LuLu Hypermarket Qatar’s longstanding partnership with the Italian Trade Agency (ITA) has helped usher in growth in Italian food exports to Qatar, according to Italy’s top diplomat in Qatar.
Speaking at the inauguration of the ‘Let’s Eatalian Festival’ on Monday, ambassador Alessandro Prunas lauded the partnership forged between LuLu Hypermarket Qatar the ITA, which is the Ministry of Foreign Affairs and International Cooperation and Trade Promotion Section of the Italian Embassy in Qatar.
“The partnership is growing fast in terms of increasing the availability of Italian products in Qatar. I am really happy to see that the range of products that LuLu is bringing from Italy to Qatar through the agreement between LuLu and Italian Trade Agency,” said Prunas, who noted that both the quantity and quality of Italian products on LuLu store shelves have increased throughout the years.
He said, “Italy offers quality food products in large quantities. Italian food is always associated with high-quality and healthy products. Eating Italian food products means eating healthy. Through the bridge that we created through LuLu, we are expanding a culture of nutrition, which is very important.”
Italian Trade Commissioner to Qatar Giosafat Rigano underscored the importance of the ‘Let’s Eatalian Festival’ in promoting Italian products in Qatar, and stressed that the upcoming opening of LuLu’s new business hub in Milan, Italy will contribute to the further growth of Italian food exports to Qatar and elsewhere.
“The new LuLu facility in Italy will open doors for new projects, initiatives, and promotional activities to enhance imports from Italy to Qatar,” he stressed.
Describing LuLu Hypermarket as an “extraordinary partner” of the ITA, Rigano said: “I feel proud to be in partnership with LuLu during the past four years. We made great achievements in enhancing imports from Italy to Qatar.”
Director of LuLu Group International, Dr Mohamed Althaf, said the ‘Let’s Eatalian Festival’, which carries the theme ‘Let’s Eatalian - Authentically Italian Products Promotion in Qatar 2020-2021’, “is generating tremendous popularity” and is attracting a large number of visitors.
“Visitors will find a lot of innovation at the festival. I am happy to announce that many new food product categories that are not typically associated with other supermarkets in Qatar are being showcased at the festival,” emphasised Althaf, who added that this reflects the commitment and support that LuLu has received from ITA in facilitating the import of quality products from Italy to Qatar.
“We have fantastic ranges of Italian food items, which are now expanding. Italian food is very popular in taste, quality, and safety standards. In addition, we are able to bring all functional food categories, such as gluten-free, organic, ‘free from’, and other healthy ranges,” Althaf explained.
Ends