Embassy launches ‘Breakfast Made in Italy’
November 10 2019 10:13 PM
Italian ambassador Pasquale Salzano (2nd from left) during the press conference held to announce the
Italian ambassador Pasquale Salzano (2nd from left) during the press conference held to announce the ‘Breakfast Made in Italy’ initiative, which will make its debut at Hospitality Qatar slated from November 12 to 14 at the Doha Exhibition and Convention Centre (DECC). PICTURE: Ram Chand.

The Italian Embassy in Doha launched Sunday the debut of the ‘Breakfast Made in Italy’ initiative in Qatar, which is expected to be among the highlights of the upcoming Hospitality Qatar slated from November 12 to 14 at the Doha Exhibition and Convention Centre (DECC).
Italian ambassador Pasquale Salzano said ‘Breakfast Made in Italy’ will bring to this year’s Hospitality Qatar a varied and healthy selection of Italian made products, equipment, and services for preparing an authentic Italian breakfast.
Speaking at a press conference, Salzano said: “As bilateral trade between Italy and Qatar continues to grow, including in the foodstuff and related services, we expect ‘Breakfast Made in Italy’ to be a new business platform for connecting hotel operators, Horeca suppliers, and investors.
“We invite companies and individuals to visit the Italian booth at Hall 2 during Hospitality Qatar and find their preferred options of Italian breakfast set, capable to recreate the perfect experience of the Italian morning breakfast here in Qatar and everywhere.”
According to Salzano, with the cooperation of the Italian National Confederation of the Craft Sector and Small and Medium Enterprises (CNA), specialised Italian suppliers will showcase in Doha their latest products and equipment, offering new solutions to meet customer’s expectations in an increasingly competitive hospitality sector.
Antonio Franceschini, the head of Promotion Office and International CNA Market, the ‘Breakfast Made in Italy’ project “aims to enhance one of the strategic proposals of accommodation facilities, that of breakfast, a service that has been deeply changed but it is still more than ever a business card to attract and retain customers.”
“Breakfast Made in Italy draws inspiration and strength from the variety of products and from Italy’s tradition and experience in the hospitality sector. These products represent a new breakfast moment, which therefore becomes a fundamental experience and promotes the Italian lifestyle in the world.
“With this project, the CNA aims to create a format for the breakfast sector to allow companies, even the smallest ones, to internationalise and become an example for the entire sector,” Franceschini said.
Italian Trade Agency (ITA) commissioner Giosafat Rigano said, “The main objective of ‘Breakfast Made in Italy’ is to introduce and share all over the world a multi sensorial experience based on the well-known concepts of the Mediterranean diet.
“Thanks to ‘Breakfast Made in Italy’, the CNA is offering Qatar both finished products, such as, but not limited to, cornetto and cappuccino, and all needed items, equipment, expertise, and support from Italian companies involved in this project.”
Rigano noted that Qatar-Italy trade surged 23% to reach €1.4bn in the first six months of 2019, with the food sector witnessing a 9% growth to reach €22mn in the same period, Rigano said, adding that several B2B meetings with F&B managers from 5-, 6-,and 7-star hotels in Doha will be held during Hospitality Qatar to strengthen both countries’ commercial relations.
“The main objective of this exhibition is to find local partners in Qatar and forge alliances between Italian and Qatari companies…this year’s participants in Hospitality Qatar are mostly Italian SMEs and family-owned companies, which are the backbone of the Italian economy. Qatar is very keen to have quality, which is what Italy can offer to this country,” Salzano told Gulf Times.

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