World Class Chefs initiative launched
October 25 2021 10:30 PM
Michelin Star chef Julian Roucheteau and HE Akbar al-Baker at the launch of Qatar Tourism's 'World C
Michelin Star chef Julian Roucheteau and HE Akbar al-Baker at the launch of Qatar Tourism's 'World Class Chefs' initiative Monday. PICTURES: Shaji Kayamkulam.

Qatar Tourism has launched the ‘World Class Chefs’ initiative Monday at Mandarin Oriental Doha, featuring Michelin Star chef Julian Roucheteau who presented a signature dish at the event.
“We are opening up the approach for Michelin star chefs to come (to Doha) and start promoting the Food Festival (Qatar International Food Festival),” said Qatar Tourism Chairman and Qatar Airways Group Chief Executive HE Akbar al-Baker, who joined Roucheteau at the live food demonstration.







He said the two-year programme will also open new opportunities for Michelin star chefs to open restaurants in Doha and work with hotels, as well as upgrade the food offering in the country.
According to Qatar Tourism, ‘World Class Chefs’, organised by Qatar Tourism in collaboration with Qatar Airways, Qatar Aircraft Catering company, and Kings of Kitchen, aims to host high-profile chefs from around the world and explore investment opportunities by introducing the world’s top culinary talent to the emerging hub of gastronomy in the Middle East.
Roucheteau is holding love demo of delectable dishes at exclusive 'Chef’s Table' sessions from October 26 to 30 at IZU restaurant, Mandarin Oriental, Doha at Msheireb Downtown, between 6pm and 8pm and from 8.30pm to 10pm.
Qatar Tourism COO Berthold Trenkel told reporters that about 50 renowned chefs from various regions across the globe have expressed interest to take part in the initiative.
“For November, December, and January, so the next three months are already booked, and then we'll work next year to confirm for February, March, etc. We will take a break in the summer and we will restart again in autumn before the 2022 FIFA World Cup.
“This is a really great initiative, we did a lot of research what people obviously are looking for and everyone has their own interest but there’s one common thing when people are on vacation – food,” he added.



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