* Qatar Tourism, Ayla Oasis Development forge ties for B12 Beach Club in Doha, which will open in October
Qatar Tourism (QT) has forged a partnership with Ayla Oasis Development to introduce B12 Beach Club, a family-friendly seaside destination that offers a range of water and sports activities, exceptional dining options, premium services and entertainment, slated to open next month.
Qatar Tourism Chairman and Qatar Airways Group Chief Executive HE Akbar al-Baker said, “At Qatar Tourism, one of our biggest passions is helping people discover our home country of Qatar.
“Partnering with Ayla allows us to continue this work and expand tourism to Qatar. With the B12 Beach Club, Doha adds yet another world-class attraction for international visitors.”

Qatar Tourism chairman and Qatar Airways Group chief executive HE Akbar al-Baker shaking hands with Sahl Dudin, managing director of Ayla Oasis Development, after the signing ceremony held Sunday.

Set to open in October, B12 Beach Club Doha will offer an exclusive experience to Qatar’s World Cup visitors through lively beachy vibes, bohemian interiors, featuring graffiti art by Qatari artists, and various entertainment elements to welcome guests from all age groups for a day-to-night experience.
The family-friendly beach club, overlooking 40,000m of premium beachfront, will feature exceptional hospitality and service, all-day dining at the beach deck with various culinary options, an indoor restaurant with a versatile gourmet menu, and water and beach entertainment activities.
Sahl Dudin, managing director of Ayla Oasis Development, said: “Our strategic partnership with Qatar Tourism to launch B12 Beach Club Doha in time for the 2022 FIFA World Cup gives guests the chance to experience one of Jordan’s premier tourist destinations in the heart of Doha. B12 Beach Club is committed to elevating the guest’s experience by providing bespoke services and unique offerings to the local community, tourists, and visitors.”
The opening of the new B12 Beach Club ahead of the much-anticipated 2022 FIFA World Cup demonstrates Qatar’s readiness to host the world’s biggest football tournament. Fans traveling to Qatar for the tournament are encouraged to include a stop at B12 Beach Club in their itinerary to experience yet another unforgettable adventure during their visit.
Speaking to Gulf Times on the sidelines of the signing ceremony, Dudin said: “We feel positive about Qatar’s efforts to transform the country into a tourism destination. This is our first collaboration with Qatar Tourism and we are determined and committed to making this partnership work for the benefit of Qatar.
“We are optimistic about the country’s planned tourism strategy and we are already in talks about expanding some of our work, either operating more areas or beaches or bringing our expertise from Ayla in Jordan to Qatar.”
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