Rose, one of India’s leading jewellery houses, is showcasing an array of collections with exquisite design and craftsmanship at the Doha Jewellery and Watches Exhibition's (DJWE) Alfardan Jewellery pavilion.
The six-day event, which opened on May 9 at the Doha Exhibition and Convention Centre, will conclude on May 14 after bringing together more than 500 brands from over 10 countries and attracting a huge number of visitors from Qatar and the region.
“We are very proud and honoured to be a part of the Alfardan Group and our product has been well received by the Qatari and the Dubai customers. We come out with six collections in a year and they are inspirations from Mother Nature.
“Our most popular collection is called the ‘Colours of Life’, and we also have ‘Treasures’, which is one of a kind in the world,” Purnima Sheth, Rose founder and senior sales director – Luxury, told Gulf Times.
She noted that Rose is a 41-year-old company from India, which she started in 1981. It now has two retail stores for jewellery in Mumbai and Delhi, and a multi-brand watch store in Mumbai.
The company has been participating in the DJWE as part of the Alfardan Group in the last eight years. It has three to five stores in the Alfardan Group in Doha and in Dubai.
One of Rose’s unique and special pieces is the ‘Begum Sahiba’, which Sheth says is an inspiration, and has 274.84 Mozambique ruby tumbles, 32.29karat fancy old mine cut diamonds, 8.09 freshwater pearls, and has a 12.5karat center solitaire brilliant-cut diamonds.
The six-day event, which opened on May 9 at the Doha Exhibition and Convention Centre, will conclude on May 14 after bringing together more than 500 brands from over 10 countries and attracting a huge number of visitors from Qatar and the region.
“We are very proud and honoured to be a part of the Alfardan Group and our product has been well received by the Qatari and the Dubai customers. We come out with six collections in a year and they are inspirations from Mother Nature.
“Our most popular collection is called the ‘Colours of Life’, and we also have ‘Treasures’, which is one of a kind in the world,” Purnima Sheth, Rose founder and senior sales director – Luxury, told Gulf Times.
She noted that Rose is a 41-year-old company from India, which she started in 1981. It now has two retail stores for jewellery in Mumbai and Delhi, and a multi-brand watch store in Mumbai.
The company has been participating in the DJWE as part of the Alfardan Group in the last eight years. It has three to five stores in the Alfardan Group in Doha and in Dubai.
One of Rose’s unique and special pieces is the ‘Begum Sahiba’, which Sheth says is an inspiration, and has 274.84 Mozambique ruby tumbles, 32.29karat fancy old mine cut diamonds, 8.09 freshwater pearls, and has a 12.5karat center solitaire brilliant-cut diamonds.
“It's a beautiful piece and very gracious and also has some kind of mix of cultures, which would blend very well with the region and with Indian history,” she said.
Rose also features a special piece called ‘The Countess’, 11.5karat, which is also a mixture of yellow and white diamonds, and has rose cuts and centerpiece.
“People do like colour diamonds, they just go up to yellow and beyond that, they don't go to the brown and green, except yellow but they prefer the classic white,” she added. “First they want to make the complete collection, then comes the yellows and the greens, when you're a collector you go into the colours at the end of it.”
She said the Qatari market is one of the best in the region – that has good taste and who understands good design and workmanship.
“They also understand that there is a lot of effort gone into this manufacturing and design, they appreciate us which is why we are here so often and they have received us very well,” said Sheth.
The latest edition of the exhibition, she said, is witnessing “a very good quality crowd, and that makes a big difference.
“You don't need lots of crowds, you need good quality and people who are buying so that's important, and fortunately Rose has a very good location, good presence, good brand presence, and people know us so they come looking for us.”
Rose has been taking part in many exhibitions in the region since 2003, and has become a popular brand, especially with its online platform.
Sheth noted that Rose further strengthened its digital vertical (online platform) in the last two years in the region, thanks to its very pro-active Instagram handle.
“We get tonnes of orders from people looking at it, they give us the advance (orders) and we ship it through Alfardan in Doha and in the other regions also,” she said. “We are very excited about this new way of selling and our whole team is extremely active on WhatsApp and Instagram and Snapchat for all their regions.”
About Rose’s partnership with Alfardan, Sheth said “Alfardans are wonderful people, they love our product, very hospitable and very fair in their pricing and everything is just perfect it can't have a better business model.”
