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Qatar’s fashion industry will be defined by intentional growth, sustainability, and narrative-driven design over the next decade, according to a Doha-based Indian designer. Manjulakshmi Bharathan noted that designers, policymakers, and consumers each play a vital role in shaping this future. She emphasised that designers must lead with vision and integrity, while policymakers must build enabling frameworks. Consumers, meanwhile, must engage with intention, she also pointed out. In an exclusive interview with Gulf Times, Bharathan underscored that, through collaboration, Qatar can build an authentic, resilient, and globally respected fashion industry. Bharathan believes this trajectory is already visible in the way Qatar is positioning itself. “Qatar’s approach to becoming a fashion hub is distinct because it is rooted in cultural depth rather than commercial scale,” she noted. She said, “Unlike Dubai, which has positioned itself as a global retail and luxury marketplace, or Riyadh, which is rapidly building a mass fashion ecosystem driven by scale and youth demographics, Qatar is taking a more curated, intellectual, and design-led path.” Bharathan further explained that fashion in Qatar is closely intertwined with art, heritage, craftsmanship, and storytelling. “Platforms such as M7, museums, cultural foundations, and patronage systems play a significant role in shaping a fashion narrative that is meaningful and globally relevant,” Bharathan noted. She continued, “Qatar also offers designers the space to experiment and develop slowly and intentionally, with an emphasis on quality, sustainability, and long-term value over fast commercial turnover.” For young Qatari designers, Bharathan believes there is an opportunity and a challenge: “They are entering the industry at a pivotal moment marked by institutional support, growing global visibility, and increasing appreciation for homegrown narratives.” While she describes the local market as “relatively small,” Bharathan expressed optimism that designers will be able to navigate the challenges that come with “scaling, production access, pricing, and understanding global market dynamics.” She also stressed that mentorship is critical. “Structured mentorship helps emerging designers grow with intention, building continuity and long-term creative excellence,” Bharathan said. On sustainability, Bharathan observed that Qatar’s values align naturally with a slower, more thoughtful approach to fashion. “The market is increasingly receptive to sustainable fashion, though it remains in an early stage of evolution,” she said, adding that “designers play a vital role in shaping consumer awareness by communicating material choices, ethical production, and the value of slower fashion.” Retail trends are also shifting, she also pointed out, noting that international luxury brands “continue to dominate Qatar’s fashion scene, but there is a growing curiosity and pride in local and regional designers.” Bharathan explained, “Consumers are beginning to value narrative, authenticity, and cultural resonance alongside global luxury.” She emphasised that global connectivity is essential, further pointing out that “participation in international fashion platforms challenges designers to refine their voice and positions Qatari fashion within a broader creative context.” Bharathan said, “Balancing international exposure with a strong local identity requires clarity of vision. Authenticity and cultural confidence are what make Qatari fashion compelling on the world stage.” She also believes that investment and infrastructure will determine the industry’s resilience, citing the need for “structured mentorship programmes, local production facilities, expanded education and skills training, and platforms for market access.” Bharathan said, “Collaborative cultural institutions also play a vital role in elevating fashion as cultural expression.” Pointing to Qatar’s cultural identity as a unique strength, Bharathan said, “Heritage and modest fashion traditions are best leveraged as a design philosophy rather than a category.” She explained, “Elegance, proportion, craftsmanship, and intention define a contemporary aesthetic that resonates globally. By reinterpreting heritage through a modern lens and positioning modesty as thoughtful luxury, Qatar can establish a refined, confident fashion narrative that is globally relevant.”

In an abandoned hangar surrounded by dusty trucks in Kinshasa, young student models strut down a catwalk of artificial grass, showcasing their first-ever collection to their Congolese fashion school peers.Container ships rumble outside in the Democratic Republic of the Congo (DR Congo)'s capital, but the room holding the makeshift runway in the Regional Fashion Institute in Africa (IRMA) reverberates with chic electro basslines.IRMA welcomed a dozen students from five African countries in July, offering them free training in the basics of sewing and fashion entrepreneurship."I want to get noticed by brands or sponsors," Benjamine Biloa, a 24-year-old Cameroonian designer who dreams of opening a "haute couture house" in Yaounde, told AFP.The France-backed project aims to train more than 200 young people by 2026 in a bid to scout talent and boost the Congolese fashion industry, which is struggling in the face of low-price textiles imported from Asia."The idea is to turn it into a fashion laboratory" in Central Africa, explained director Sidonie Latere during a tour of the institute, which boasts a photography studio, a library and an exhibition space.The students rush to apply the finishing touches before gracing the catwalk.One model slips into a pair of tartan ankle boots designed by the Congolese sapeur designer Koko Lingwala.The model's immaculate suit, completed with a top hat and feathered cane, is an expression of "Sape", which stands for Societe des Ambianceurs et des Personnes Elegantes – roughly translating from French as the Society of Ambiance Makers and Elegant People.The subculture traces its origins to the colonial era when locals encountered European fashion, and sapeurs are known for their ultra-elegant clothing and sense of style.Other fashionistas don a coat made of old curtains and hessian, a bag of "tears of Job" from a bead-producing plant, and a skirt of plastic bags – all with a view to giving a new lease of life to used clothes imported from Europe by blending them with natural materials."We can't keep going with fast fashion. I discovered that the textile industry is one of the most polluting," said Biloa, who designed a jacket of kuba cloth, a traditional textile made from the raffia palm."You can't go into fashion today and ignore the environmental consequences," Latere agreed. "We can create an industry that turns this waste into works of art."According to the director, most Congolese people already dress themselves in secondhand clothes.Jules Kumpava, 27, was living on Kinshasa's streets when he decided to apply for the IRMA programme."My parents didn't want me to become an artist, so I had to leave home and find a way to support myself," said the young man, who has tried to launch his own T-shirt brand."He has found his calling," said Latere, who points to a lack of infrastructure and resources as obstacles to professional training for creatives.The DR Congo is one of the poorest countries in the world, and Latere is hoping to create more fashion jobs throughout the country.In IRMA's sizeable garment workshop, around 40 industrial sewing machines whir away next to 3D printers and heat presses."Here, you can make a shirt in a single day instead of three or four days of work on an ordinary machine. We'll also be able to make the equipment available to professionals," the director said. "One of the DR Congo's real strengths isn't its mines; it's our culture and our creativity." 

His Excellency the Prime Minister and Minister of Foreign Affairs Sheikh Mohammed bin Abdulrahman bin Jassim al-Thani paid a visit to Art Basel Qatar Tuesday. Held at M7, Qatar’s epicentre for innovation & entrepreneurship in design, fashion & tech, the exhibition focuses on design, fashion, and technology.**media[412621]**During the visit, HE the Prime Minister toured the exhibition pavilions, viewing a number of contemporary sculptures, paintings, and other rich artworks by participating artists. These pieces reflect the development of Qatar’s cultural landscape and its position as a regional and international art and cultural hub. 

Vietnam’s Phan Huy became the youngest-ever designer to present a collection on the official Haute Couture calendar in Paris aged just 27 Thursday, rounding out a week of major fashion debuts and celebrity sightings. Phan thrilled the fashion scene at a venue in western Paris, having had a whirlwind rise into the world’s most exclusive design club since creating his eponymous label in 2023.His airy Spring/Summer 2026 collection of evening dresses made abundant use of light muslin and tulle fabric, as well as hand-stitched floral and beaded embellishments, all inspired by Vietnam’s former royal Nguyen dynasty. “I’m very happy and very proud because I can represent and bring the culture and creativity of Vietnam to the world,” Phan told AFP earlier this week. As well as being the youngest, he is the first Vietnamese designer on the programme. Although Vietnam is well-known as a manufacturing hub for mass-market Western clothes, Phan’s business partner Steven Doan stressed that the duo “want to prove that we can do fashion as well”. Phan has been fast-tracked into a field that is becoming increasingly diverse under the impulse of the French fashion federation, FHCM. The last day of Haute Couture Week included shows by Saudi label Ashi Studio as well as Syrian designer Rami al-Ali, who joined the official schedule for the first time last year.DebutsThe most-followed events of the last four days have been the Haute Couture debuts of new Chanel and Dior designers Matthieu Blazy and Jonathan Anderson, who took over the labels last year. The two 40-something contemporaries were promoted as part of a vast overhaul of creative director positions in the European luxury clothing sector in the last 12 months. Seen as new generational talents, the Franco-Belgian and Northern Irish designers have the daunting task of modernising some of the most venerable and profitable labels in fashion. Blazy turned to birdlife for inspiration for his collection, producing designs that made waves for appearing both wearable and relatable – and modelled by an unusual number of older models. A-listers from actor Nicole Kidman and singer Dua Lipa to rapper A$AP Rocky sat in the front row. The Business of Fashion website called it a “slam dunk”, while Paris-based fashion commentator Diane Pernet told AFP it was “everything that couture is supposed to be.” Anderson has had more mixed appraisals, with some critics seeing the more risk-taking designer as still searching for a clear identity for his LVMH-owned mega-brand. Singer Rihanna was full of praise for the son of a rugby player backstage, telling him that the “show took my breath away. People were stunned”, according to a video of the encounter posted online by a fashion journalist. 

Doha Festival City cemented its position as more than a shopping destination in 2025, it became where Qatar came together. Welcoming over 20mn guests, the mall evolved into an essential part of weekly life with guests spending nearly three hours per visit and returning one to two times per week.  Home to more than 500 trading brands across nearly 5,000sqm, the mall continued to set the benchmark for fashion, beauty and lifestyle retail in Qatar. Visitors discovered exclusive concepts and also strengthened its role as a thought leader.  In line with evolving design and customer expectations, more than 44 brands completed refurbishments and relocations. Throughout 2025, the mall delivered a dynamic calendar of experiences connecting families, youth and culture lovers across the nation.  It brought the highest redemption coupon participation under the Shop and Win campaign at Shop Qatar 2025, earning Highest Participation and Best Branding awards. National Sports Day saw thousands engage in HIIT, Zumba, wellness sessions and a children’s mini-Olympics. During Ramadan, the Festival Cares initiative brought the community together through the Branches of Kindness installation in partnership with Qatar Charity, Dreama Orphan Care experiences and traditional Garangao celebrations.  Eid Al Adha welcomed families with the seven-day Blippi’s Garage activation at Center Court. At The Village, visitors gathered for live Arab Cup match screenings and live performances by El Shami, DJ Aseel and Rahma Riad. Sustainability remains a core focus for the mall. During Earth Hour, led by young Qatari advocates, lighting across the mall were dimmed by 50%.  Youth Fest 2025, in collaboration with Qatar Museums, promoted eco-conscious practices and creative expression, while #FestivalCares initiatives included gold sponsorship of the Tarsheed Carnival, partnerships with Qatar Sustainability Week and Earthna, and sustainability-focused fashion shoots with Harper’s Bazaar Qatar. Recognised for excellence, the mall was named Premier Shopping Mall Experience at the Qatar Tourism Awards for the second time.  The mall’s gift card continued to grow in popularity, used by more than 16,000 shoppers and delivering a 122% increase in purchases, further enhancing convenience and choice for visitors. The mall enters 2026 focused on optimising the customer journey through a hospitality-led approach, continued expansion across fashion, beauty and sportswear, combined with elevated service standards to drive performance and engagement.

Max Fashion, the region’s leading value fashion brand, has unveiled its newly revamped store at Doha Festival City (DFC), introducing a refreshed retail concept designed to elevate the customer experience. The relaunch marks an important step in Max Fashion’s evolution, bringing a contemporary, design-led environment to one of Qatar’s most popular lifestyle destinations.The upgraded store features Max Fashion’s latest global concept, defined by clean lines, natural textures, and an open, intuitive layout that allows customers to explore collections with ease. Warm wood accents, modern lighting, and inviting visual displays create a seamless and engaging atmosphere that reflects the brand’s shift toward a more modern and fashion-forward identity.**media[391853]**The space offers an enhanced journey through womenswear, menswear, kidswear, beauty, footwear, and accessories, all curated to meet the needs of today’s diverse and style-conscious shoppers. Hani Weiss, CEO of Max at Landmark Group, said: “Doha Festival City has always been a strategic location for Max Fashion, and this relaunch represents our commitment to continuously evolve with our customers. The new concept reflects our ambition to deliver a more elevated yet accessible shopping experience that aligns with Max’s growth and our vision for the future of retail in the region.”The revamped store also places strong emphasis on customer comfort and convenience, introducing improved fitting rooms, better product zoning, and upgraded visual storytelling that helps shoppers discover new arrivals and seasonal trends effortlessly. The experience is designed to bring Doha’s dynamic and cosmopolitan spirit into the heart of the retail space.Shumalan Naicker, senior vice-president and country head, Landmark Group Qatar, added: “The Doha Festival City store has always been a key touchpoint for our brand in Qatar. With this refreshed concept, we are creating an environment that feels warmer, more intuitive, and more in tune with what customers expect today. It’s a space built around inspiration, discovery, and a much more personalised shopping experience.”The relaunch of Max Fashion at DFC reinforces the brand’s commitment to offering stylish, high-quality, and affordable fashion, supported by a modern store identity that continues to evolve in line with global trends and regional customer preferences. The newly refurbished Max Fashion store at DFC is now open to welcome customers and offer an elevated shopping experience for individuals and families across Qatar. 

QNB Group has revealed a wide range of brands, giving the opportunity to its QNB First members “to enjoy unforgettable festive spirit” at more than 500 lifestyle partners worldwide.Customers can use the QNB Explorer app to access selected discounts with premium local and international QNB First Lifestyle Partners in fashion, travel, health, restaurants, hotels, luxury retail, airport lounges, and much more, while enjoying the new features of the app.These “exclusive offers” reflect QNB’s keenness to provide its customers with a unique banking experience that combines technology and luxury to complement the status of its QNB First members with ultra-premium benefits tailored to refined lifestyles.More than 500 official lifestyle partners across more than 30 major cities around the world are available to cater QNB First members’ needs through the QNB Explorer app that sets a new standard for premium banking. 

Gildo Zegna, grandson of the eponymous fashion brand's founder Ermenegildo Zegna, will hand over the reins of the group to its finance director and the fourth generation of family leaders in January, the group announced Monday.But the Italian company's stock fell in opening trading in New York after the news that chief financial officer Gianluca Tagliabue would take over as chief executive from the 70-year-old Zegna, who has run the group for two decades.It is under Gildo Zegna's control that the company has taken on the Thom Browne and Tom Ford Fashion brands and in 2021 became the first Italian luxury group to be listed in New York.Gildo Zegna, whose grandfather set up the company in 1910, will remain as executive chairman and oversee the group's integrated textile production, which is considered one of its strong points.Zegna's sons, Edoardo and Angelo, will manage the male ready-to-wear Zegna brand, which in 2024 accounted for two-thirds of the group's revenue.After the group statement came out, Ermenegildo Zegna shares fell by nearly 1% in New York, where 24.6% of the group's stock is traded.The group's turnover fell two percent, against 2024, in the first nine months of the year to €1.33bn ($1.49bn).Zegna blamed the fall on lower sales in China and by its Thom Browne brand.It said at a presentation in October that it was counting on its established well-heeled clients, ready to spend more than 50,000 euros a year on clothes, to accelerate growth. It has set the target of almost doubling turnover to 2.2bn to €2.4bn by 2027.The group, which employed 7,400 workers at the end of 2024, is to open a new leather factory near the northern Italian city of Parma in 2026.

Her Highness Sheikha Moza bint Nasser, Fashion Trust Arabia (FTA) Honorary Chair, attended the seventh annual FTA Prize Awards Ceremony held yesterday at the National Museum of Qatar. The event was hosted by FTA’s Co-Chairs HE Sheikha Al Mayassa bint Hamad bin Khalifa al-Thani and Tania Fares, who welcomed a number of world renowned fashion industry pioneers and young creatives. Her Highness awarded the prize to the first winner of the night Saudi designer Ziyad Albuainain for the Evening Wear category. Other winners for the 2025 FTA Awards include: Youssef Drissi from Morocco in the Ready-To-Wear category, Leila Roukni from Morocco in the Accessories category, while Egyptian designer Farah Radwan won the Jewelry category. The Debut Talent category was awarded to Alaa Alaradi from Bahrain and Fatema and Dalal Alkhaja also from Bahrain won the Fashion Tech category. The Guest Country Award, which this year was represented by India, was awarded to Kartik Kumra. Two globally renowned figures who have made a significant impact on the fashion industry were awarded honorary awards during the ceremony. The Lifetime Achievement Award was awarded to Miuccia Prada in recognition of her decades-long legacy and influential contributions to shaping contemporary fashion. Meanwhile, the Trailblazer Award was presented to designer Zuhair Murad in celebration of his pioneering role in bringing Arab haute couture to the world stage and continuing to inspire generations of designers. Fashion Trust Arabia is the first initiative of its kind in the region, offering critical opportunities through funding grants and high-level professional mentorship to empower regional designers and prepare them to succeed on the global stage.

Doha Festival City released The Festival Edits: Qatar’s Retail Trends Report 2025, the first-of-its-kind, data-driven study providing insights into the evolving fashion, beauty, and retail landscape in Qatar, yesterday during a ceremony at Raffles Doha.**media[383896]**The report says that shopping remains the top reason for visits to Doha Festival City (46%), followed by dining (40%) and leisure/entertainment activities such as cinema, fitness, and events (30%). It also notes that among the Gen Z Qatari females, 40% prioritise makeup, followed by 25% fragrance, and 20% skincare as top beauty spends.The study revealed that Millennials and Gen Z are a significant part of the shopper base, drawn to streetwear, beauty, modest fashion, and jewellery. Younger visitors integrate malls into weekly life, visiting 1-2 times per week for around 2.7 hours, while Qatari nationals are particularly likely to engage in leisure activities such as cinema and events.The report also highlighted that AI in GCC retail is projected to grow from $5bn in 2023 to $31bn by 2028, with 97% of retailers increasing investment. Developed with research collaborators, cultural institutions, Ipsos data, and industry experts, the report blends quantitative survey data, qualitative analysis, and expert commentary to illuminate shifting consumer behaviour, market trends, and lifestyle priorities.The insights are from the Doha Festival City 2025 Consumer Survey, conducted both online with 2,010 responses and on-ground with 129 responses. Participants shared their shopping priorities, revealing how malls are increasingly becoming social, cultural, and community-focused spaces.Fashion trends include modest-meets-contemporary for 22% of Gen Z females, streetwear for 34% of shoppers, premium perfumery for 32%, and modest fashion for 28%. Among male shoppers, 32% prioritise high-end fragrances. Monthly fashion and beauty spend ranges from QR500-QR2,500 for the majority, reflecting a commitment to style as a lifestyle choice. Ambience, personalisation, and events outweigh convenience for half of shoppers, emphasising the experiential dimension of Doha Festival City.The report also highlights the future of retail in Qatar, including tech-driven innovations.“Malls have become venues for connection and curation as much as commerce. Festival Edits captures the spirit of this transformation, offering a credible, data-backed perspective on what defines style, innovation, and community in Qatar today – from perfume and makeup lovers to streetwear enthusiasts and esports audiences,” said, Mohamed ElSharkawy, associate director-Malls Leasing, Doha Festival City.There was also a panel fireside chat moderated by Areej Mohammed, and panellists including Hayssam Hajjar, executive director, Malls, Al-Futtaim Real Estate; Joseph Ibrahim, managing director, country management of Chalhoub Group; Bianca Brigitte Bonomi, director of Harper’s Bazaar Qatar, Esquire Qatar; and AlFtoon al-Janahi, content creator and entrepreneur.**media[383898]**The Festival Edits is informed by perspectives from leaders shaping Qatar’s fashion, beauty, and retail landscape. Featured voices include Sheikh Khalifa al-Thani (Intajat); Ahmed al-Meghessib (Qatar Esports Federation, Ukiyo); Bianca Brigitte Bonomi; Waad Ali (Waad Designs); Prakash Maroli (Ideas Unlimited); Stuart Henwood (New Balance); Michael Collins (Harvey Nichols Doha); Mariam Khairallah (MAC Cosmetics); Sara al-Rashid (Asteri Beauty); Atef Hassan (Jovoy Rare Perfumes); Erwin Creed (Creed); Michael Moles (Doha Festival City); AlFtoon al-Janahi; Shireen Obeidat (Earthna); Gills Manjulakshmi; Rumana Nazim (The Edit); Timothy Hufford (Elan Media); John P. Joseph (Blue Rhine Industries); and Dany Karam (Al-Futtaim Blue).

The Argentine Embassy in Doha recently hosted its third edition of ‘Art, Fashion, and Cultural Diplomacy Exhibition’, highlighting the importance of cultural exchange as a key theme driving the relationship between Qatar and Argentina. Speaking to reporters at the event, Argentine ambassador Guillermo L Nicolas underlined the exhibition’s role in setting the stage for the ‘Qatar-Argentina Year of Culture 2025’, which features numerous events in Doha and Buenos Aires. He said the event aims to connect the traditions of both nations, showcasing elements such as intangible cultural heritage and artworks, including paintings created by several diplomats and their wives. Nicolas cited the recent exhibition of Latin-American art at the National Museum of Qatar as a successful precursor, describing it as “the gem of our cultural year.” The exhibition, which concluded on July 19, featured around 170 works by more than 100 pioneering and contemporary Latin American artists, including iconic pieces from Frida Kahlo, Diego Rivera, Wifredo Lam, Fernando Botero, and Antonio Berni. He said that cultural exploration uncovered unexpected common ground, leading them to realise they are “much closer than we believe” through shared aspects like traditional garments, a love for horses, and the importance of family. The envoy pointed out that cultural diplomacy is a main element not only for showcasing national identity but also for improving international relations. He said it serves as the essential foundation for international relations, asserting it is the primary method to foster mutual understanding and to create a network through which political and economic ties can be successfully developed. He noted that despite the vast geographical distance, cultural comparison reveals deep similarities. According to Nicolas, the year-long initiative of Qatar Museums is designed to solidify the bond forged during the 2022 FIFA World Cup, which saw an influx of approximately 45,000 Argentinian visitors. “We have an amazing connection between the two peoples during the World Cup,” he recounted, adding that the cultural initiative is “a good opportunity to continue this relation.” The envoy said such initiative aligns with Qatar’s vision of becoming a global cultural hub, an effort he lauded, noting Qatar’s “wonderful position in the cultural world.” He suggested that sports should be viewed as part of cultural tradition, as the Year of Culture facilitates the exchange of artistic expressions, allowing Qatari art to be showcased in Argentina and Argentinian culture to be displayed in Doha. Nicolas added that he sees the 2025 initiative as “just one more milestone” in the already strong political, economic, and trade relationship between the two countries.

M7, Qatar's hub for innovation and entrepreneurship in design, fashion, and technology, has announced the launch of a specialized training programme in sustainability and strategic innovation. The programme, held in collaboration with the Swedish Fashion Council (SFC), will take place from Nov 2 to 5, at M7's headquarters.The initiative aims to empower designers and entrepreneurs in the fashion sector by enhancing their skills in sustainable practices, strategic planning, and brand development. It features hands-on workshops, case studies, and interactive sessions led by international experts.Participants will explore market trends, consumer behavior, and methods for integrating sustainability as a driver of creativity and competitiveness. Each day blends practical skill-building with strategic thinking in an immersive and highly interactive learning experience tailored to the realities of the fashion industry.Key topics include global fashion industry trends, Sweden's sustainability model, strategies for building sustainable brands, and international business frameworks.Applicants are required to have foundational experience in fashion, whether through academic study, internships, or professional work, and basic knowledge of sustainable fashion practices.The program welcomes participants currently leading or working with emerging brands, as well as ambitious individuals planning to launch their own labels, provided they demonstrate a strong interest in developing practical sustainability skills.This training is part of M7's specialised learning series designed to advance the creative community's capabilities in Qatar.It coincides with the "Nation of Evolution" campaign organized by the "Qatar Creates" initiative, celebrating 20 years since the founding of Qatar Museums and 50 years since the launch of the National Museum of Qatar. (QNA)