Commercial Bank is opening smart branches at four metro stations as part of strengthening its digital banking footprint in Qatar.
“We are looking at smart branches at metro stations in Al Wakra, DECC (Doha Exhibition and Convention Centre, Qatar University and the departure terminals in Hamad International Airport,” Nayef al-Beshri, AGM and head of branches, Commercial Bank, told Gulf Times on the sidelines of the inauguration of its first exclusive Sadara Youth lounge at the Qatar University Metro Station branch.
Asked by Gulf Times when these branches would be operationalised, he said the bank is targeting this year itself.
"Smart branches are being located in the Qatar Rail network as we would like to focus more on digital solutions," he said, adding one of the core values in the Commercial Bank is digitisation and creativity.
Its modern look-and-feel new breed of “smart branches” offer customers increased self-service functionality, and customers can use the branches 24x7 at their convenience to print their cheque books, credit and debit cards instantaneously in less than five minutes.
Commercial Bank’s vision is to be the leading bank in Qatar with the world’s best client experience, innovation in products and digital capability, its chairman Sheikh Abdulla bin Ali bin Jabor al-Thani, had said in the 2021 annual report.
"The future of banking lies at the intersection of technology, operations, and the client interface and we take pride in being ahead of the curve," the annual report said.
Commercial Bank is at present undertaking refurbishment of some branches, which have been closed temporarily, in order to have a fresh and bright welcoming look with a complete new designs and services, according to al-Beshri.
“So, we are really excited to see this come to light very soon. One of the newly renovated branches is in Villaggio and very soon we will be reopening the City Centre branch with a completely renovated look,” he said.
“All of our renovated branches will incorporate digital lobby that will have selected high volume services, which will be available for customers for self-service 24x7,” he added.
In response to Covid-19 pandemic, digital development happened constantly with products launched to help customers remit funds, transact online, increase contactless payments and minimise the need to handle cash.
Asked about the outlook of the branch operations in the post pandemic scenario, he said “we are comfortable top operate as normal” because it has overcome the huge obstacle of the pandemic as number of positive cases across the branches has been nil for quite some time.
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