Expo puts spotlight on Italian fashion jewellery

The Embassy of Italy in Doha opened a one-of-its-kind jewellery exhibition at W Doha Hotel & Residences Sunday, featuring 200 pieces of Italian fashion jewellery that span years of evolution dating from the 1950s until today.
Titled ‘Diva! Italian Glamour in Fashion Jewellery’, the exhibition is a project promoted by the Italian Ministry of Foreign Affairs and International Co-operation. It is curated by renowned Professor of Jewellery Design at Italy's Politecnico di Milano University and director of the Vicenza Museum of Jewellery, Prof Alba Cappellieri, along with Beatrice Rossato, Livia Tenuta, and Susanna Testa.

“We are very proud to display in Qatar a unique variety of jewels revealing how Italian creativity has evolved according to fashion trends and social transformations. Made in Italy jewellery has been able to combine over the years innovative design and sophisticated craftsmanship, a successful combination which continues to be the secret behind the creation of unique ornaments reflecting the changes of a culture constantly in motion,” Italian ambassador Alessandro Prunas said in a press statement.
“Jewels are artworks turned into everyday fashion items inspiring ideas and dreams. We are glad that Italian jewellery is very much appreciated in Qatar. Italian designers and brands are eager to co-operate with the flourishing sector of local fashion artists to share their knowledge and know-how,” he said, thanking “W Doha Hotel for the out-of-the-ordinary sense of hospitality and Abu Issa Holding for sponsoring the exhibition stands adding extra value to the collection.”
The exhibition, running until October 24 at the hotel’s Art29 from 10am to 10pm, put a spotlight on “the true Italian style through a rich collection of jewels that will take the passionate on a voyage through the evolution of Italy’s fashion, brands and customs”.
According to the embassy, the showcased artworks highlight “the finest expression of Italian design and artistry. Not only jewellery lovers, but art lovers are promised an immersive experience through an evolution in style and fashion”.
“This is a very exciting time for W Doha to be hosting the ‘Diva!’ exhibition in collaboration with the Embassy of Italy in Doha. The exhibition celebrates the evolution of Italian fashion over the years, narrating inspiring elements of the Italian culture through an exotic display of the finest Italian jewellery. A truly immersive exhibition not to be missed,” W Doha general manager Wassim Daageh said, urging residents and visitors to visit Art29 “to get a true taste of Italian fine jewellery”.
For her part, Prof Cappellieri noted that these fashion Italian jewels date back “to the so-called period ‘La Dolce Vita’ during the '50s and continuing through the Pret-a-Porter in the ‘80s and the Minimalism in the ‘90s until the New Millennium fashion”.
“This extensive collection represents the esthetic mirror of society, showing the transformation of styles and costumes, ambitions and achievements of women, as well as the evolution of shapes, materials and new production techniques. It tells a typical ‘Italian story’ that once again enhances creativity, craftsmanship, design, art, technology, beauty, and innovation of our country,” she said.