The Qatar Toy Festival is drawing families with far more than the latest toys this summer, highlighting a growing appetite for experience-based entertainment through live performances, interactive games, creative workshops and character encounters at the Doha Exhibition and Convention Centre (DECC). Running until July 31, the month-long event has returned bigger than ever, transforming the DECC into a vibrant indoor destination where children can meet their favourite characters, enjoy magical stage shows and explore dozens of attractions designed to keep them active and engaged during the school holidays. Organised by Visit Qatar, this year’s festival features an expanded programme that includes dancing and music performances, science demonstrations, celebrity appearances, mascot meet-and-greets, five themed islands, 10 retail stores and nearly 30 entertainment corners. The festival’s attractions range from giant inflatable playgrounds and obstacle courses to racing simulators, arcade games, creative stations and live productions, offering children opportunities to play, learn and interact beyond traditional toy shopping. Doha resident Connie M, who visited the festival with her two sons, said the event has become increasingly appealing because it encourages children to be active and creative, and to spend less time on electronic devices. “My two boys have spent most of their time trying the games, watching the live shows and taking part in the activities,” she said. “It’s the kind of experience they’ll remember long after the summer is over,” she added. She noted that the festival provides families with opportunities to spend quality time together while allowing children to explore a wide variety of activities. “What makes this festival special is that it gives children the chance to do things together instead of simply asking for toys,” Connie said. “My sons have been laughing, exploring and trying new activities, and they were constantly moving from one attraction to another, which made the day much more enjoyable for all of us.” The event also highlights the growing popularity of interactive entertainment, with children participating in obstacle challenges, creative workshops, sports activities, role-playing experiences and live performances alongside toy shopping. Adding a new dimension this year is the Back-to-School exhibition during the festival’s final week. The programme will feature promotional offers, educational stage shows and family-friendly competitions aimed at helping children prepare for the new academic year. At the School Bus zone, children can personalise backpacks, pencil cases, water bottles and other school items using stickers, markers and key chains, combining creativity with practical back-to-school preparations.