The Embassy of Italy inaugurated the ‘Beauty, Sustainability, Innovation: Design as a Bridge between Italy and Qatar’ exhibition on Wednesday at the Doha Design District at Msheireb Downtown Doha’s Doha Design District, marking the ‘Italian Design Day’ in the country.
The event, under the patronage of HE Sheikha Al Mayassa bint Hamad al-Thani and curated by Italian Architect Giampiero Peia, is in collaboration with the Italian Trade Agency in Doha, Peia Associati, Doha Design District and Msheireb Properties.

The opening was attended by Italian ambassador Alessandro Prunas, Qatar Museums vice-chair Issa al-Mohannadi, and Qatar Tourism chairman and Qatar Airways Group Chief Executive HE Akbar al-Baker and other dignitaries.
Some 55 design objects from Italian brands and designers are on display at the exhibition – and all are available in Qatar’s showrooms in the country, starting from Msheireb Downtown Doha. The exhibition runs until March 30, from 9am to 9pm.

The embassy noted that the interlacement between design and smart cities is indeed pivotal to the project, as confirmed by Msheireb itself, a virtuous example of an ideal Smart City where the quality of innovative architecture and urban spaces merge together with avant-garde design to express the best contemporary interpretation of the Qatari identity.
Related Story