Fifty One East, Qatar’s leading department store, has introduced several new and renowned brands to Qatar at the 16th Doha Jewellery and Watches Exhibition being held at the Doha Exhibition and Convention Centre until February 25. The brands include David Yurman, Imperia Jewels, Marina B, Mattioli, and WATCHe. Officials of these firms told 'Gulf Times' that they are quite excited about the response they are getting from the visitors at the exhibition.
“This is a very special and rare brand showcasing heritage. Marina is the third generation family member of Bulgari family and she started working with the family," said Guy Bedarida, chairman and creative director of the brand. 
"Later Marina started her own business. She improvised on the jewellery and introduced several new features that brought a lot of attention from the jewellery world. The brand is more than 40 years old now and has been given a rebirth with several dazzling new collections,” he explained.

A collection from Marina B

An Imperia Jewels art piece

Some of the special collections from David Yurman

The Solai collection from Falamank by Tarfa Itani

Saurabh Jain of Imperia Jewels said: "We are basically a diamond company and have started a brand named Imperia based in Belgium and manufactured in Italy. It is a high-end luxury brand with lightweight products. It is a 100-year-old company and we do participate in many exhibitions around the world. Our products range from $5,000 to several thousands of dollars. We are planning to market our products through Fifty One East in Qatar."
Mattioli is another brand introduced for the first time in Qatar. “ It is a hundred years old brand and we have some special collections. We have jewellery that is in various colours and they can be used matching the clothes or the bags of the person. We have also several studded rings which are very special and highly attractive,’ said an official of the brand. 
The WATCHe brand present its new product range in its We, We7 wrist watch section. The new model We7 incorporates a new system of pivoting allowing initially to accede to the time and especially to display to the sight of its wearer its privacy and thus to see in motion its mechanics. Its ergonomics and its lightness bring a very great comfort during its use.
Founded in 2006 by Lebanese designer Tarfa Itani, Falamank by Tarfa Itani matches its rich oriental heritage with traditional craftsmanship to produce unique and handmade pieces of fine contemporary jewellery. 
“I have been in the business for more than 10 years. I am the designer of the jewellery. One of my specialties is the Solai collection, inspired by sun and its positive energy,” Itani added.
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