The Doha Jewellery and Watches Exhibition (DJWE) 2026 is reinforcing Doha’s position as a leading international destination for high-end jewellery and watches, bringing together more than 500 prestigious global brands alongside prominent regional and Qatari designers.Held at the Doha Exhibition and Convention Center until October 3, the exhibition features a newly redesigned layout and a wide range of exceptional creations, with exhibitors placing particular emphasis on craftsmanship, innovation and exclusivity. For many participating brands, DJWE has become an important platform to introduce creations specifically selected for the Qatari and international visitors of the event who enjoy a special taste for precious items.Tarang Aurura of India’s Amrapali, a long-standing participant in DJWE, said the exhibition has consistently maintained high standards of quality and organisation, making it a key destination for luxury jewellery brands. He explained that Amrapali brings specially selected creations to every edition, including pieces produced as unique, one-of-a-kind works. Such designs are not reproduced, meaning that the purchaser owns the only piece of its kind.**media[497747]**“This sense of exclusivity is highly appreciated by customers in Qatar,” Aurura said, noting that collectors increasingly value jewellery not only for its materials and craftsmanship but also for its individuality and rarity.The emphasis on uniqueness is also evident at the Prologue Pavilion, where distinctive objects inspired by wildlife, culture and heritage are displayed. Ahmed Hafiz, who oversees the pavilion, said the collection consists of handcrafted works, with only one piece produced from each design. The Spanish brand, which operates workshops in Hong Kong, combines artistic craftsmanship with themes drawn from nature and cultural traditions. Among the exhibits are silver and silver-plated wooden pieces, as well as sculptures depicting horses, trees, falcons, birds and other wildlife. The designs offer visitors an alternative interpretation of luxury, where artistic expression and cultural inspiration are central to the value of each object.**media[497748]**Bahraini jewellery designer Mariam Nooruddin stressed the growing role of technology and cross-border creative exchange in the jewellery industry through this global event. She noted that DJWE is considered the best worldwide in terms of quality, and organisation. Besides, the customers and visitors have a real taste for high-end and top quality items.**media[497751]**Nooruddin, who claims that she has pioneered the use of artificial intelligence in her jewellery design, said DJWE provides an important meeting point for designers from Qatar, the wider Gulf and international markets. She noted that the exhibition offers opportunities to exchange ideas, explore new design approaches and develop partnerships that could contribute to the future growth of the sector.Accordingly, she highly praised Qatari designers creative talents, saying that local designers have demonstrated sophisticated skills capable of competing on the international stage.