As temperatures across the Mena region continue to rise, talabat, the leading everyday app in Mena, announced yesterday the launch of its regional “Summer Together” campaign - a comprehensive rider support initiative designed to prioritise rider well-being, safety, and comfort throughout the summer months.
As part of the campaign, talabat is launching a comprehensive programme of rider-focused support across the region - from dedicated cooling and hydration stations to rider support kits and community-led appreciation drives - designed to protect and uplift riders both on and off the road.
In Qatar, this commitment comes to life through on-ground and digital initiatives running from June 1st to September 15th. Central to the campaign is the deployment of air-conditioned rider rest stops, specialised mobile summer buses, and rider containers across Doha, giving riders dedicated, cooled environments to rest and recharge during their shifts. To further support fleet comfort and well-being, talabat is partnering with major brands like Rawa, Baladna, KDD, Gatorade and talabat mart to provide essential beverages and hydration products.
Mariam Hammad, director of Logistics at talabat Qatar, states: “At talabat, riders are at the heart of everything we do, and we recognise the unique challenges that come with working outdoors during Qatar’s summer months. This summer, we have activated dedicated rest areas, branded summer buses, and rider containers across key locations to provide cooling, refreshments, and comfortable spaces for rest.
“We are grateful to our valued partners for helping us provide these essential hydration products, ensuring our riders have the resources they need to perform their work safely and comfortably.”
This year’s campaign also introduces several community-driven initiatives across the region designed to encourage customers, employees, and partners to actively contribute to rider support throughout the summer season.
The “Summer Together” campaign reflects talabat’s continued commitment to rider welfare and its broader mission of creating meaningful impact across the communities it serves.
