Max Fashion, the region’s leading value fashion brand, has unveiled its newly revamped store at Doha Festival City (DFC), introducing a refreshed retail concept designed to elevate the customer experience. The relaunch marks an important step in Max Fashion’s evolution, bringing a contemporary, design-led environment to one of Qatar’s most popular lifestyle destinations.
The upgraded store features Max Fashion’s latest global concept, defined by clean lines, natural textures, and an open, intuitive layout that allows customers to explore collections with ease. Warm wood accents, modern lighting, and inviting visual displays create a seamless and engaging atmosphere that reflects the brand’s shift toward a more modern and fashion-forward identity.
The space offers an enhanced journey through womenswear, menswear, kidswear, beauty, footwear, and accessories, all curated to meet the needs of today’s diverse and style-conscious shoppers. Hani Weiss, CEO of Max at Landmark Group, said: “Doha Festival City has always been a strategic location for Max Fashion, and this relaunch represents our commitment to continuously evolve with our customers. The new concept reflects our ambition to deliver a more elevated yet accessible shopping experience that aligns with Max’s growth and our vision for the future of retail in the region.”
The revamped store also places strong emphasis on customer comfort and convenience, introducing improved fitting rooms, better product zoning, and upgraded visual storytelling that helps shoppers discover new arrivals and seasonal trends effortlessly. The experience is designed to bring Doha’s dynamic and cosmopolitan spirit into the heart of the retail space.
Shumalan Naicker, senior vice-president and country head, Landmark Group Qatar, added: “The Doha Festival City store has always been a key touchpoint for our brand in Qatar. With this refreshed concept, we are creating an environment that feels warmer, more intuitive, and more in tune with what customers expect today. It’s a space built around inspiration, discovery, and a much more personalised shopping experience.”
The relaunch of Max Fashion at DFC reinforces the brand’s commitment to offering stylish, high-quality, and affordable fashion, supported by a modern store identity that continues to evolve in line with global trends and regional customer preferences. The newly refurbished Max Fashion store at DFC is now open to welcome customers and offer an elevated shopping experience for individuals and families across Qatar.
