – S’hail 2025, with a showcase of Land Rover’s latest upgraded 2026 Defender 90 and 110. The five-day exhibition opens today at Katara Cultural Village. S’hail is dedicated to preserving Qatar’s cultural heritage and exposes attendees to the rich legacy of hunting and falconry supported in parallel by events, awareness programmes and environmental initiatives. Alongside these activities, Alfardan Premier Motors is displaying Land Rover’s upgraded 2026 Defender 90 and 110, a statement said. As Land Rover’s most durable 4x4, the Defender is especially suitable for hunting and falconry. Its off-road capabilities and adequate space for necessary equipment make it the ideal outdoor companion. “The Defender has attracted considerable attention particularly from loyal Qatari clients of the brand, as hunting and falconry is a big part of Qatar’s culture,” said Alfardan Premier Motors general manager Nasr Jairoudi. “Through this exhibition, we want to showcase how the historical hunting and falconry experience could be made even more memorable with the powerful and convenient all-terrain vehicle, the upgraded 2026 Defender,” he said. “The vehicle’s complex characteristics and features draw a strong sense of loyalty as all our Defender editions do.” The 2026 Defender 4x4 line-up is now more distinctive and ready for adventure than ever, thanks to upgraded finishes, design and technology enhancements across 90, 110 and 130 body designs – including Defender OCTA. Upgrades across the Defender vehicle line-up include a crisp new headlight design with signature detailing and fog lights as standard, and flush rear lights with smoked lenses. A refreshed palette of contemporary exterior colours and finishes, including Woolstone Green and Borasco Grey, is complemented by enhanced detailing and upgraded materials. Inside, a larger 13.1” touchscreen provides even more intuitive control for infotainment. Technological upgrades see Adaptive Off-Road Cruise Control available as an option on Defender vehicles for the first time, making it even easier to negotiate rough terrain in comfort. Optional Defender accessory packs allow clients to personalise their vehicle and include the Explorer Pack, Adventure Pack and Urban Pack. New individual accessories include black variations of the Expedition Roof Rack, Cross Bars and Front Undershield, while the rear scuff plate is now also offered in a dark finish, in addition to the existing bright finish. Established in 2017, S’hail is a globally recognised exhibition, considered the largest within the region, dedicated to preserve and promote the art of hunting and falconry. This exhibition has emerged as the international hub for hunting and falcon enthusiasts, attracting the Qatari public and prominent figures, such as government officials, VIPs, customers, as well as business people, the statement added.