Shay Jewellery unveils its latest collection ‘Mini Me’ at the Doha Jewellery and Watches Exhibition (DJWE), bringing an exceptional way to share “jewellery love” between mother and children.
“We just did some very simple but beautiful kind of fun pieces and just the right kind of style on your child if you are trying to look for something… This is our first collection for children, and we just launched it in Qatar,” Shay’s Marketing coordinator Taylor Lopez told Gulf Times on the sidelines of DJWE.
Shay's Mini Me collection on display at DJWE. PICTURE: Joey Aguilar
Shay’s latest collection’ is “a celebration that combines family tradition with the joy of new motherhood”.
Inspired by the birth of co-founder Tania Shayan’s first son, the collection consists of six design capsules, created to bring delight and happiness to the wearer or the giver.
Based on best-selling pieces from the Shay collection, ‘Mini Me’ calls out teardrops, baby hearts, rainbows, bezel settings, personalised nameplates, and pave halos in a combination of natural diamonds, emeralds, rubies and pink and blue sapphires.
“We have rainbow, just plain diamonds, all the gemstones, I think it is just very simple and really fun that you are able to give to your child and make it this special investment for them, and they can have it when they grow up. It’s just really sweet,” said Lopez, who was with Shay’s founder, Ladan Vahdat, at DJWE.
About the exhibition, Lopez said that they’ve always wanted to be in Doha to showcase their collections, especially Mini Me. Shay also produces a lot of customised pieces and offers various gemstones, from pink and blue sapphire to ruby and emerald.
“Adults can also order and we can always customised to make it to be a little bigger, so it can match their kids,” Lopez said, citing a growing demand for customised pieces.