Shelley & Co, a leading expert, source, supplier and manufacturer of natural fancy colour diamonds to the global diamond and jewelry industry, is showcasing an array of collections at the ongoing Doha Jewellery and Watches Exhibition (DJWE).
“Our colour diamonds that we are known for are natural,” Shelley & Co owner Shelley Kabilu told Gulf Times. “We have a collection of custom-made beautiful pieces with unique diamond shapes like heart shapes, which I love very much.”
She is exhibiting her pieces, which include rare white diamonds and fine jewellery, at her booth at the Almajed pavilion on the sidelines of the 18th edition of the DJWE, which concludes tomorrow (May 14).
Among the colour diamonds on display are pink, yellow, and green diamonds, which have been in high demand globally, including Qatar and the region.
Kabilu said that she has been getting “requests for green diamonds ever since, I guess, Jennifer Lopez got her new engagement ring from (American actor) Ben Affleck … so people are asking more about green”.
She noted that the post-pandemic era is witnessing a huge demand for luxury pieces such as diamonds and other jewellery across the globe.
Some clients, Kabilu said, want something beautiful to make them feel happy especially after the coronavirus (Covid-19) pandemic, while others who have not travelled for a long time prefer to spend on things they enjoy, such as jewellery.
“Especially after the pandemic, we need things to make us happy, even the simple things,” she said. “When you buy jewellery you really have something that you own, that you enjoy, and something that has value.”
Shelley & Co is offering an array of daily wear jewellery collections, in response to requests during the previous edition of the DJWE.
These include gemstones like emeralds from Colombia and Africa, rubies, and sapphire, in addition to flower-inspired pieces.
“I love flowers and everything floral, and it is something that I feel the whole world shares,” Kabilu said. “Anyone who gives or receives flowers is just something special. I take that with me in my designs.”
She plans to create Qatar-inspired pieces, and has started working (beginning stages of the prototype) on a new collection.
“Absolutely, I would love to launch a new collection around the time of FIFA World Cup Qatar 2022, and that would be so special to be able to do something that inspires me so much from Qatar,” Kabilu said.
This is the second time she is participating in the exhibition, but Kabilu said she has been coming to the region for more than 12 years.
About the exhibition, she said: “It is fabulous to be back here and to see the different brands showcasing their jewellery. The feeling is wonderful and the atmosphere is great.”