QNB announced at a special ceremony yesterday that Internet sensation, Khabane ‘Khaby’ Lame, the world’s most followed person on TikTok with over 150mn followers, will be the bank’s Official FIFA World Cup Qatar 2022 Brand Ambassador.
As part of the partnership, QNB also screened Lame’s first-ever television commercial (TVC) with QNB Group at the official signing ceremony. The TVC explores the theme of ‘dreaming big’ – underpinning the ethos of QNB Group’s role in this year’s FIFA World Cup tournament. Ali Rashid al-Mohannadi, QNB group executive general manager and group chief operating officer and Heba Ali al-Tamimi, QNB Group general manager, Group Communications were present on the occasion.  
The event at the Novo Cinema of The Mall of Qatar was attended by a number of special invitees. The partnership will build on QNB Group’s role as the Official Middle East and Africa Supporter and Official Qatari Bank of the tournament.
Al-Tamimi said: “Choosing Khaby Lame as QNB’s ambassador during the tournament, reflects the boundless ambition of Qatar by hosting the FIFA World Cup Qatar 2022. By following his dreams, Lame, much like Qatar, has achieved his goals. We are celebrating together a world where everything is possible. As Qatar prepares to welcome millions of football fans this winter, we can certainly be proud of what we have achieved, both as a bank and as a country.”
“I am happy to be QNB’s ambassador during the FIFA World Cup Qatar 2022. I believe that I am very similar to QNB, I set my dreams and achieve the impossible. I look forward to explore the tournament through QNB’s lens and to make unforgettable memories,” Lame noted.
QNB Group is the Official Middle East and Africa Supporter of the FIFA World Cup Qatar 2022. As part of its role, QNB will be granted various assets and rights across the region, as well as branding exposure in the Host Cities. The group has an extensive network of ATMs and locations, and will be the sole provider of on-site ATMs at all eight FIFA World Cup Qatar 2022 stadiums.
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