The Generation Amazing (GA) Foundation, a FIFA World Cup Qatar 2022 legacy initiative which has reached 1mn beneficiaries so far, Sunday announced ‘Goal 22: Football, Social Impact and Sustainability’, a new sport and cultural exchange programme.
Since being launched during Qatar’s bid to host the FIFA World Cup, GA has implemented football for development projects in 35 countries. Since 2019, it has united youth from across the globe during the annual GA Festival, officials told a press conference Sunday.
Youth from all 32 competing nations at Qatar 2022 will take part in Goal 22, which is being delivered in strategic partnership with the Ministry of Sports and Youth, Ministry of Education and Higher Education, Qatar Football Association, Qatar Foundation, Qatar Museums, FIFA Foundation and Unesco. Sponsors include Qatar Airways, Visit Qatar, Qatar Fund for Development, Qetaifan Projects, QLM Insurance, SDIsports and Hublot.
In a statement, HE Sheikha Hind bint Hamad al-Thani, Vice Chairperson and CEO of QF, said: “Qatar Foundation is incredibly proud to be a strategic partner of the Generation Amazing Foundation and to have hosted the Generation Amazing Youth Festival since 2019.
“Now, just ahead of the FIFA World Cup Qatar 2022, we are delighted for this year’s event and its subsequent programme, Goal 22, to celebrate students from all over the world. Young people – in Qatar and beyond – will be given the opportunity to learn from each other in one of the most dynamic and unique student programmes to ever be held during a World Cup.
“Goal 22 represents a new chapter for the Generation Amazing Foundation. We look forward to continued success in the future, and the impact this legacy programme will have – both in Qatar and beyond.”
HE Hassan al-Thawadi, Secretary General, Supreme Committee for Delivery & Legacy (SC), and Chairman, Generation Amazing Foundation, said: “Throughout the years, the Generation Amazing Festival has always been an example of utilising major sporting events to bring young people together to celebrate the power of football. This year’s launch of Goal 22 builds on this element to unite not only people from the region, but representatives from all 32 nations participating in the FIFA World Cup Qatar 2022. It’s testament to our goals of making a regional and global impact through the Generation Amazing Foundation.”
FIFA president, Gianni Infantino, said: “Since the beginning of our partnership with Generation Amazing, we have successfully collaborated in using football to empower young people in Qatar. Today, we are delighted to widen the impact of this partnership to all participating nations through the Goal 22 programme, leaving a lasting legacy well beyond the FIFA World Cup Qatar 2022.”
Mauricio Macri, executive chairman, FIFA Foundation, said: “The FIFA Foundation is committed to tackling social issues affecting young people and supporting education through football. With Goal 22, we are empowering students from around the world with new skills that will help them to become social and sustainable development champions within their communities.”
Goal 22 will be delivered in three phases. The first was delivered virtually and involved students learning about sport for development principles, along with key subjects including quality, diversity and inclusion. The second phase will be held during the upcoming GA Youth Festival at Education City in Qatar, with the final instalment held both virtually and in-person as students map out social development opportunities in their own communities.
GA operates in alignment with the United Nations Sustainable Development Goals, promoting inclusion and gender equality in its football for development programme. The programme's unique methodology teaches life skills, including communication, leadership, teamwork and organisation.
The press conference was addressed by Nasser al-Khori, executive director, GA Foundation; Alexandra Chalat, executive director, GA, Qatar Foundation; Maryam al-Maslamani from PR and Communications at Visit Qatar, Qatar Tourism; and Gordon Roedger, vice president of SDI Marketing.
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