The 3-2-1 Qatar Olympic and Sports Museum (QOSM) has become an integral part of the rising football excitement in Qatar, attracting a large number of visitors since the 100-day countdown to the 2022 FIFA World Cup tournament began.
Described as the world's most sophisticated museum dedicated to sport, the 3-2-1 QOSM was one of the most visited museums in Qatar even during the summer season.


The 3-2-1 QOSM visitors at the Olympic Theatre



Families exploring the 3-2-1 QOSM.


From families and groups of friends to students and individuals, museum-goers have been spending hours visiting all the seven gallery spaces that “reveal the cultural impact of sports through multiple perspectives: the history and contemporary significance of the Olympic Games, the inspiring journeys of global sports heroes, and the development of sports in Qatar”.


Young visitors enjoying the interactive games at the 3-2-1 QOSM.



The 3-2-1 QOSM's Gallery 4: Hall of Athletes features a number of tennis stars.


For adults, the museum’s Gallery 2 (A Global History of Sport) and Gallery 3 (Olympics) kept them engrossed in the various collections and the way stories are presented, while Gallery 7 (Activation Zone) attracted young visitors.
Gallery 2 houses nearly 100 objects and reproductions, ranging from the 8th century BCE to the early 20th century – backed by graphics, audiovisual and interactive digital elements.


The Official Torch in the 1936 Olympic Games in Berlin, designed by Carl Diem and Walter E Lemcke


The “Olympics” gallery offers visitors a trip down memory lane, “from Greek Antiquity to the present day”, and an opportunity to explore “the Ancient Games through the birth of the modern Olympics” via an immersive video at the Olympic Theatre.
Some of the collections at Gallery 3 include the actual torches used in the Olympic Games, including the Official Torch in the 1936 Olympic Games in Berlin, designed by Carl Diem and Walter E Lemcke.


An autographed running shoe from Jamaican sprinter Usain Bolt, known as the 'fastest man alive' is seen at the 3-2-1 QOSM.


A family visit to 3-2-1 will not be complete without going to its Activation Zone, which allows children to explore and engage in a range of interactive exhibits and physical games, such as the *Beat the RoboKeeper.
According to Qatar Museums (QM), “the Museum’s final gallery promotes physical activity across Qatar and encourages healthy and active lifestyles”.


 Some of the museum collections include an authentic costume of a Kemari player.


“This interactive gallery experience begins with the inspirational stories of local people who have made the decision to adopt healthy and active lifestyles,” the QM said. “The gallery encourages continued engagement with the Museum through its exciting and innovative programme of events, challenges, and activities.”


A bat from the legendary baseball player George Herman "Babe" Ruth is exhibited at the 3-2-1 QOSM.

Besides the galleries, the museum’s café and Naua restaurant, which offer healthy and delicious choices, also drew many customers, especially during the weekend.
Museum-goers can also find many interesting and exclusive items at the 3-2-1 gift shop.



 A Breal Cup replica on display at the museum.  PICTURES: Joey Aguilar
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