Fashion shows, talks mark opening of Heya Arabian Fashion Exhibition
October 26 2019 12:34 AM
Ibtihaj al-Ahmadani officially opens the 16th edition of Heya Friday at DECC. She was joined by Hali
Ibtihaj al-Ahmadani officially opens the 16th edition of Heya Friday at DECC. She was joined by Halima Aden - the first hijab-wearing model and other dignitaries. PICTURE: Jayan Orma

Fashion shows featuring the latest creations of local and international designers, as well as a number of talks, marked the opening of the 16th edition of Heya Arabian Fashion Exhibition Friday at the Doha Exhibition and Convention Centre. The event will conclude on October 29.
The event, under the patronage of Qatar Museums chairperson HE Sheikha Al Mayassa bint Hamad bin Khalifa al-Thani, was inaugurated by Qatar Chamber of Commerce and Industry’s executive board member Ibtihaj al-Ahmadani, and attended by representatives from the Qatar National Tourism Council (QNTC), ambassadors, and other guests.
“We are delighted to once again partner with Design Creationz to bring the 16th edition of Qatar’s pre-eminent fashion event, the Heya Arabian Fashion Exhibition that showcases our rich heritage and talent. We are thrilled to see such a large increase in the number of local entrepreneurs participating in this edition,” Jawaher al-Khuzaei from QNTC said.
The fashion shows featured Debaj and Al Baccarat Fashion, as well as Malo Italy, Faggioli Atelier, Atelier C Firenze and Positivity Couture displaying their unique collections.
In collaboration with Narges Raiss, contributing editor for Harper’s Bazaar, Grazia Arabia and Esquire Qatar, Halima Aden, known as the first hijab-wearing model, took part in the ‘Celebrity Talk: Breaking boundaries, a history of firsts’, sharing her journey to success and the rise of modest fashion on the international fashion scene.
The opening day also hosted a talk, in collaboration with Galleries Lafayette head of buyers Jeannie Lee and Virginia Commonwealth University School of the Arts in Qatar (VCUarts Qatar) chair of Fashion Christopher Fink on ‘The International Fashion Scene in Parallelism to the Arabian Vogue’.
The five-day exhibition is set to bring a series of events showcasing the latest in Arabian and modest designs from more than 250 brands from around the globe, as well as inspiring discussions on the business of fashion, the latest trends, beauty, textiles, and sustainable fashion.
“This is truly an exceptional platform that gathers all modest fashion lovers from around the globe under one roof to showcase their creations and to learn more about the latest trends in the industry,” said Tahani al-Otaibi, fashion designer of her own line, Tahani Al Otaibi.
This edition of Heya will also showcase haute couture modest fashion from 11 different countries, representing four continents, including Kuwait and Oman, as well as India, Turkey, Lebanon, Morocco, China, Indonesia, Italy and Georgia.
“We are proud to have more than 250 brands participate this year, with many returning ones exemplifying what Heya stands for; a space for industry experts, leaders and entrepreneurs to collaborate and come together under one roof helping each other evolve,” Esraa Abel, spokesperson for Design Creationz, said.
Held annually, the ladies-only event highlights the largest display of Arabian designers to date. Children below the age of the 13 cannot enter the exhibition.
With more than 250 brands of abayas and modest fashion designs, the event offers visitors an array of unique collections, from high-street apparel, couture and luxury, to the latest modest evening gowns, leather accessories, as well as perfumery and make-up.
Partners of this edition of Heya include Maison de Joelle, W Doha, Tajmeel Academy, Intercontinental Doha the City, VCUArts Qatar, Bioskin Spa, Qatar Red Crescent, Primary Health Care Corporation, Idam, Henks, and Kaafe.



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