Italian online platform eyes Qatar for international expansion
April 04 2020 09:54 PM
Some of the team members of Golee. From left: Filippo Ronconi (Customer Service), Lorenzo Barbi (Sal
Some of the team members of Golee. From left: Filippo Ronconi (Customer Service), Lorenzo Barbi (Sales), Marco Morri (Project Manager), Tommaso Guerra (CEO), Felice Biancardi (president and head of Sales), Luca Granaldi (Sales Operations).

An Italian tech company is looking at making Qatar a hub for its international expansion plans, focusing on the Middle East and North Africa (Mena) region.
Golee is an online platform for the digitisation of sports, and is among the 10 startups being accelerated under the Qatar SportsTech (QST), an initiative of the Qatar Development Bank (QDB).
“And we’re here to show why more than 200 clubs are using our platform to step into the digital era,” Felice Biancardi, the president and head of Sales at Golee, told Gulf Times.
Studies show that 95% of football clubs are still using paper to organise their activities, have poor online presence, and struggle to monitor sports activities, Biancardi pointed out.
“We are ready to bring the digital transformation to this world, considering Qatar is strategic for our international expansion. We are here to enter the Mena market and connect with local partners.
“Qatar is focused on its sport ecosystem development and we want to promote ourselves as the digital bridge to achieve this purpose. Our aim is to move part of our operations in Doha and serve as a strategic partner for federations, clubs, and sport sponsors,” he explained.
Citing the company as one-stop solution, CEO Tommaso Guerra said Golee’s technology makes clubs work faster, communicate better, and earn more money by providing access to a management software system tailored for them, applications for coaches and athletes on the field, and social tools to manage websites and e-commerce.
He said, “We launched our SaaS solution 18 months ago and we are already the Italian market leader with more than 200 clubs, 2,000 coaches, and 100 stores opened. Our aim is to reach 2,000 clubs by the end of the season.
“In order to achieve this plan, we already raised €1mn in the last 18 months, and now we want to collect another €2.5mn before the end of 2020 for our international expansion.”
QST programme director Heba Q al-Masri said, “Qatar serves as a great market for sports techs to establish themselves in. The country has been investing heavily in its sports industry and has positioned itself as a global sports hub. With that in mind, startups, such as Golee have a wide network of clubs and federations that they can help with digitalising and streamlining their operations.”
Powered by Startupbootcamp, QST is also supported by the Supreme Committee for Delivery & Legacy, Qatar Financial Centre, Aspire Zone Foundation, beIN Sports, and the Ministry of Commerce and Industry.



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