Qataris’ penchant for fine and large pieces of creations makes the country a special market for high-end Italian jewellery, according to Italian jeweller Filippo Picchiotti. “The Qatari market is very specific because the taste of the locals, the ladies (in particular) is different from Europeans, and the Americans (for example),” he told Gulf Times on the sidelines of the Doha Jewellery & Watches Exhibition 2020.
Filippo is one of the sons of Giuseppe, founder of the Picchiotti Fine Jewellery, a family-owned company and a major jeweller in Italy since 1967.
While some (Qataris) like very refined and high-quality gems, Filippo said many are looking for larger items such as big necklaces and large long earrings.
Picchiotti Fine Jewellery is showcasing two different collections at the exhibition: one focuses on high-end and one-of-a-kind pieces; and another one, called ‘The Xpandable’, uses innovative – and invisible – technology to expand and contract.
“We have a special mechanism that allows rings and bracelets to stretch so it can be worn in different fingers or wrists, and this is a very successful collection all over the world. We are presenting a very wide collection of these Xpandable line as well,” Filippo said.
The classically inspired pieces by Picchiotti feature superlative gemstones set with the flawless workmanship for which the brand is well known around the globe. The continual renewal and reinvigoration of classic themes, a deep love for coloured gemstones, and a dynamic drive towards innovation have prompted new Picchiotti Classics all infused with a powerful Italian ingenuity
Meanwhile, the world-renowned Xpandable collection, which was awarded a rare and meaningful 20-year US patent last year, was described as “a world-shattering introduction in the industry of fine jewellery.”
The endless research for excellence and the continued improvement of the technology have prompted Picchiotti to constantly develop sophisticated designs that reflect the celebrated jewellery house’s architectural-inspired style coupled with unique coloured gemstones, as well as lively fashion-forward creations to stack and combine by colour and style.
“The market here is not big but in terms of sales it is a very important market, the level of wealth of the people here is very high so I think it can be a point of reference to other markets in the jewellery field for sure,” Filippo said.
With a long history about designs, architecture, and jewellery, he noted that Italian brands have remained to be appealing to many, including Qataris.
About the exhibition, Filippo said the DJWE is a very interesting concept since it allows brands to showcase their pieces and meet directly the consumers through the retailers. “It is quite a unique concept in the jewellery fairs around the world.”
About the company, he noted that Picchiotti Fine Jewellery “has always been specialised in very fine jewellery, very high end so the collections are very unique and limited.” He said the Italian-based company is now wholesaling jewellery pieces all over the world, especially in Europe, the US, Japan and the Middle East.
Exquisite collection from Picchiotti.
