The 3-2-1 Qatar Olympic and Sports Museum (QOSM) has become an integral part of the rising football excitement in Qatar, attracting a large number of visitors since the 100-day countdown to the 2022 FIFA World Cup tournament began.
Described as the world's most sophisticated museum dedicated to sport, the 3-2-1 QOSM was one of the most visited museums in Qatar even during the summer season.


The 3-2-1 QOSM visitors at the Olympic Theatre



Families exploring the 3-2-1 QOSM.


From families and groups of friends to students and individuals, museum-goers have been spending hours visiting all the seven gallery spaces that “reveal the cultural impact of sports through multiple perspectives: the history and contemporary significance of the Olympic Games, the inspiring journeys of global sports heroes, and the development of sports in Qatar”.


Young visitors enjoying the interactive games at the 3-2-1 QOSM.



The 3-2-1 QOSM's Gallery 4: Hall of Athletes features a number of tennis stars.


For adults, the museum’s Gallery 2 (A Global History of Sport) and Gallery 3 (Olympics) kept them engrossed in the various collections and the way stories are presented, while Gallery 7 (Activation Zone) attracted young visitors.
Gallery 2 houses nearly 100 objects and reproductions, ranging from the 8th century BCE to the early 20th century – backed by graphics, audiovisual and interactive digital elements.


The Official Torch in the 1936 Olympic Games in Berlin, designed by Carl Diem and Walter E Lemcke


The “Olympics” gallery offers visitors a trip down memory lane, “from Greek Antiquity to the present day”, and an opportunity to explore “the Ancient Games through the birth of the modern Olympics” via an immersive video at the Olympic Theatre.
Some of the collections at Gallery 3 include the actual torches used in the Olympic Games, including the Official Torch in the 1936 Olympic Games in Berlin, designed by Carl Diem and Walter E Lemcke.