The Constitutive General Assembly of Baladna QPSC approved the appointment of the company’s first board of directors and board adviser in a meeting held Tuesday in Doha.
The first board of directors was appointed in accordance with the provisions of Article 96 of the Commercial Companies Law No 11 of 2015, which authorised the appointment of Mohamed Moataz Mhd Ruslan al-Khayyat (chairman); Mohamed Badr al-Sada (vice chairman); Sheikh Faleh bin Nasser bin Ahmad al-Thani (member); Hamad bin Abdullah bin Khalid al-Attiyah (member); Ramez Mhd Ruslan al-Khayyat (member); Mazen Alsbeti (member); Aidan Tynan (independent member); and Dr Adnan Ali Staitieh (board advisor).
On the sidelines of the general assembly, board member Ramez Mhd Ruslan al-Khayyat, told reporters that Baladna, through its subsidiary, Baladna Food Industries (BFI), will be adding 2,500 cows to its current stock of 18,000 by early 2020.
“We need to be the leader in the local production and export markets, and so by January or February 2020, we are expecting to bring in 2,500 cows from the US,” al-Khayyat explained.
Asked about BFI’s juice production, al-Khayyat told Gulf Times that Baladna is planning to expand its juice portfolio by tripling its capacity in 2020. “Also, by next year, we expect our revenue to be at least 50% higher than in 2019,” he said.
While Baladna is already exporting to countries such as Iraq and in Southeast Asia, al-Khayyat said BFI is planning to set-up its own dairy farm in Malaysia following board approval.
“After signing a memorandum of understanding (MoU) with state-owned Malaysian firm, Felcra, we are now finalising the contract after presenting it to the board for approval and we will go ahead with plans to produce 55mn litres of milk in Malaysia,” al-Khayyat stressed.
On its cheese portfolio, al-Khayyat said Baladna is currently offering 10 different types of cheese in the market, and will be producing more than 20 different types “in two months’ time.”
In an earlier interview with Gulf Times, al-Khayyat said Baladna has 115 products, ranging from dairy and cheese to fruit juices and beef.
“After the completion of the new production lines for the third phase recently, the company started the process of launching 57 new products, and the process extends over the next three months, bringing the total number of products to 172.
“The company will develop its product list on an annual basis and will introduce new products to serve the Qatari market and other selected markets and provide them with the best products,” he added.