The Italian embassy in Qatar opened a travelling exhibition titled “3CODESIGN - 3R: Reduce, Recycle, Reuse” on Wednesday at the Doha Design District, Msheireb Downtown Doha, putting a spotlight on Italian design that promotes environmental sustainability.
A project by the Italian Ministry of Foreign Affairs and International Cooperation curated by Silvana Annicchiarico, the exhibition is being held until September 29 in Qatar in partnership with Msheireb Properties.

“This exhibition is something that we are proud of, this is our way to show that Italy in general as a country is very committed to sustainability and to fighting climate change,” Italian ambassador Alessandro Prunas told attendees at the event.
He said 3CODESIGN - 3R: Reduce, Recycle, Reuse is an innovative exhibition project that explores a key topic for our planet through the contemporary works of emerging designers and internationally renowned names.
The exhibition features a sustainable installation plan designed by Bruno Morello. It offers an inevitably concise yet sufficiently paradigmatic overview on how Italian design is working in this direction, according to the latest environmental sustainability needs – a real inversion of trend compared to the systems of production and design strategies employed during the 20th century.
The process is an overall and radical rethinking of a production model that aimed at the over-exploitation of resources; this means reviewing all stages of design and production, starting to think, from the beginning, of objects and products that become repairable, reconditionable, reusable, shareable, and recyclable.
Instead of ending up as landfill, the value of an object must remain in circulation by regenerating itself continuously.
“The aim is to ensure a sustainable presence of humankind starting from a new creative design approach, based on reducing the use and waste of raw materials, recycling what has been consumed, and reusing outdated products,” Prunas said. “This need has now turned into an emergency due to the rapid process of land degradation and climate change”.
“In 2021 Italy has a great responsibility in leading the green transition at international level. The Italian presidency of the G20, the Pre-COP events in Milan and the presidency of the COP26 co-chaired with the UK in Glasgow witness the importance and the relevance of our country’s commitment. Italian design, thanks to visionary protagonists, has the potential to lead the change in the right direction, laying the foundation of a creative process more focused on the concept of sustainability,” the envoy said.
The event, he stressed also wants to show how designers and artists can contribute to sustainability and to fighting climate change.
“We are delighted to host the “3CODESIGN - 3R: Reduce, Recycle, Reuse” travelling exhibition at Doha Design District which addresses the important aspect of environmental sustainability, that has a direct impact on our communities and the planet,” Msheireb Properties acting CEO Eng. Ali al-Kuwari said in a press statement.
Thanking the Italian Embassy and the artists for this initiative, he expressed confidence that such partnership “will further strengthen awareness of the need to embrace environment-friendly practices in our daily life.
“Msheireb Properties is committed to promoting sustainability and places it at the heart of everything we do to support the goals of the Qatar National vision 2030, which prioritises sustainable development.”
Explaining the process, Annicchiarico said: “We need to make sure that rubbish turns into raw materials and place recycling and reuse at the base of a circular economy that can overcome squandering and wasting.
“Not only rethinking design and production, keeping environmental sustainability in mind, but also building a new sociality based on sharing, responsibility, and respect for future generations.
“These are some of the connotative traits in the latest Italian design, referred to as ‘Ecodesign’, whose primary objective is to contribute to the creation of a new ecology of the artificial.”
Ecosocial artist Luca Gnizio, an emerging Italian designer, whose work is aimed at transforming every item of industrial waste into a precious commodity and a means of ethical education, attended the opening of the exhibition in Qatar. Some of his iconic design pieces include Forstreet, Forsoulworld e Forsoulmoon.
“Through creative action, I’m constantly seeking to disprove the idea that waste materials yield products of inferior value. Quite the opposite. Waste can be transformed into something that is beautiful and functional. I don’t just mean works of art; my work involves ecological innovation that leads to new patented processes and products,” said Gnizio, who has been engaged in creating increasingly vast eco-synergies through his own "eco-socially" approach since 2009.
In addition to his art, some of which is on permanent exhibit at a number of museums, he also holds award-winning ecological patents and collaborates with multinationals and universities.

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