Givenchy, the French luxury fashion and perfume house, in partnership with Fifty One East, Qatar’s favourite department store, celebrated the grand opening of the first Givenchy Beauty boutique in Qatar and second in the region at Place Vendôme, Lusail.
The event was attended by French ambassador Jean-Baptiste Faivre, Fifty One East chairman and managing director Bader al-Darwish, Givenchy Beauty regional general manager Angela Zirkeli, and Darwish Holding vice chairman Saoud al-Darwish alongside representatives of the two entities.


Ribbon cutting to open the boutique


The opening of the Givenchy Beauty boutique in Qatar builds on the longstanding partnership between Fifty One East and Givenchy that dates back to the 1980s. It also reinforces Qatar as a key market for the expansion of international brands and Fifty One East as a trusted partner for hosting the top beauty brands from around the world.
Bader al-Darwish, said: “We are immensely pleased to celebrate the grand opening of Givenchy Beauty’s very first boutique in Qatar. Fifty One East and Givenchy share common values underpinned by uniqueness, distinction, and sophistication. The opening reflects the leading position of Qatar in the region as a major destination for luxury shopping, fashion and beauty. We are confident this new experience will exceed the expectations of our valued clientele.”


Classic luxury perfumes of Givenchy


“We are very pleased by the opening of our first boutique in Qatar at Place Vendôme. It’s a huge milestone for Givenchy Beauty in the country and the region. This boutique will allow us to express our DNA as a classic yet fearless beauty Maison. It will also allow us to offer our guests the true Givenchy experience and delight them with exclusive products, services and experiences,” Zirkeli, noted.
French ambassador Faivre highlighted Givenchy’ unique luxury products and how they have been another name for exquisity. “ Givency gives a strong French touch in all its products and truly embodies the French passion for the best. It is an epitome for elegance and beauty,” he highlighted.


Another set of beauty products


With its open concept inspired by classic French-style architecture, Place Vendôme is the perfect location for Givenchy’s first boutique in Qatar. The premium boutique is perfectly laid out for customers to enjoy several sensorial experiences, relishing in Givenchy’s iconic fragrances, makeup, and skincare collections.
More than just Givenchy’s iconic clothing, Hubert de Givenchy intertwined his ideas of new identities through couture and strong-willed personalities in exciting and inspiring styles, which have been given an olfactory interpretation in the Maison's fragrances. Now customers can discover the olfactory signature scents that best suit their identity at the boutique.


A set of luxury products


Tapping into the fearless and daring angle of the brand, customers can pamper themselves with a quick makeup session that highlights a chic lip colour or a striking cut-edge eyeliner with Givenchy Beauty makeup experts at the boutique. From mini facials to hand massages, guests can also embark on a tailored journey to choose the products that best fit their skin type with the brand’s skincare experts.


Some of the premium perfumes at the boutique


And for those looking to create unforgettable gifts for their loved ones, the ‘Art of Gifting’ wall serves as the perfect gifting station that allows customers to declare their love in the most sublime way using iconic Givenchy gift boxes and messages.
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