Bollywood superstar Alia Bhatt is immensely excited and honoured to be making her way to Qatar for the Doha Jewellery & Watches Exhibition (DJWE) this year, the local representative for the Indian artiste has said. “She is very excited to be a part of the jewellery exhibition, to interact with the people and to experience the warm hospitality of Qatar as Qatar always does. It’s an exceptional special year to have the DJWE because it’s the year of the FIFA World Cup 2022,” FAB Entertainment CEO Fauzia Vohra told reporters at a recent roundtable.
Taking place at the Doha Exhibition and Convention Centre from May 9 to 13, DJWE 2022 will bring together more than 500 brands from over 10 countries across 30,000sqm. It will also feature two pavilions: the Indian pavilion with 18 exhibitors and the Turkish pavilion with eight exhibitors.
Vohra said Alia’s preparations are under way in terms of her styling and dress, the piece of jewellery that she will be wearing during the event, as well as the logistics preparations in terms of hotels and flights, among others.
“The preparations are definitely on to make sure that it (DJWE 2022) is a successful event. Alia has done an event (in Doha) a very long time ago but this will be the first time that she will be appearing for a government-sponsored event in Qatar,” she said. About being selected as the special guest of honour and face for the exhibition, Vohra stressed that India remains to be a very important DJWE partner.
“We have been having the India pavilion for a couple of years but we also wanted someone who was international. Alia is an international face and she recently appeared at the Berlin Film Festival for her most recent movie, and she is also making her Hollywood debut with a Netflix movie.
"She is extremely huge in this. She is the biggest face and name right now who is very obvious. Also in line with the culture, cultural fabric of Qatar. It was fitting,” she said.
According to Vohra, Alia has never been to a jewellery exhibition, “it is a first for her, and she knows that it is a landmark jewellery event in the world. The DJWE is not just something big in the region but it is an event that is big globally and she is excited to be part of this global event”.
About future projects with Qatar, she said: “We will be very welcoming of any opportunities that the government extends for Alia to be part of."
Qatar Tourism had recently announced that it would be hosting the first-ever Eid Festival from May 3-5 at the Doha Corniche. This will be followed by DJWE 2022, which will bring together more than 500 brands from over 10 countries, continues to provide international, regional and local brands with a networking platform for companies and visitors in Qatar and beyond.
 
 
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