* A product of the Young Qatari Designer initiative, Nada al-Sulaiti has established her own jewellery brand and has a booth at DJWE
Hairaat Jewellery founder Nada al-Sulaiti has become an epitome of a successful Qatari designer: from nurturing her passion since childhood to receiving international awards and establishing her own jewellery brand. “My jewellery is primarily inspired by Qatar, so what we do in Hairaat is we take the architectural language and the hidden beauty that we find in Qatar, whether it is in the sea or desert, and ornaments from the heritage, and transform it into modern jewellery that suits ladies -- and that what has distinguished us.
“Each and every piece holds a story, all of our pieces have a story behind it,” said al-Sulaiti, who was a product of the Young Qatari Designer initiative. This year, she opened her own booth at the 18th Doha Jewellery and Watches Exhibition (DJWE), a six-day event taking place at the Doha Exhibition and Convention Centre until May 14.
The exhibition, held under the patronage of HE the Prime Minister and Minister of Interior Sheikh Khalid bin Khalifa bin Abdulaziz al-Thani, brings together more than 500 brands from over 10 countries. Al-Sulati lauded the Young Qatari Designer initiative, which aims to support Qatari jewellery designers and promote their work giving them the chance to showcase their collections alongside famous luxury brands, saying it served as a platform for her to grow.
In 2015, she exhibited a commissioned piece – the Sakura Necklace -- which bagged two international awards: 'Merit Award in International Jewellery Design Excellence' (Hong Kong in 2017) and 'Golden Award from A’ Design' in 2015. Specialised in bespoke jewellery, al-Sulaiti said her exquisite and award-winning piece helped her to reach greater heights and opened more opportunities.
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“Between 2015 and 2017, I started developing a defined jewellery line in order to sell to the public because I specialised in commission pieces, big pieces, it took me two years to develop four lines which were launched in 2017 at DJWE. “In 2018, we introduced another two collections, and in 2019 we were ready to open our own boutique, and the growth kind of went on,” she said.
The Hairaat founder cited a growing demand for personalised/customised jewellery, saying that it has become the trend not just in Qatar and the region, but also internationally. “Now, there are mass productions, there are a lot of items that are not recognisable and people want to feel that there is something intimate to them, something that they like,” she said.
About the natural pearl, al-Sulaiti said while it did not become very trendy, it never went out of fashion and will always have a market. “We always have a pearl collection, we actually don’t sell natural pearls unless it’s commissioned because the materials are so precious that we want it to be specialised, made for the client himself or herself, for them to choose what design they want,” she pointed out.
However, al-Sulaiti noted that there are certain clients who will only buy natural pearls but she sees a bit of change in consumer behaviour.
“I see non-Qataris who are living here who would like to take natural pearls, not the expensive ones, natural ones to keep.”
Hairaat Jewellery showcases an array of unique and Qatari-inspired collections at DJWE
“Each and every piece holds a story, all of our pieces have a story behind it,” said al-Sulaiti, who was a product of the Young Qatari Designer initiative. This year, she opened her own booth at the 18th Doha Jewellery and Watches Exhibition (DJWE), a six-day event taking place at the Doha Exhibition and Convention Centre until May 14.
Pearls never went out of fashion and will always have a market
The exhibition, held under the patronage of HE the Prime Minister and Minister of Interior Sheikh Khalid bin Khalifa bin Abdulaziz al-Thani, brings together more than 500 brands from over 10 countries. Al-Sulati lauded the Young Qatari Designer initiative, which aims to support Qatari jewellery designers and promote their work giving them the chance to showcase their collections alongside famous luxury brands, saying it served as a platform for her to grow.
In 2015, she exhibited a commissioned piece – the Sakura Necklace -- which bagged two international awards: 'Merit Award in International Jewellery Design Excellence' (Hong Kong in 2017) and 'Golden Award from A’ Design' in 2015. Specialised in bespoke jewellery, al-Sulaiti said her exquisite and award-winning piece helped her to reach greater heights and opened more opportunities.
<< Nada al-Sulaiti's award-winning Sakura Necklace
____________________
“Between 2015 and 2017, I started developing a defined jewellery line in order to sell to the public because I specialised in commission pieces, big pieces, it took me two years to develop four lines which were launched in 2017 at DJWE. “In 2018, we introduced another two collections, and in 2019 we were ready to open our own boutique, and the growth kind of went on,” she said.
The Hairaat founder cited a growing demand for personalised/customised jewellery, saying that it has become the trend not just in Qatar and the region, but also internationally. “Now, there are mass productions, there are a lot of items that are not recognisable and people want to feel that there is something intimate to them, something that they like,” she said.
About the natural pearl, al-Sulaiti said while it did not become very trendy, it never went out of fashion and will always have a market. “We always have a pearl collection, we actually don’t sell natural pearls unless it’s commissioned because the materials are so precious that we want it to be specialised, made for the client himself or herself, for them to choose what design they want,” she pointed out.
However, al-Sulaiti noted that there are certain clients who will only buy natural pearls but she sees a bit of change in consumer behaviour.
“I see non-Qataris who are living here who would like to take natural pearls, not the expensive ones, natural ones to keep.”
