Boucheron is showcasing some of its elegant and charming collections, including several making their Middle Eastern premiere, at the Doha Jewellery and Watches Exhibition which concludes on Saturday at the Doha Exhibition and Convention Centre. Located at the Fifty One East's pavilion, Boucheron collections include some of its stunning high jewellery, such as Histoire de Style, Carte Blanche and Contemplation collections among others.
For Histoire de Style, launched every January, creative director, Claire Choisne takes inspiration from the archives; with Carte Blanche collections, Claire lets her creativity flow from within, the themes stemming from her own imagination. The Goutte de Perles necklace from the Paris vu de 26 collection is inspired by the Tuileries Gardens that surround Place Vendome. Its rock crystal centrepiece is carved to encapsulate the gardens, showcasing the immense savoir-faire of Boucheron’s craftsmen.
The Goutte de Ciel bracelet from the Contemplation collection underlines Boucheron’s incredible innovation. It features aerogel – a rare material used by Nasa that Claire used to recreate “a piece of the sky”, enclosed in a shell of rock crystal set with diamonds. Also from the dreamy Contemplation collection is the Papillon necklace. Papillon, meaning butterfly, symbolises softness and femininity, and is brought to life in this piece in rock crystal and diamonds, beautifully balanced. Another highlight piece is the Histoire de Style Art Déco Ganse Émeraudes bangle, a striking piece crafted from gold, rock crystal, diamonds and emeralds, that draws on an archival piece created in 1925 and pays homage to the Art Deco era.
Comprising sixty-seven pieces, Contemplation represents the most personal and intimate collection of high jewellery ever created by Claire Choisne. The codes of Boucheron are interpreted with an extremely sensorial approach: pieces seem to quiver with the slightest breath on the skin, fragments of stars are caught in airy matter, a cloud of diamonds swirls on a weightless necklace. The first jeweller to open on Place Vendome invites to reconnect with the senses in order to appreciate what is most precious: the present moment.
With Goutte de Silence, Boucheron reinvents its iconic Serpent Boheme in the form of a necklace in white gold, mother-of-pearl and diamonds, which can be worn in three different ways: as a sautoir, a double-strand necklace or a short necklace. Boucheron’s tradition of versatility is taken to new heights with the graceful pair of earrings, which offers six separate looks, and may be accompanied by a ring.
These incredible high jewellery creations amongst others were specially selected to present to discerning Qatari clientele with a great appreciation for jewellery, and are showcased in Boucheron’s home at the event.
Located in a prime location alongside partners, Fifty One East, the Boucheron booth is crafted in a unique Parisian style, designed to reference the historical Boucheron Hôtel Particulier on Place Vendôme in Paris, the stylish Boucheron’s birthplace and home. Its interior integrates the codes of Boucheron’s latest design concept, displaying the most incredible jewellery creations in a contemporary, warm and welcoming space.
 
 
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