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As part of their efforts to promote digital innovation in the tourism sector, the Ministry of Communications and Information Technology (MCIT), in collaboration with Qatar Tourism, held an awareness workshop under the SMEs Go Digital Program, the national initiative aimed at supporting SMEs in adopting digital solutions.The workshop focused on showcasing the role of digital transformation and artificial intelligence (AI) in driving innovation across hotels and tour operators. Two workshops have been organized in collaboration with Qatar Tourism emphasized the vital role of digital transformation in advancing the tourism industry, where participants explored practical AI applications that enhance customer experience, simplify operations, and open new avenues for SMEs growth.On this occasion, Faraj Jassim Abdulla, Director of the Digital Economy Department at MCIT, stated: "The SMEs Go Digital Program is a cornerstone of our strategy to foster a diverse and sustainable digital economy in Qatar. The program goes beyond offering technical solutions; it provides an integrated system of tools and services that empower SMEs to innovate business models, achieve greater operational efficiency, and expand their presence in local and global markets. Our partnership with Qatar Tourism represents a key opportunity to accelerate digital transformation in a sector that is a major driver of economic growth, by integrating AI technologies and digital solutions that improve service quality and enrich visitor experiences. This program reflects MCIT’s commitment to building a business environment founded on digital innovation, strengthening collaboration with strategic partners, and enabling SMEs to be a central engine in achieving the goals of the Digital Agenda 2030."Commenting on the workshop, Omar al-Jaber, Chief of Tourism Development Sector at Qatar Tourism, stated: "At Qatar Tourism, we are committed to keeping pace with technological advancements by integrating artificial intelligence into our website and applications. We strive for all our partners to adopt these solutions to elevate the tourism sector in Qatar. Through our partnership with the Ministry of Communications and Information Technology, we are supporting SMEs in embracing digital solutions that enhance service quality and reinforce Qatar’s position as a leading global tourism destination."This workshop is part of a series of specialised sessions under the SMEs Digital Transformation Program, targeting key sectors including tourism, education, healthcare, retail and wholesale, and transport and logistics. The program supports the objectives of the Digital Agenda 2030 by building a business ecosystem driven by digital innovation. As a national initiative, it aims to accelerate the digital transformation of SMEs in Qatar, with a particular focus on enabling them to adopt emerging technologies and enhance their readiness for the digital future.It offers a wide range of benefits to SMEs, including tailored digital assessments, customized digital transformation roadmaps, opportunities to connect with service providers, exclusive technology offers, and potential financial support through Qatar Development Bank. It also provides training courses and awareness sessions that equip SMEs with the skills needed to leverage digital technologies for sustainable growth.

The Ministry of Labour announced the launch of the pilot phase of the Moawen Platform—a pioneering digital system designed to redefine domestic worker recruitment, bolster transparency, and safeguard the rights of all stakeholders. This was unveiled during the meeting of Her Excellency Undersecretary of the Ministry of Labour Sheikha Najwa bint Abdulrahman Al-Thani with licensed recruitment offices. Discussions focused on enhancing cooperation with recruitment offices, supporting and developing their operational capacity, and addressing the sector's key challenges—particularly in workforce management and recruitment procedures. The Moawen Platform streamlines every stage of domestic worker recruitment. Recruitment offices can orchestrate applications through a unified digital portal, while employers can select workers and licensed offices with full transparency, based on service quality and pricing. Simultaneously, the Ministry receives comprehensive, real-time data on recruitment office activity, enabling rapid analysis, identification of bottlenecks, and timely, evidence-based interventions—strengthening sector stability. Key features of the platform include: submission and management of recruitment offers; conducting job interviews; worker and office selection; contract finalization; payment of recruitment fees and wage transfers; and management of end-of-service entitlements and processing of refunds in disputes. During the pilot phase, the platform will register recruitment offices and available workers to create verified, comprehensive profiles; enable offices to manage applications, submit feedback, and refine processes; and allow select clients to test end-to-end application submission and tracking. This trial ensures the Ministry can rigorously evaluate Moawen's effectiveness and readiness ahead of its full launch, while providing recruitment offices the opportunity to familiarise themselves with the system and adapt it to practical operational needs.

Techno Q, a leader in technology and digital solutions, particularly in the sports sector, has won new government contracts valued at QR62mn.These contracts include the supply, installation, and maintenance of giant screen systems and broadcasting infrastructure in several sports facilities across the country.This achievement is further evidence of the trust that government entities place in Techno Q’s services and its high efficiency in executing vital projects that meet international standards, the company said in its regulatory filing with the Qatar Stock Exchange.It also reflects the country's commitment to developing sports infrastructure and providing an advanced environment that supports both athletes and fans."These projects are not just new contracts; they are a direct contribution to supporting the development of sports in our country and an affirmation of our strategic partners' trust in our capabilities," said Zeyad al-Jaidah, a board member and managing director at Techno Q.Through these projects, Techno Q continues to solidify its position as a key partner in the nation's sports renaissance by providing advanced technological solutions and utilising the latest global systems in display, broadcasting, and lighting.This ensures that it keeps pace with the rapid developments in the sports industry and enhances the experience of fans, the filing said."With increasing national investments in this vital sector, Techno Q looks forward to more future successes and to solidifying its role as a reliable national company that supports the state's efforts in building a comprehensive and sustainable sports system," it added.

QNB has been recognised by Global Finance magazine as one of the best in digital banking, winning two prestigious awards: ‘Best Mobile Banking App’ and ‘Best in Social Media Marketing and Services in Qatar’ for its continuous efforts in digital banking, and marketing.These accolades reflect QNB’s commitment to delivering innovative digital banking solutions and exceptional customer experience, further cementing its leadership in digital transformation, and significant efforts on customer awareness on digital through innovative marketing channels.QNB has distinguished itself through a wide range of pioneering digital services, as it has introduced ‘3D Secure eCommerce Transaction Verification’, allowing customers to approve online payments via QNB Mobile Banking push notifications.This new feature is provided alongside the SMS verification method already in place, giving customers additional options for secure transaction approval.It has also expanded the scope of convenient fund transfers with Visa Direct, allowing customers to instantly transfer money to Visa debit, credit, or pre-paid cards directly through QNB Mobile Banking.Court payments have similarly become easier, with customers now able to complete these transactions conveniently through QNB Mobile and Internet Banking.Through its Digital Onboarding service, QNB enables new customers to open a current or savings account, obtain a Virtual Card, and begin using their accounts instantly within minutes through QNB Mobile Banking without having to visit a branch.In addition, the bank has introduced a Multi-Currency Travel Card that allows customers to create a virtual card in multiple currencies within minutes, ensuring hassle-free transactions worldwide at competitive exchange rates.Furthermore, QNB Mobile Banking application offers customers the flexibility to adjust their credit card repayment percentage with ease.Reinforcing its reputation as a regional innovator, QNB became the first bank in Qatar and the Middle East to launch ATMs with bulk cash deposit functionality.These awards are a testament to QNB’s continuous innovation and investment in cutting-edge digital services, designed to provide its customers with secure, seamless, and exceptional digital banking across all channels.QNB continues to enhance its digital platforms in line with its strategy to deliver smart, customer-centric solutions that make everyday banking faster and more secure.The Group was also recognised recently with several international awards including: ‘Best Multi-Channel Offering in the Middle East and North Africa’, ‘Best Digital Bank in Qatar’ and ‘Excellence in Omni-channel Customer Experience’.

Floward, the go-to online flowers and gifts delivery destination in MENA and UK, is proud to launch Floward Future Coders, its latest initiative aimed at empowering the young generation with coding and digital literacy skills, in line with Floward’s 2025 ESG strategy and the United Nations Sustainable Development Goals (UNSDGs).In partnership with leading coding academies across the region, Floward is offering around 100 scholarships for children and youth, providing hands-on training in coding and digital literacy. These programs are delivered in collaboration with local institutions in each market to ensure maximum impact and accessibility. In Qatar, Floward is working with Logiscool to bring this initiative to life.Chairman and CEO at Floward, Mr. Abdulaziz B. Al Loughani said: "At Floward, we don’t just deliver gifts, we deliver opportunities. Floward Future Coders initiative is our way of turning vision into action, giving aspiring coders across the region the tools to innovate, create, and lead. This initiative reflects our commitment to investing in human capital, a core part of our ESG strategy. As a tech-driven company, we believe that empowering future generations is an investment in our own future.”Interested students are encouraged to connect with their local partner institutions to learn about scholarships, program updates, and rollout details. Each program will follow the schedule set by the academy, offering students the chance to be part of the next generation of coders and innovators. Established in 2017, Floward is a full-fledged e-commerce solution that offers prime fresh-cut flowers sourced from the best growers and farmers around the world and arranged locally by a team of florists and designers. Floward also offers cakes, chocolate and perfumes curated by the region’s most exciting designers bundled with its flower arrangements and manages last-mile same-day delivery to ensure the best customer experience. About Floward Founded in 2017, Floward is the preferred online flowers and gifts destination in the MENA region that offers a wide range of fresh-cut flowers and a variety of accessories for every occasion. Floward procures flowers from the best farmers and growers around the world which are arranged by a team of florists and delivered to the customer through its last-mile delivery fleet. www.floward.com For any media inquiry contact: Nai Issa on +965 60064186 and [email protected]

Qatar Chamber recently participated in the 39th meeting of the board of directors of the Islamic Chamber of Commerce and Development (ICCD) and the ‘Invest in the Digital Economy Forum’, held in Amman, Jordan.The events came as part of the Islamic Chamber’s ongoing efforts to strengthen economic integration and advance the Islamic business sector globally.Qatar Chamber’s delegation included board members Dr Mohammed bin Jawhar al-Mohammad, Abdul Rahman bin Abdul Jalil al-Abdul Ghani, and Abdullah bin Mohammed al-Emadi.The meeting discussed mechanisms to foster economic co-operation among Islamic countries, facilitate the exchange of expertise, and support joint development projects.During the meeting, heads and representatives of chambers and unions from 16 Islamic countries, together with leading economic experts and decision-makers, reviewed the progress of the Islamic Chamber’s projects and initiatives, which aim to empower private sector organisations and support Muslim businesses in non-Islamic countries.It also reviewed the action plan prepared by the general secretariat, based on a study submitted by Qatar Chamber at the previous meeting. The study included three comparative analytical reports assessing the organisation’s performance against similar institutional models, alongside a set of proposals outlining the organisation’s future role and potential directions in the coming phase.Speaking at the meeting, al-Mohammad condemned the brutal attack on Qatar by the Zionist entity, emphasising that it occurred at a time when Qatar was actively seeking to promote peace and explore all avenues for a peaceful resolution in Gaza.He added that this attack on Qatar, as well as on other Arab and Islamic countries, calls for a reassessment of strategies and a reformulation of approaches within the framework of the Islamic Chamber, which represents the Islamic economy across 57 countries and advocates on behalf of the economic interests of the Muslim world.Al-Mohammad underscored the ICCD’s pivotal role in enhancing co-ordination among its member chambers and ensuring their active participation in international forums. He also highlighted the importance of encouraging chambers to collaborate, support initiatives launched by individual members, and motivate others to join these efforts.In this context, he pointed to the Jordan Chamber’s initiative in the digital field, emphasising that it should be supported as a successful model. Al-Mohammad also stressed the importance of establishing joint economic entities that serve the private sector and Islamic countries and societies, establishing Islamic banks with contributions from member chambers, and launching insurance companies, educational, health, and technical companies, as well as contracting and construction projects.During the meeting, Abdullah Saleh Kamel was re-elected by acclamation as president of the Islamic Chamber for a new term (2026-2030). The meeting further reviewed an update of the Palestine Initiative, launched by the Islamic Chamber during the 39th General Assembly in Qatar.The initiative aims to support SMEs in Palestine, empower youth to work remotely, and provide job opportunities with various companies and organisations worldwide through digital economy tools. It also seeks to enhance skills across multiple fields through targeted training, thereby contributing to Palestine’s integration into the global market and the development of a strong and resilient national economy despite existing challenges.

The State of Qatar, represented by the Ministry of Public Health, is set to host the Sixth Global Ministerial Mental Health Summit, which will take place in Doha on 30 September and 1 October 2025, under the theme "Transforming Mental Health through Investment, Innovation and Digital Solutions".The summit will witness broad participation from health ministers, experts, and specialists worldwide, alongside international organisations concerned with mental health.The ministerial summit will feature a rich programme of sessions and events, including two panel discussions, six workshops and several accompanying activities. During these events, officials, policymakers, and specialists will discuss pressing mental health issues and formulate strategies to address them globally. The summit will host a total of 64 local and international speakers.The summit addresses mental health as an integral part of public health, social justice, and human rights, in line with the United Nations Human Rights Council resolution on mental health and human rights, and the United Nations Convention on the Rights of Persons with Disabilities.Chair of the Organising Committee for the Sixth Global Ministerial Mental Health Summit, Dr. Salih Ali Al Marri emphasized the vital importance of the summit in advancing mental health at the global level, particularly by focusing on investment, innovation, and digital solutions.Dr. Al Marri stated: "The Sixth Ministerial Summit builds upon the achievements of previous summits and features a comprehensive agenda and global partnerships to ensure the challenges facing mental health worldwide are addressed"."It draws from outstanding experiences to ensure that all people, everywhere without exception, have easy access to effective and sustainable mental health services," he stressed.Qatar's hosting of the summit also supports national efforts to implement the State's Third National Development Strategy and to strengthen public health.Director of Noncommunicable Diseases and Mental Health at the World Health Organization (WHO), Devora Kestel, commented: "WHO greatly looks forward to the Sixth Global Ministerial Mental Health Summit being hosted this year by the Government of Qatar, and to joining the conversation on a range of critical topics for mental health, including service delivery innovation, digitisation, telehealth, and web-based technologies"."In a rapidly evolving world, it is vital to learn about and practice new approaches and ways of working that can better meet the needs of those we serve," she added.Chief Executive of United for Global Mental Health, Sarah Kline, highlighted that the summit's timing, coming just days after the UN High-Level Meeting on Noncommunicable Diseases and Mental Health, makes it an exceptional opportunity to confirm the practical steps nations will take to improve mental health for all.Kline added: "As Secretariat of the Global Mental Health Action Network, we are pleased to be working closely with so many stakeholders in preparing conversations on tackling stigma, reducing suicide rates, addressing the needs of young people, and strengthening mental health organisations to deliver services and support."The summit seeks to facilitate the exchange of best practices and success stories across regions and contexts, and to discuss actionable strategies to improve the implementation of community-based mental health models, particularly through digital solutions.The event will also develop a global resolution on mental health and promote investment in mental health research and innovation.The Sixth Ministerial Summit aims to build upon the achievements of previous summits held in London, Amsterdam, Paris, Rome and Buenos Aires. Past summits have consistently called for integrating mental health into public policy and highlighted the global commitment to mental health. This aligns with other global initiatives, including the United Nations 2030 Agenda for Sustainable Development, the High-Level Commission on Noncommunicable Diseases, and the WHO Comprehensive Mental Health Action Plan 2013-2030.Qatar's summit hosting affirms its steadfast commitment to promoting mental health as a core component of sustainable human development and to leveraging innovation and modern technologies to ensure mental health services are accessible to all.

The Shura Council participated in the parliamentary session as part of the World Trade Organization's (WTO) Public Forum titled 'Promoting Multilateralism Through Digital Trade: What Role for Parliaments' organized by the Inter-Parliamentary Union in collaboration with the European Parliament, the session brought together parliamentarians and legislators from around the world, as well as representatives from the digital industry.HE member of the Shura Council Issa bin Ahmed al-Nasr represented the Council at this two-day event, which concluded at the WTO headquarters in Geneva. The parliamentary session discussed the contributions of parliamentarians and their role in formulating digital technology policies that promote inclusive growth and global cooperation, as well as modernizing trade governance.The session also highlighted the responsibilities of parliaments in designing legislation that supports cross-border digital trade, ensures equitable access for all, and reinforces the multilateral framework in an economy that increasingly utilizes digital technology.

The Shura Council participated in the parliamentary session as part of the World Trade Organization's (WTO) Public Forum titled "Promoting Multilateralism Through Digital Trade: What Role for Parliaments" Organized by the Inter-Parliamentary Union in collaboration with the European Parliament, the session brought together parliamentarians and legislators from around the world, as well as representatives from the digital industry. His Excellency member of the Shura Council Issa bin Ahmed Al Nasr represented the Council at this two-day event, which concluded today at the WTO headquarters in Geneva. The parliamentary session discussed the contributions of parliamentarians and their role in formulating digital technology policies that promote inclusive growth and global cooperation, as well as modernizing trade governance. The session also highlighted the responsibilities of parliaments in designing legislation that supports cross-border digital trade, ensures equitable access for all, and reinforces the multilateral framework in an economy that increasingly utilizes digital technology.

Commercial Bank has signed a strategic agreement with NPCI International Payments Limited (NIPL), the international arm of National Payments Corporation of India (NPCI) to enable Unified Payments Interface (UPI) QR code acceptance across its merchant network in Qatar. This milestone expands the global reach of UPI, strengthening its position as a trusted enabler of seamless cross-border digital payments. UPI is a widely used digital payment method in India, processing over 20bn transactions monthly as of August this year. Through this agreement, Commercial Bank will introduce UPI acceptance across its wide merchant base, offering customers reliable, real-time, and user-friendly payment options. The partnership will focus on broadening payment choices for Indian travellers elevating their payment experience across retail, hospitality, and F&B sectors.Shahnawaz Rashid, Executive General Manager and Head of Retail Banking, Commercial Bank said, “This collaboration with NPCI International reflects Commercial Bank’s commitment to innovation and responsiveness to market needs. UPI is a proven success in India, and we are proud to support its expansion in Qatar, enhancing convenience and customer experience across our network.”Ritesh Shukla, MD & CEO of NPCI International, said, “We are happy to partner with Commercial Bank to expand UPI acceptance in Qatar. This collaboration will soon enable Indian travellers to experience the same convenience, simplicity and trust they experience when using UPI in India.” This agreement underlines Commercial Bank’s leadership in digital transformation, expanding secure and convenient payment solutions for customers while contributing to the future of cashless transactions in Qatar and NIPL’s commitment to expanding UPI’s global presence, enabling secure and convenient cross-border payments, advancing the future of cashless transactions.

The last decade has seen Qatar evolve into one of the fastest-growing digital economies in the Middle East. From online banking to food delivery, digital services are transforming the way people live, shop, and interact. At the heart of this transformation lies e-commerce—a sector that has seen exponential growth, powered by tech-savvy consumers, expanding retailer networks, and the surge of mobile-first shopping. Yet one often overlooked driver of this growth is the rise of coupon platforms, which are quietly reshaping how shoppers save, how retailers attract new customers, and how the digital economy in Qatar builds resilience for the future.A Nation Going DigitalQatar’s ambitious National Vision 2030 emphasizes diversification, innovation, and sustainability. The country’s young population, coupled with one of the world’s highest smartphone penetration rates, has made it an ideal market for e-commerce adoption. Global retailers like IKEA, H&M, adidas, and Bloomingdale’s now cater directly to Qatari shoppers online, while homegrown players such as Snoonu and Talabat are redefining last-mile delivery.E-commerce revenues in Qatar are projected to grow consistently, with fashion, electronics, groceries, and lifestyle goods leading the charge. The convenience of shopping online has become second nature, and platforms that provide added value, such as verified coupon websites, are playing a pivotal role in shaping consumer behavior.The Power of Coupons in the Digital EraCoupons are no longer pieces of paper tucked into newspapers. In today’s digital world, they have become a core part of the online shopping experience. In Qatar, shoppers increasingly search for deals before completing their purchases, looking for platforms that guarantee genuine and verified codes. This is where GC Coupons, Qatar’s leading coupon website, stands out.Founded to make savings accessible to all, GC Coupons has grown into the most trusted destination for shoppers across the UAE, Saudi Arabia, Qatar, and the wider Gulf. It partners with over 2,000 leading online retailers, ensuring that customers never pay full price when they don’t have to. Millions of shoppers rely on the platform every year to save money—at no cost to them.Retailers That Define Qatar’s Shopping CultureGC Coupons’ influence is seen in the breadth of retailers it works with. For Qatar’s digitally savvy population, this includes everything from everyday essentials to luxury indulgences. Shoppers can find discounts for Noon, Carrefour, IKEA, Samsung, Bloomingdale's, H&M, adidas, Max Fashion, Dyson, Talabat, Snoonu, Calo, Mumzworld, Crocs, ALDO, MARGABi, SHEIN, Temu, Puma, Damas Jewellery, Crate & Barrel, Jeeny, Eyewa, THAT Concept Store, Level Shoes, Izil Beauty, Reef Perfumes, CAFU, Namshi, Centrepoint, Whites, West Elm, Splash, Bath & Body Works, Baytonia, and American Eagle—among many others.Each of these brands plays a role in the country’s consumer landscape, and GC Coupons helps bring them closer to shoppers by lowering the cost barrier. Whether it’s a family shopping for groceries on Carrefour, a student looking for a fashion deal on SHEIN, or a professional ordering lunch from Snoonu, coupons drive more transactions while building loyalty for retailers.Exclusive Codes That Build TrustIn a crowded e-commerce environment, trust is a premium currency. Shoppers in Qatar are wary of unreliable codes that waste time or don’t apply at checkout. GC Coupons has differentiated itself by ensuring that every code is verified and updated. This reliability has not only built consumer trust but also strengthened retailer partnerships.By offering exclusive coupon codes for leading retailers, GC Coupons also provides brands with a direct channel to attract price-conscious yet quality-driven customers. For example, Noon deals and Namshi offers through GC Coupons have become go-to options for shoppers during major sale events like White Friday, Ramadan, and back-to-school seasons.Driving the Future of Local PlatformsLocal players such as Snoonu, Talabat, and Calo have redefined convenience in Qatar’s e-commerce ecosystem. By integrating with coupon platforms, they benefit from enhanced visibility and a broader customer base. For consumers, the value is twofold: they enjoy savings on platforms they already use daily, while supporting local innovation that drives Qatar’s digital economy. For instance, GC Coupons’ Snoonu vouchers highlight how discounts extend beyond global retailers to local businesses, empowering them to compete with international giants.Fashion, Lifestyle, and Luxury—For LessFashion remains one of the largest online spending categories in Qatar. From fast-fashion brands like Max Fashion and H&M to luxury retailers like Bloomingdale’s and Level Shoes, GC Coupons ensures that style does not come with a prohibitive price tag. Through codes like Max Fashion discounts, shoppers can stay trendy without overspending. Luxury-focused Qatari consumers also turn to GC Coupons for savings on items that were once thought of as non-discountable—from high-end perfumes at Reef and Damas Jewellery to furniture at Crate & Barrel and West Elm.Everyday Savings That Add UpFor many households in Qatar, online shopping has moved from occasional indulgence to daily necessity. Groceries from Carrefour, home essentials from Baytonia, and deliveries from Talabat or Snoonu now form part of weekly routines. Even fuel delivery through CAFU can be optimized with discounts. By providing verified coupons, GC Coupons turns everyday transactions into opportunities for meaningful savings.The Broader Economic ImpactThe benefits of coupon platforms extend beyond consumers. For retailers, working with GC Coupons means increased conversions, reduced cart abandonment, and measurable ROI from marketing campaigns. For Qatar’s digital economy, coupon usage encourages more online transactions, greater trust in digital platforms, and a stronger overall ecosystem.In fact, platforms like GC Coupons play a role in bridging international and local players. Global retailers expand into the Gulf region with confidence when they see a strong coupon culture fostering consumer engagement. Local businesses, meanwhile, get an opportunity to compete on equal footing, using coupon partnerships as a growth lever.Looking Ahead: The Next Chapter of Savings TechAs Qatar continues to invest in digital infrastructure, the role of coupon platforms will only grow. Mobile-first experiences, exclusive coupon codes, and partnerships across sectors will remain critical. Already, GC Coupons is leading this evolution with an app that provides shoppers with instant access to verified codes across multiple categories, including electronics and food delivery.Innovations such as personalized coupon recommendations, AI-driven shopping insights, and deeper integrations with local loyalty programs are also on the horizon. In many ways, coupon technology is evolving into a new branch of fintech—what some industry observers are calling “savings tech.”ConclusionQatar’s digital economy is thriving, and coupon platforms are one of its unsung heroes. By bridging consumers and retailers, platforms like GC Coupons—Qatar’s leading coupon website—not only save shoppers money but also fuel the growth of e-commerce across the Gulf. With over 2,000 retailer partnerships and millions of satisfied customers, GC Coupons has established itself as the region’s most trusted coupon platform.Whether it’s a family shopping for groceries, a student buying fashion, or a professional booking travel, the message is clear: in Digital Qatar, every riyal saved counts—and GC Coupons is making sure those savings are always within reach.For those looking to explore deals today, GC Coupons offers an unmatched variety—from Noon promotions to 6th Street bargains—all just a click away.

The Ministry of Transport (MoT) Strategy 2025-30 focuses on environmental sustainability and digital transformation to ensure modern and inclusive transportation, a senior official has said.While talking to Qatar TV, Sheikha Dana bint Abdullah al-Thani, the head of the MoT’s Strategic Planning Department, said that the ministry’s strategy takes into account elements of environmental sustainability and digital transformation to ensure modern transportation that serves everyone.The MoT recently launched the strategy under the slogan Reaching Beyond Horizons.It features an ambitious roadmap focused on developing the transportation and mobility industry in Qatar and enhancing its role in economic growth, sustainability and innovation.The strategy is based on the ministry’s vision of “an integrated, secure, resilient, and sustainable transport ecosystem” and mission of “driving the development of the transport ecosystem towards high logistic efficiency while supporting the pillars of Qatar National Vision”.“The strategy is not limited to infrastructure, but rather focuses on people first and makes daily transportation a smoother and safer experience,” Sheikha Dana said. “The strategy takes into account elements of accessibility to serve everyone with high quality and sustainable efficiency.”One of the most prominent expected impacts of the strategy is reducing traffic congestion and travel time, which are hindrances to traffic safety, through developing roads and activating integrated public transportation while providing multiple flexible transportation options.These include public and smart transportation and bicycles in addition to improving air quality by reducing emissions and encouraging clean transportation methods.The MoT official said that the new strategy includes 42 initiatives and 152 projects.Sheikha Dana added that it represents a comprehensive roadmap for developing the country’s transportation sector, enabling economic growth through supporting logistics services and strengthening the mobility of people and goods as well as customer-centric services in addition to enhancing the utilisation of existing services and infrastructure.The projects and initiatives also ensure sustainability and resilience through policies and technologies that support reducing emissions and developing human capital.Sheikha Dana said that the strategy covers various transportation sectors including land and maritime transport.“There are supporting projects in the areas of digital transformation, sustainability and capacity development,” she stressed. “In its first phase, a group of vital projects and initiatives will be launched.”