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Conversations around accessibility in Qatar have largely focused on essential sectors such as education, employment and public services. From inclusive classrooms to workplace accommodations, the country remains committed to developing accessibility solutions in accordance with the Qatar National Vision 2030. However, for accessibility researcher and recent Hamad bin Khalifa University (HBKU) graduate Ola Mostafa, inclusion should also involve media and entertainment. “Persons with disabilities deserve some kind of entertainment too,” she told Gulf Times. “That’s why I personally work on media accessibility.” With a master’s degree in audiovisual translation, Mostafa has dedicated her research to making TV shows, games and other forms of media more accessible. Her master’s thesis, in which she co-designed audio descriptions for Tom and Jerry with blind participants, along with her startup initiative, PlayAble, which redesigns traditional games in accessible formats, reflects her commitment to ensuring that accessibility is not a mere afterthought but a fundamental part of design. “I’ve been an advocate for accessibility ever since I was 11,” Mostafa said. Growing up, one of her closest friends was blind, giving her an early understanding of the barriers many people with disabilities face. “She was very smart,” Mostafa recalled. “But because she couldn’t see the board in class, she used to ask a lot of questions, and other students would make fun of her for it. I used to fight for her all the time.” Long before she encountered the field of media accessibility through her graduate studies, Mostafa was already volunteering for initiatives that supported persons with disabilities. Looking back, she does not view these experiences as the starting point of her interest in accessibility, as it was a passion that had always been present. “I’ve always wanted to do something with persons with disabilities,” Mostafa said. “I just didn’t know exactly what until I joined the HBKU.” That passion eventually led her to pursue a Master’s degree in audiovisual translation, a field that includes subtitling, dubbing and audio description, which are commonly seen as translation work, but also serve as crucial accessibility supports for deaf and hard-of-hearing audiences. For her master’s thesis, Mostafa explored these tools further by co-designing audio descriptions for episodes of Tom and Jerry alongside blind participants. “The show is a staple in all our childhood memories, and it’s like a single collective memory that every kid has,” she said. “But blind children cannot watch or understand Tom and Jerry, so they are basically excluded from this collective memory.” Much of Mostafa’s work is now inspired by moments that many people might overlook. “When you start working in accessibility, you see the world differently,” she said. Whether noticing the absence of a wheelchair ramp outside a café or questioning how accessible a public attraction is for visitors with disabilities, she would frequently find herself identifying barriers that can limit participation. These observations often bring her frustration but also spark ideas for future projects. This led to the creation of PlayAble, a simple classroom project that has since evolved into an aspiring startup geared toward rethinking game design through inclusion. “I got the idea after playing a Connect 4 game with my sister, because I was so frustrated realising that being able to play depends on colour,” Mostafa said, beginning to wonder how someone who is blind or colour-blind would experience the game, a question that led her to redesign the game using textures instead of colours. She later applied similar concepts to other games, including a tactile Rubik’s Cube produced via 3D printing, which preserves the original rules while making it accessible to more players. “By that, we are not changing the gameplay, we’re just including more people in it,” Mostafa said, “because everyone deserves a seat on the table, especially the game table.” She hopes her work will push industries to rethink how accessibility is approached: “Stakeholders think it costs a lot, but in fact, it only costs more when it’s treated as an add-on.” From a business perspective, Mostafa argued that when accessibility is built into the design process from the beginning, it is neither a loss nor an added burden but an opportunity to include more people from the very start.

University of Doha for Science and Technology (UDST) marked Global Accessibility Awareness Day through its annual film festival, highlighting the importance of inclusive education and ensuring equal access for all.The program also provided a platform for dialogue between students and faculty, reinforcing the importance of creating educational and social environments that embrace diversity and equity.President of UDST Dr. Salem Al Naemi said: "At UDST, we believe inclusion is at the core of a thriving academic community. This festival celebrates the richness of diversity and the importance of accessibility, while providing a space for meaningful dialogue and reflection. By highlighting real experiences and challenges, we empower our students, faculty, and staff to learn from one another, leverage empathy, and contribute to a campus environment where everyone feels valued, supported, and inspired to achieve their full potential." 

The Ministry of Social Development and Family has unveiled a unified digital platform consolidating all its public services into a single mobile application, marking a significant step in the country's broader drive towards e-government.The app, now available on Apple and Google app stores, allows users to browse, apply for and track ministry services in real time, without visiting offices in person. Officials said the platform had been designed to the highest digital accessibility standards, with particular attention to ease of use for the elderly and people with disabilities.Speaking at a press conference in Doha Wednesday, Assistant Undersecretary for Social Development Affairs Fahd Mohammed al-Khayarin said the launch demonstrated the ministry's commitment to accelerating digital transformation and adopting the latest technological solutions across government services.A key feature of the platform is a digital social security card, allowing beneficiaries to access and present their credentials through the app without requiring a physical card. The platform also incorporates an AI-powered assistant to handle user queries and guide applicants through its services.The ministry said the rollout would be phased, with around 24 core services in the areas of housing and social security available at launch. Coverage is set to expand throughout the year to include services related to associations, private institutions and family affairs, with full digitalisation the stated end goal.The platform also provides a complete record of previous applications, a direct channel for submitting complaints and suggestions, and real-time visibility into the status of pending requests — measures the ministry said would enhance transparency and reduce processing times.Ahmed Khalil Abdullah, Director of the Information Systems Department, described the launch as a pivotal step towards delivering an integrated, user-centred experience as Qatar presses ahead with its digital transformation agenda. 

The FIFA World Cup Qatar 2022’s success as the most accessible tournament ever, a notable feat given the country’s developing infrastructure, was a key insight shared at the Qatar Events Show 2025, highlighting a commitment to lasting accessibility. Speaking at the Qatar Events Show’s second day at a talk titled ‘Accessibility in Events Design’, Ahmed Habib, a senior media content specialist at the Supreme Committee for Delivery and Legacy, noted that true accessibility extends far beyond physical infrastructure, demanding a holistic approach rooted in inclusivity and a deep understanding of diverse needs. “Qatar has done a very good job of building world-class events facilities that are accessible,” Habib said, citing the country’s fortunate starting point with accessible hotels, public spaces, and cultural sites. He pointed out that the foundation of the FIFA World Cup Qatar 2022’s unparalleled accessibility was the establishment of an Accessibility Forum. Operating under the theme, ‘Nothing about us without us,’ this initiative brought together disabled individuals from the community six years prior to the tournament. Habib said their direct involvement was instrumental in shaping a tournament that was not only accessible in its execution but also actively contributed to making Qatar more accessible for people with disabilities in the long term. “We brought disabled people from the community and we said, ‘Listen, we're going to organise a massive tournament in Qatar, and how do you want the tournament to be accessible? But more importantly, is how can this tournament make Qatar more accessible for you after the tournament is over?’” he said. This collaborative approach, he added, ensured the tournament was “delivered to the highest standards,” driven by innovation and a belief that “football is for all”. Habib underlined key innovations such as the introduction of Audio Descriptive Commentary in the Arabic language, offering blind fans an immersive experience through dedicated commentary accessible via their own devices. He noted that this groundbreaking facility, previously unavailable to Arabic speakers, has now paved the way for similar accessibility features in cultural spaces, events, and theaters. “What’s the point if I come to an event that’s physically accessible, but the staff meet me at the door and say, ‘I don’t know if you can come in because you're in a wheelchair’? Then the event is not accessible because staff and volunteers have not been trained,” he added. Habib stressed the critical need for comprehensive staff and volunteer training, equipping them with the knowledge and cultural understanding to welcome and support individuals with disabilities, whether they are attendees, speakers, or colleagues. “What are you going to do if someone who is deaf shows up at your event? Someone who is blind? At least have some sort of minimum training, recognition, understanding, and build that culture amongst your staff and team,” he urged event planners. Habib emphasised the importance of universal design principles in graphic design, citing high colour contrast, appropriate font choices, and clear hierarchy in signage as beneficial for everyone, not just those with specific visual needs. He illustrated this with an example of signage at Toronto Pearson International Airport, where icons and shapes communicate effectively, allowing non-English or French speakers to navigate with ease. Habib also discussed the distinction between the medical model and the social model of disability, where the former often views disability as an illness requiring supervision and dependence. In contrast, he said the social model suggests that disability is a societal construct, and it is the responsibility of society to create inclusive environments where everyone is equal and can participate fully. “Event planners play an important role,” Habib said, reiterating that they have the power to determine whether guests feel ‘disabled or enabled’”. He added that event planners should never view individuals with disabilities as a “loss or abnormality”, nor should they see them as having “restrictions or lack of ability”. Instead, he said the focus must be on fostering an environment where every individual, regardless of ability, can fulfill their potential and participate without limitation.