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Alfardan Automotive, a division of Alfardan Group, has announced a landmark collaboration with First Finance Company, a subsidiary of Dukhan Bank Group, introducing a permanent financing programme that sets new standards for accessibility and flexibility in premium vehicle ownership.The long-term initiative reflects the group’s commitment to delivering customer-focused solutions that enhance every stage of the automotive journey. The official signing ceremony recently took place at the Jaguar Land Rover Special Vehicle (SV) showroom at Burj Alfardan in Lusail City, in the presence of representatives from both parties, marking the beginning of this permanent initiative that will benefit both existing and prospective customers.The programme, which is now available across Alfardan Automotive showrooms, offers customers a suite of benefits designed to make ownership more attainable and convenient. Through the partnership, Alfardan Automotive and First Finance are setting a new benchmark for convenience and peace of mind in premium automotive retail.Samer Bou Dargham, chief sales officer at Alfardan Automotive, said: “The collaboration with First Finance Company reflects our ongoing dedication to customer satisfaction and our leadership in the automotive market. By embedding flexible, innovative financing solutions into the ownership experience, we are not only meeting today’s customer needs but also building the foundation for lasting trust and loyalty.”Eslah Assem, First Finance CEO, said: “We are proud of this strategic partnership, which will represent a qualitative leap in the world of car financing in Qatar, providing customers with multiple financing options that suit their needs. Signing this agreement is part of our successive steps to strengthen First Finance's position as a leading company in the Qatari market and the region.“This is in line with our approach, which is primarily based on enabling our customers to transform their aspirations into reality by providing seamless services and processes, and innovative solutions that comply with the provisions of Islamic Shariah. We are pleased with this cooperation and hope to build upon it in the future.”First Finance offers financing services to all bank customers, regardless of whether they work in the public or private sector. This makes it a strategic financing partner relied upon by all Alfardan Automobiles customers, including both Qataris and residents.First Finance also allows its customers to obtain advance credit approvals for financing through the company's mobile application, the FFC Mobile App, before the customer even visits its headquarters.By embedding financing into the heart of its customer experience, Alfardan Automotive is reaffirming its role as a forward-thinking industry leader, one that goes beyond sales to create holistic ownership experiences. More than a milestone, this collaboration is an additional step that sets the tone for how automotive retail in Qatar will evolve in the years ahead.

Alfardan Premier Motors Co, the official retailer of Jaguar Land Rover in Qatar, has announced its participation at the 9th Katara International Hunting and Falcons Exhibition – S’hail 2025, with a showcase of Land Rover’s latest upgraded 2026 Defender 90 and 110. The five-day exhibition opens today at Katara Cultural Village. S’hail is dedicated to preserving Qatar’s cultural heritage and exposes attendees to the rich legacy of hunting and falconry supported in parallel by events, awareness programmes and environmental initiatives. Alongside these activities, Alfardan Premier Motors is displaying Land Rover’s upgraded 2026 Defender 90 and 110, a statement said. As Land Rover’s most durable 4x4, the Defender is especially suitable for hunting and falconry. Its off-road capabilities and adequate space for necessary equipment make it the ideal outdoor companion. “The Defender has attracted considerable attention particularly from loyal Qatari clients of the brand, as hunting and falconry is a big part of Qatar’s culture,” said Alfardan Premier Motors general manager Nasr Jairoudi. “Through this exhibition, we want to showcase how the historical hunting and falconry experience could be made even more memorable with the powerful and convenient all-terrain vehicle, the upgraded 2026 Defender,” he said. “The vehicle’s complex characteristics and features draw a strong sense of loyalty as all our Defender editions do.” The 2026 Defender 4x4 line-up is now more distinctive and ready for adventure than ever, thanks to upgraded finishes, design and technology enhancements across 90, 110 and 130 body designs – including Defender OCTA. Upgrades across the Defender vehicle line-up include a crisp new headlight design with signature detailing and fog lights as standard, and flush rear lights with smoked lenses. A refreshed palette of contemporary exterior colours and finishes, including Woolstone Green and Borasco Grey, is complemented by enhanced detailing and upgraded materials. Inside, a larger 13.1” touchscreen provides even more intuitive control for infotainment. Technological upgrades see Adaptive Off-Road Cruise Control available as an option on Defender vehicles for the first time, making it even easier to negotiate rough terrain in comfort. Optional Defender accessory packs allow clients to personalise their vehicle and include the Explorer Pack, Adventure Pack and Urban Pack. New individual accessories include black variations of the Expedition Roof Rack, Cross Bars and Front Undershield, while the rear scuff plate is now also offered in a dark finish, in addition to the existing bright finish. Established in 2017, S’hail is a globally recognised exhibition, considered the largest within the region, dedicated to preserve and promote the art of hunting and falconry. This exhibition has emerged as the international hub for hunting and falcon enthusiasts, attracting the Qatari public and prominent figures, such as government officials, VIPs, customers, as well as business people, the statement added.