Fifty One East displays spectacular collections from exotic brands at DJWE 2022
May 10 2022 06:55 PM
A view of one of the entrances of the Fifty One East pavilion at DJWE 2022. PICTURE: Thajudheen.
A view of one of the entrances of the Fifty One East pavilion at DJWE 2022. PICTURE: Thajudheen.

Fifty One East, Qatar’s 'favourite department store', is displaying some of the latest as well as exotic and immaculate collections from leading global brands at its pavilion in the ongoing Doha Jewellery and Watches Exhibition (DJWE) 2022 at Doha Exhibition and Convention Centre.
The spectacular pavilion of Fifty One East at the heart of the exhibition has been attracting a large number of visitors from day one and visitors were seen admiring the stunning collections of various brands.
During the most-awaited DJWE 2022, held under the patronage of HE the Prime Minister and Interior Minister Sheikh Khalid bin Khalifa bin Abdulaziz al-Thani, Fifty One East has unveiled a never-before-seen collection of exquisite jewellery pieces and watches by world-renowned brands.
Fifty One East continues to stand out once again with its distinguished services, expertise, and the inimitable ambiance of the pavilion’s design which consists of six entrances, an elegant reception area, and six VIP rooms that ensure an inspiring and memorable experience for its visitors.
The global brands at the pavilion include: Rolex, CHANEL, Boucheron, and TUDOR who are displaying their novelties in dedicated booths, while other trendy names like Akillis, Azza Fahmy, David Yurman, Falamank by Tarfa Itani, Ginette NY, leBebé, Marina B, Pandora, Piero Milano, Wolf, and Yvan Tufenkjian will present their latest collections in a multi-brand area.
Bader al-Darwish, chairman and managing director of Fifty One East, said: “It is with great pride that Fifty One East is participating once again in the Doha Jewellery and Watches Exhibition which is returning as an in-person event, marking a renewed optimism as life resumes after two challenging years of the global pandemic. This year, as ever, our focus is on enhancing the customer experience and creating lasting impressions by presenting world-class brands that are renewing their faith in Doha as an epicenter of watches and jewellery in the region. We look forward to welcoming our discerning clients to experience all that Fifty One East has to offer at this year’s event.”
“On behalf of Fifty One East, I would also like to take this opportunity to thank the organizers of the DJWE, for their vision and professionalism in ensuring its status as the region’s must-visit industry show. May the success continue for many more decades to come,” he added.
At a dedicated space, Rolex displays its latest timepieces that underpin the spirit of optimism and innovation in the watchmaking world. In its perpetual quest for excellence, the brand continuously enhances the aesthetics and technologies of its emblematic timepieces. Visitors can choose from classic and new collections of various models that appeal to watch enthusiasts.
This year, CHANEL presents pieces from the “Collection N°5”, the first High Jewellery collection ever to be dedicated to a perfume. From the bottle to the sillage, the extraordinary pieces on display express the different facets of the N°5 perfume which is celebrating its 100th year of fame. Moreover, CHANEL invites its clients to discover their vocabulary of style and gives them the codes for choosing how to wear their necklace, bracelet, ring, or earrings from different fine jewellery collections.
Boucheron gives its patrons access to select pieces from the brand’s High Jewellry collection, Contemplation, which aims to seize the intangible by revealing the fleeting beauty of the natural world. The French Maison is also presenting its latest Spring Summer novelties from the classic, contemporary, and iconic Quatre collection that is continually being reimagined. In addition, Boucheron showcases pieces from its mesmerising collection, Serpent Bohème, that masterfully embraces femininity and other carefully curated timeless creations.
In this edition of the DJWE, TUDOR displays its latest collection which was released during the Watches and Wonders Geneva 2022, including an entirely new model, Black Bay Pro, with a built-in GMT function.



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