Hisense, the global electronics and white goods manufacturer and sponsor of the FIFA World Cup Qatar 2022, in partnership with Fifty One East, Qatar’s favourite department store, recently opened its first branded store at Lagoona Mall.
The company’s inaugural entry to Qatar marks a strategic milestone for Hisense’s regional expansion initiatives in the Middle East.


(Frm left) Jason Ou, president of Hisense Middle East and Africa; Saoud al-Darwish, vice chairman of Darwish Holding; Bader al-Darwish, chairman and managing director of Fifty One East; and Chinese ambassador Zhou Jian.

The Hisense brand store opening ceremony was held under the patronage of Chinese ambassador Zhou Jian, who attended the event alongside Bader al-Darwish, chairman and managing director of Fifty One East; Jason Ou, president of Hisense Middle East and Africa; Saoud al-Darwish, vice chairman of Darwish Holding; and other distinguished guests.