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Alfardan Automobiles, the official importer for BMW in Qatar, has introduced the new BMW 7 Series in Doha following its regional premiere, bringing the brand’s flagship luxury sedan to the Qatari market with a focus on progressive design, advanced technology and refined comfort.The latest evolution of the BMW 7 Series combines a commanding, monolithic presence with intelligent digital features and carefully crafted details. Now in its seventh generation, the flagship sedan continues BMW’s nearly five-decade tradition of innovation while combining driving comfort with the engagement expected of the brand.“Introducing the new BMW 7 Series in Qatar is a proud moment for Alfardan Automobiles and an important milestone in our long-standing partnership with BMW Group,” said Ayman Berjawi, general manager, BMW – Alfardan Automobiles. “Customers in Qatar have a deep appreciation for craftsmanship, innovation and personalised luxury, qualities that have defined the 7 Series for nearly five decades. This new generation brings them together in a flagship experience that feels both progressive and unmistakably BMW.”Since its debut in 1977, the BMW 7 Series has introduced technologies and concepts that have influenced the luxury-car segment, from safety systems and new operating concepts to increasingly sophisticated digital features. BMW says the latest model represents the most extensive update ever carried out by the BMW Group and serves as a technology leader, introducing Neue Klasse innovations into existing models.Distinctive luxury designThe new 7 Series introduces BMW’s latest luxury-class design language, featuring a monolithic exterior, the new illuminated BMW Iconic Glow kidney grille and minimalist crystal headlights. Reduced surfaces, a defined character line and refined detailing shape the side profile, while redesigned rear lights create a clean, contemporary appearance.**media[492372]**Customers can further personalise the sedan through BMW Individual, with 130 paint colours, 12 upholstery variants and more than 500 two-tone colour combinations. A new Dual-Finish paint concept is a world first for BMW, combining a matt lower body with a manually applied metallic upper finish and a hand-drawn coachline.The process takes more than 75 hours and involves more than 20 specially trained employees at BMW Group Plant Dingolfing. Each vehicle undergoes 12 painting stages, with extensive manual preparation and finishing.A high-tech interiorInside, the new 7 Series combines leather, cloth, wood, crystal glass and metal with modern technology to create a luxurious passenger environment. Key features include the new BMW Panoramic iDrive with BMW Operating System X and the debut of the BMW Passenger Screen.Rear passengers can also access the optional BMW Theatre Screen, supporting 8K streaming, gaming and video calls. A new ambient-light concept, Bowers & Wilkins sound system with Dolby Atmos, panoramic glass sunroof, four-zone automatic climate control and the Travel & Comfort System add to the comfort-focused cabin.The sedan also features upgraded seats, including optional Executive Lounge seating, automatic doors and a digital interior mirror.BMW Panoramic iDrive is supported by intelligent voice control through the BMW Intelligent Personal Assistant, including Amazon Alexa+ AI technology. Other digital features include improved BMW Maps navigation, smartphone integration, BMW Digital Key Plus, digital M content and regular over-the-air software updates.Multiple powertrain optionsThe new BMW 7 Series is available with combustion engines featuring 48V mild-hybrid technology, plug-in hybrid systems and fully electric variants. The electric models use sixth-generation BMW eDrive technology with innovative cylindrical cells, delivering an electric range of more than 720km under the WLTP cycle.**media[492373]**BMW also highlights intelligent charging solutions, charging-optimised route planning and adaptive recuperation.Driving dynamics and safetyThe 7 Series continues to combine luxury-sedan comfort with BMW driving dynamics. Standard adaptive two-axle air suspension with electronically controlled shock absorbers supports both ride comfort and handling.Optional chassis technologies include Integral Active Steering, Adaptive Chassis Control Professional, and roll stabilisation, while M Sport packages and three M Performance models add sporting character.Advanced driver-assistance systems incorporate artificial intelligence and BMW Symbiotic Drive. Standard Park Assist and AI-supported parking-space detection and manoeuvre planning simplify parking, while additional systems support partially automated driving.BMW 7 Series ProtectionFor customers requiring enhanced security, the BMW 7 Series Protection combines luxury with high levels of ballistic and explosive protection. It features the BMW Protection Core, multi-layer armouring using steel, special alloys, composite materials and bulletproof glass. The vehicle has VR9 certification, with VPAM 10 classification available as an option.A new special-protection version based on the latest 7 Series is currently in the final stages of development.Sustainability and productionBMW says it has incorporated sustainability throughout the new 7 Series life cycle, from resource-efficient development and manufacturing to the use phase. The BMW i7 benefits from secondary materials, renewable energy, sixth-generation battery technology and wheels containing high levels of recycled material.All variants of the new 7 Series are produced on a single line at BMW Group Plant Dingolfing in Lower Bavaria, which also serves as a lead plant for the rollout of Neue Klasse technologies into BMW’s luxury models.Alfardan AutomobilesEstablished in 1996, Alfardan Automobiles is the official importer of BMW and MINI in Qatar. The company operates high-end showrooms and state-of-the-art service centres supported by trained personnel, advanced diagnostic technology and BMW Group headquarters.After more than two decades of partnership with BMW Group, Alfardan Automobiles continues to expand its investments and presence in the country, offering customers access to BMW and MINI models and after-sales services. 

Alfardan Automobiles, the official importer of BMW Group vehicles in Qatar, has announced the arrival of the BMW M4 CS Edition VR46 in Qatar.Marking the only unit available in Qatar and one of just 92 produced globally, the model highlights BMW’s dedication to performance, craftsmanship, and rarity while paying tribute to the legendary Valentino Rossi.The BMW M4 CS Edition VR46 has been created as a celebration of Rossi’s remarkable motorsport legacy, with his iconic racing number “46” and signature details featured prominently on the car.Distinctive design highlights include bold yellow accents across the grille, brake calipers and wheels, along with exclusive VR46 badging and bespoke finishes that make this model instantly recognisable to enthusiasts and collectors alike.Beneath its striking exterior, the BMW M4 CS Edition VR46 is equipped by M’s renowned engineering, blending sheer driving performance with precision dynamics that bring motorsport passion to the road.Every detail has been carefully considered to create a car that is as exhilarating to drive as it is rare to own.Globally, production has been capped at just 92 cars, with 46 available in each of two striking colour variants.The model for Qatar comes in Frozen Tanzanite Blue, a shade that perfectly complements the yellow exterior details and carbon-fibre elements, while further underlining the car’s exclusivity within the local market.The car is equipped with a 3.0-litre inline six-cylinder M TwinPower Turbo engine, producing 550 horsepower, enabling it to sprint from 0-100kph in just 3.4 seconds.With a top speed of 302kph, adaptive M suspension, M Carbon ceramic brakes, and an exhaust system tuned for both sound and performance, the model delivers the ultimate BMW M driving experience, whether on the racetrack or Qatar’s open highways.“The arrival of the BMW M4 CS Edition VR46 in Qatar is an exciting moment, and we are immensely proud to welcome this one-of-a-kind model to our market,” said Alfardan Automobiles general manager Ayman Berjawi.“With only 92 cars worldwide, and just a single unit here in Qatar, this edition captures the essence of exclusivity, while celebrating the spirit of Valentino Rossi and the craftsmanship of BMW M,” he said. “For our customers and motorsport enthusiasts, it represents a unique opportunity to connect with racing heritage through a car that is truly extraordinary.”