Dana Club, now owned and operated by Katara Hospitality, has unveiled its new brand identity, further enhancing its various services and opening a new Arabic restaurant, Bayt Al Dana.
“We want to reach out to corporate and other segments as we aim to increase our membership,” Dana Club general manager Ahmad Hussaen al-Abdulla told a recent press briefing. “We are doing an enhancement of our services, products, and facilities.”Described as “one of Doha’s most recognisable buildings”, Dana Club is undergoing a rebranding and repositioning as it opens some of its services, particularly F&B, to non-members.
A private members club, Dana Club is located close to the Doha Corniche and beside the West Bay business district.
An oasis of hospitality with a proud and prestigious history spanning more than 20 years, it offers families a place to relax, dine, exercise and play.
“For F&B, we just opened the Bayt Al Dana restaurant, offering Arabic cuisine in which we are targeting not only members but also other guests,” al-Abdulla said.
After its kitchen was renovated, the Club’s food and beverage (F&B) team are now set to offer “innovative, exciting dishes to diners with the introduction of new Lounges and SuperBowl Menus”.
Bayt Al Dana’s a la carte menu provides guests with Middle Eastern gastronomy (including Lebanon, Tunisian, and Moroccan) paired with Qatari culinary traditions – a wide selection of dishes such as hot and cold mezze, Qatari Lamb Majbous, Royal Couscous, and Lamb Tajine, among others.
Guests can also enjoy a relaxing “ambiance and traditional cuisine surrounded by an interior reminiscent of Arabic fairy tales” as well as “the outdoor terrace with the view by the pool in the good weather”.
Al-Abdulla noted that Dana Club houses two gyms, indoor and outdoor pools, and tennis courts, in addition to a children’s gym and a number of services such as massage therapies and classes.
In a press statement, Dana Club noted that its “logo change reflects the company's vision to make Dana Club, a home away from home”.
“With this contemporary and minimal approach, we want to communicate Dana Club as a place of gathering and a place of familiar faces,” the statement said. “The letters ‘D’ and ‘C’ are designed in a way that feels like they are having a ‘close conversation’, as two friends.”
“However, the real change runs deeper to build and maintain significant connections for guests and team members whilst maintaining the unique soul of Dana Club through atmosphere, and raising the level of service,” Dana Club said.
While witnessing an increase in footfall due to the easing of coronavirus (Covid-19) restrictions, al-Abdulla said that Dana Club is expected to attract more members and guests, especially with the upcoming 2022 FIFA World Cup in Qatar.
“However, the real change runs deeper to build and maintain significant connections for guests and team members whilst maintaining the unique soul of Dana Club through atmosphere, and raising the level of service,” Dana Club said.
While witnessing an increase in footfall due to the easing of coronavirus (Covid-19) restrictions, al-Abdulla said that Dana Club is expected to attract more members and guests, especially with the upcoming 2022 FIFA World Cup in Qatar.
