Innovation has pushed the demand for dates and its products, significantly helping businesses grow and boosting the country’s food and beverage sector, it is learnt.
Apart from fresh, dried and preserved soft dates offered at the ongoing 7th Local Dates Festival at Souq Waqif, a wide variety of dates products such as cakes, milkshakes, tarts, jams, ice cream and pickles, have also become appealing to a large number of visitors.
Speaking to Gulf times on the sidelines of the event, Memos Factory operations manager Faisal Mohamed said they witnessed a huge demand for dates products since day one of the event, which opened on July 27 and runs until August 10.

Memos Factory operations manager Faisal Mohamed showcases some of their dates products at the event. PICTURE Joey Aguilar

Besides walk-ins at their stores, he said they also saw a demand surge for online orders of various products across Doha and beyond, further enhancing their overall sales.
According to Mohamed, several dates products have also become increasingly popular not only among citizens and residents but also visitors from other GCC countries such as Saudi Arabia and Kuwait.

A wide variety of dates offered at the festival. PICTURE: Thajudheen

Such demand, he said, also drives a company like Memos – owned and managed by Qatari entrepreneur Lolwa al-Mansouri – to expand and open new stores in other location in Qatar and overseas in the future. With innovation, creativity and passion for healthy foods, Mohamed pointed out that an array of high-quality products can be produced from dates – and offered at reasonable prices.

The festival at Souq Waqif continues to attract a large number of shoppers.  PICTURE: Thajudeen

He lauded the Local Dates Festival for supporting local farmers, as well as local companies, saying the event serves as an excellent platform to promote and market their products.
The event, organised by the Ministry of Municipality in association with Souq Waqif management, has brought together more than 80 local farms that offer an array of fresh dates, as well as dates products at affordable prices.

The event serves as an excellent platform for local farms to promote and market their produce.  PICTURE: Thajudeen

The festival has been attracting a large number of residents and visitors, including those from outside Doha, and abroad. With the success of this year’s edition, organisers are planning to hold a separate event showcasing dried and preserved soft dates in the future. Participating farmers received some 100 dates drying rooms, which could be used to improve the quality of dried dates for the upcoming festivals and events.
The festival’s organising committee highlighted the importance of following preventive and precautionary Covid-19 measures at the event aimed at keeping everyone safe.
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