Italian design inspires, raises awareness of core issues, says envoy
July 09 2019 09:42 PM
Carlotta Colli
Carlotta Colli

Inspiring people and raising awareness on the most pressing issues of the times, including environment protection and sustainability, have always been at the core of Italian design, an Italian embassy official has said.
“We always try to highlight in our cultural programmes, in our initiatives about design, that the design must be about inspiration, about inspiring people,” deputy head of mission Carlotta Colli said.
She was speaking at a workshop held recently at the National Museum of Qatar (NMoQ), organised by Devoto Design in partnership with renowned Japanese-Australian firm Koichi Takada Architects and Obiettivo Qatar – the designers and carpenters of the museum shops and Café 875.
At the workshop, Devoto shared some of the challenges, inspirations and learning from these stunning works of architecture, made of 40,000 pieces of wooden panels – creating a massive wooden canyon.
“As the embassy of Italy, we are proud that Devoto Design has the opportunity to be part of NMoQ’s project and contribute to the engineering and fitting-out of some parts of it, especially the gift shops with its unique wood cladding,” Colli said.
She cited the Italian company’s extensive experience, which has been working for more than 30 years in the field of custom-made interior furnishing.
“The unique wooden cladding, which has been realised here in the museum, is a perfect example of the ability of Italian companies to combine traditions and innovation, to effectively integrate the skills of master artisans with new technology, creating a result that goes beyond expectations,” Colli said.
“When we people think about Italian design – and design in general – they immediately think about beauty and aesthetic. These are surely key aspects but design is also about functionality, well-being and communication,” she added.
Colli stressed that “designers and artists have an important ethical responsibility and they need to raise the awareness to protect our planet for the sake of future generations”. 
“The wooden canyon realised by Koichi Takada and Devoto Design is a constant reminder of the importance to reconnect with nature, re-discover organic material and work altogether as a community to preserve our environment,” she said.
About the workshop, Colli noted that such an activity serves as an opportunity to learn more about the works behind the unique fit-out of NMoQ, as well as “to share inspirations and architectural solutions adopted in other important projects in Italy and in the world”.

Last updated: July 09 2019 09:42 PM


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