* MSC Cruises introduces future of cruising with official launch of MSC World Europa in Qatar
 
MSC Cruises marked the Naming Ceremony of its newest flagship, the MSC World Europa, at the revamped Doha Port Sunday in time for Qatar’s hosting of the FIFA World Cup from November 20 to December 18.
The event featured a traditional maritime ceremony at Doha Port, which was attended by Qatar Foundation (QF) Vice-Chairperson and Chief Executive HE Sheikha Hind bint Hamad al-Thani, Qatar Airways Group Chief Executive and Qatar Tourism Chairman HE Akbar al-Baker, Supreme Committee for Delivery & Legacy Secretary-General HE Hassan al-Thawadi, MSC Cruises executive chairman Pierfrancesco Vago, Master of the Vessel Captain Marco Massa, and several guests.









 PICTURES: Joey Aguilar and supplied


The *MSC World Europa, dubbed as the world’s largest environmentally focused cruise passenger ship, will serve as a floating hotel, providing football fans with a unique hospitality experience.
“The *MSC World Europa is our most innovative vessel. She is the world’s best-performing cruise ship in terms of *CO2 emissions per guest,” said Vago, adding: “Running on LNG, the cleanest fossil fuel and, of course, Qatar’s most renowned export.”
He stressed that MSC, like Qatar, placed climate change at the forefront of its agenda and reiterated its commitment to reaching net zero carbon from its cruise operations by 2050.
The Naming Ceremony also underlines the overall commitment of MSC, together with Qatar Airways, to boost tourism in Qatar, the region (where MSC Cruises is brand leader), and internationally.

“Over the years, we have proven our commitment to supporting Qatar’s economic diversification, which is guided by Qatar National Vision 2030,” Vago said. “And of course, to further develop Qatar’s global tourism destination profile. Qatar has a wonderful tourism offering to meet a huge variety of interests, and an array of destinations.”
“In 2016, our own MSC Fantasia became the first major cruise ship to call at Doha,” he said. “We have been reliable partners ever since.”
“And today, we renew our commitment to Qatar by homeporting our most modern and innovative ship in Doha,” Vago added.
Speaking at the press briefing Sunday, HE al-Baker noted that Qatar welcomed more than 560,000 cruise visitors and 182 port calls since the launch of cruise tourism in the country.
For the 2021/22 season, he noted, the top nationality of cruise visitors to Qatar are Italians, enjoying 29 calls to Doha Port by two MSC vessels.
“While Qatar Airways is the global aviation gateway to Qatar, the marine industry is very important to tourism and the long-term economic and cultural connections it brings,” HE al-Baker said. “As sustainability is vital to the future growth of aviation, the *MSC World Europa illustrates how the marine industry is addressing the challenges of efficiency and emissions reductions.”
“The Naming Ceremony of the *MSC World Europa is an important prelude to the FIFA World Cup 2022 and shows the enormous endeavour and collaboration necessary to deliver the best World Cup ever,” he added.
HE al-Baker said that Qatar Airways serves more than 150 destinations around the world, including the major cruise cities, while its network and its people play a key role in connecting MSC Cruise passengers to the most sought-after destinations and the authentic experience in Qatar.
He cited Hamad International Airport (HIA)’s major expansion that will increase its capacity to 58mn passengers and provide an unparalleled travel experience.
Meanwhile, the event witnessed a cutting-edge video-mapping projection onto the ship’s hull, a huge drone show, and a spectacular fireworks display.
Part of the celebration included performances of local artistes and international singer-songwriter Matteo Bocelli, hosted by comedian, producer and entrepreneur Hamad al-Amari.
Bocelli presented his solo work for the first time in Doha and his new album is set to be released by early 2023 via Capitol Records.

An environmentally-advanced cruise ship

The MSC World Europa is the most innovative and environmentally advanced cruise ship in the MSC Cruises fleet.
On top of groundbreaking advances in terms of reduction of emissions and energy efficiency, the LNG-powered ship paves the way towards the uptake of carbon-neutral synthetic and other alternative fuels as soon as they are available at scale.
Spanning 22 decks, with 215,863GTs, 47m wide, 40,000sq m of public space and 2,626 cabins, the MSC World Europa is an ultramodern urban metropolis at sea offering a veritable world of different experiences, while setting a new standard for the cruise industry.
The MSC World Europa will spend her inaugural season in the Middle East, offering 7-night cruises to Dubai, Abu Dhabi, Sir Bani Yas Island, the UAE, Dammam, Saudi Arabia, and Doha.
The ship’s season will commence on December 20 with a special four-night sailing from Doha to Dubai.
Departing Dubai on March 25, 2023, it will head to the Mediterranean Sea for summer 2023.
She will offer seven-night cruises calling on the Italian ports of Genoa, Naples and Messina, as well as Valletta in Malta, Barcelona in Spain, and Marseille in France.
The MSC World Europa will feature selective catalytic reduction systems, shore-to-ship power connectivity, advanced wastewater treatment systems to comply with the so-called Baltic standard, the strictest global standard for wastewater disposal to sea, an underwater radiated noise management system to reduce potential noise and vibration impact on marine mammals, as well as a wide range of energy-efficient equipment and systems.
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