Portugal is participating for the first time at the Build Your House (BYH) 2022 Exhibition, showcasing best-in-class luxury branded products during the event, which will run until March 30 at the Qatar National Convention Centre (QNCC) Stand I 26.
In a statement, the Portuguese Association of Wood and Furniture Industries (AIMMP), under the auspices of which Portuguese companies will showcase their products, said the participation aims to pave way for enhanced exports of wood and furniture products to Qatar.
“Portugal already is on a strong wicket of growth in exports to Qatar, which grew 68% during 2020-2021 compared to 59% in the corresponding previous period. We believe that there is tremendous untapped potential for further expansion in the wood and luxury furniture products in Doha in line with the country’s surging economic growth,” said AIMMP president Vitor Poças.
Portugal’s debut in BYH is also consistent with the policy of AIMMP and the Portuguese wood and furniture sector to showcase the country’s eclectic array of branded European products in the Middle East region being part of the ‘Inter Wood & Furniture’ strategy, an internalisation programme of the sector managed by AIMMP.
Twenty-one top-notch brands from Portugal are taking part at BYH, looking to market their products, as well as find distribution partners in Qatar to enhance market footprints.
Poças said, “We are excited about our debut participation in Doha and we look forward to building the presence of Portuguese furniture and wood products here where there is high demand for European-made furniture. There is a strong affinity for Portuguese wood and furniture products in Qatar already and we believe it is time that we endeavour further to expand our presence.”
AIMMP said Portugal has been very active in the Gulf Co-operation Council (GCC) markets and in the Middle East and North Africa (Mena), highlighting the country’s ubiquitous product range in the wood, furniture, and construction sector.
“We believe that the post-pandemic market resurgence in Qatar and the region bodes well for European manufacturers in the interior and home furnishing industry since traditionally there is a high preference for luxury brands from Europe in these markets,” Poças added.
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