Trade agency puts spotlight on Italian firms at Hospitality Qatar
November 08 2021 08:55 PM
Italian ambassador Alessandro Prunas touring the ITA pavilion at Hospitality Qatar 2021. PICTURE: No
Italian ambassador Alessandro Prunas touring the ITA pavilion at Hospitality Qatar 2021. PICTURE: Noushad Thekkayil

Italian Trade Agency (ITA), the Trade Promotion Section of the Italian embassy, is hosting 16 food sector companies from Italy at Hospitality Qatar 2021, which will run until November 11 at the Doha Exhibition and Convention Centre (DECC).
Italy is taking part in the sixth edition of Hospitality Qatar “with one of the biggest pavilions” at 180sq m, Italian ambassador Alessandro Prunas told Gulf Times on the sidelines of the exhibition Monday.
“For Italian suppliers, Qatar Hospitality is an important trade show and well-established platform for connecting with hotel operators, hospitality businesses, and investors. It is also a unique opportunity to spread knowledge about food cultures and traditions from all over the world,” Prunas said in a statement.
“As the 2022 FIFA World Cup comes closer, Hospitality Qatar is the perfect opportunity to display the latest products and services for the HORECA sector, which are key to the success of any major event.
“Our booth is one of the exhibition’s highlights where all the visitors and professionals will experience in person a wide commercial offer from Italian excellences in the food industry,” he added.
Within the pavilion, major attention will be devoted to the second edition of ‘Breakfast Made in Italy’, a concept by the Italian Confederation of Craft Trades and SMEs (CNA), developed to promote the authentic taste of traditional Italian breakfast.
Drawing inspiration from both Italy’s tradition and expertise in the hospitality sector and new trends in breakfast products, the format aims to foster the tastes and rituals of authentic Italian breakfast abroad through the internationalisation of the sector’s companies.
The pavilion offers a wide range of opportunities to explore the Italian culinary tradition and spread awareness of Italian food specialties for the Qatari market. Bilateral business meetings between local trade operators and the exhibiting Italian companies are also provided by ITA Doha.
“Trade volume between Qatar and Italy in September 2021 increased year-on-year by 51.9%, reaching a total value of €1.96bn. In the third quarter of 2021, Qatar's total imports from Italy stood at €853mn, a 26% increase compared to the same period of 2020, placing Italy in sixth place among Qatar's supplier countries. In the agri-food sector, Qatar's imports from Italy recorded an increase of 1.2% in the third quarter of 2021 for a total value of €34mn,” according to ITA’s latest data.



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