PM opens DJWE Indian pavilion, part of Qatar-India Year of Culture
February 20 2019 10:00 PM
An interior view of the India Pavilion at the DJWE.
An interior view of the India Pavilion at the DJWE.

HE the Prime Minister and Interior Minister Sheikh Abdullah bin Nasser bin Khalifa al-Thani opened the Indian Pavilion at the Doha Jewellery and Watches Exhibition ( DJWE) Wednesday, along with the internationally-renowned Indian actress and Bollywood superstar Aishwarya Rai Bachchan and Indian ambassador P Kumaran.
The Indian Pavilion is part of the Qatar-India Year of Culture 2019 and this is the first time, an Indian pavilion is separately set up at DJWE. 
HE Sheikh Abdullah visited the stalls of the exhibitors at the pavilion which is situated outside the main exhibition hall at the Doha Exhibition and Convention Centre. Bachchan, ambassador Kumaran and several dignitaries accompanied him and explained the features of the jewellery items .

Indian ambassador with other dignitaries at the Indian pavilion

About 13 Indian jewellery outlets are showcasing their latest and finest jewellery, curated for the local community. Exquisitely intricate pieces reflect the strong heritage and exceptional craftsmanship which Indian jewellers are renowned for.
Ambassador Kumaran had, in an earlier statement said, “Indian gems and jewellery sector offers high quality and technical know-how to attract the attention of Qatari buyers who appreciate exquisite craftsmanship and intricate design patterns. 
“We know that Qatari families love to visit India for their jewellery shopping. The DJWE provides a unique opportunity to bring the latest trends in this sector to Doha and showcase their products in one of the most important markets in the region. We hope to see more participation by the Indian jewellers to Qatar in future.” 
Speaking to Gulf Times, Azim Abbas, president of the Indian Business and Professionals Council said that it was a great occasion as India is showcasing its jewellery craft in a big way to the Qatari community. 
“This time, we have 13 outlets from India showcasing their exquisite pieces. Diamond jewellery trade is one of the biggest foreign currency generator in India. Last year, about $40bn was generated through the diamond business. We look forward to welcoming many more big players from India in the next edition of DJWE,” noted Abbas.

Exquisite pieces of jewellery on show

The Indian Pavilion has on show some exquisite pieces of jewellery. This year 13 Indian companies are participating in the exhibition. Several Indian companies had participated individually in the previous editions of the exhibition.
“We have been preparing for the exhibition for four months. We have participated in several countries in the Middle East but in Qatar we are organising the show as a team for the first time," said Pranabe Hazra, manager of exhibitions, GJEPC, India. "We have got some of the leading jewellers for the show. We expect to have more participants from India at the next edition of the exhibition,” he added.

Officials of a company displaying a jewellery item

Another piece of jewellery at one outlet

Some of the jewellery pieces displayed by one of the outlets.

The 13 companies in the India Pavilion: LS Enterprises; Noor Jewels; Jagan Nath Hem Chand; Sital Dass Son; Iris Jewels; Amore jewels Pvt Ltd.; K K Jewels; Lotus Gem; Shrians Jewels; Divya Jewels; AKM Mehrasons Jewellers; De’viva jewels; Champalal and Co Jewellers.
“We are showcasing diamond jewellery and some colour stones. Some of them are very huge pieces and you won't find such collections easily. Some of them are very unique. We have pieces that start from QR80,000 to over a million Qatar riyals, said an official of De’viva Jewels company.
An official of a company that specialises in square-cut diamonds said that they have factories in different parts of the world. “We provide diamonds for watches and jewellery. We supply loose diamonds to major companies in the world such as Van Cleef, Prado, Cartier among others. The companies give the cases and we set the diamonds for them. We used to supply for some companies in Qatar too. This is the first time we are in retail exhibition. Otherwise we are into B2B deals,” said the company official at the India pavilion .
The exhibitors are showcasing a complete range of products, including studded jewellery with precious stones like rubies, emeralds, sapphires and pearls; handmade jewellery specifically catering to the Arab tastes and preferences; and a wide range of contemporary, and modern jewellery, with detailed craftsmanship and intricate designs inspired by European and Middle Eastern trends over the last few decades. 
The GJEPC, set up by the Ministry of Commerce and Industry, Government of India in 1966, is the apex body of the gems and jewellery industry in India. Today, it represents over 6,000 exporters in the sector.

Last updated: February 20 2019 10:38 PM

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